Account Executive

Diany Tupete

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PROFESSIONAL EXPERIENCE

Grey Global Group New York, NY

Account Executive 08/14 – 12/14

Account: Eli Lilly – Cialis

• Oversee creative development and production of traditional and digital advertising campaigns

• Guide the day-to-day development of all client projects within approved plans. Ensure that progressive

steps in the process are approved with adequate time to meet schedules and client expectations

• Manage creation of all DTC and HCP digital assets, including development of flash and rich media

banners, homepage takeovers, and websites

• Lead internal and client meetings/presentations

• Maintain thorough understanding of multiple, constantly-changing brand approval systems and policies to

ensure the work delivered is in line with brand guidelines and regulations

• Lead the process for updating existing materials affected by FDA mandated changes

• Estimate production budgets and help develop scope of work projections for fiscal year

• Train and oversee the team’s Assistant Account Executive

Grey Global Group New York, NY

Assistant Account Executive 03/13 – 07/14

Account: Eli Lilly – Cialis, Axiron

• Effectively coordinated and gave direction to service departments of the agency as well as external

partner agencies

• Responsible for the development/execution of ongoing account maintenance work, including contact

reports, initiating all work requests, status reports, and preparation of materials for client meetings

• Managed and kept track of all financial records, invoices and billing

• Responsible for obtaining all required approvals in advance of initiating projects, including identification

of target dates and budget available

• Organized and participated in internal and client meetings/presentations

• Consulted with global partners to create consistent and universal Spanish language adaptations of English

materials (Digital and Print)

• Managed talent usage for print and digital assets

• Analyzed and gathered research on important industry trends and competitors

Grey Global Group (Wing) New York, NY

Account Management Intern 05/12– 03/13

Account: Goya Foods, Inc.

• Responsible for writing internal/external meeting reports

• Populated and distributed weekly status reports

• Assisted account management team with day-to-day administrative tasks

• Assisted AE in the development and generation of production timelines

• Developed studies and competitive analyses for the brand

• Maintained organization of business documents on the team server

EDUCATION

Villanova University Villanova, PA

Bachelor of Arts in Communication, GPA: 3.68 05/12

Concentrations: Public Relations and Journalism

Minor: French

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