Marketing Social Media

S tephanie Mueller

*** ***** **** ******, ** ****7 412-***-**** ******************@*****.***

www.stephaniemueller11.com

Skills

Social media management Content creation

Webinar hosting Volunteer management

Direct marketing campaigns Digital marketing campaigns

Volunteer recruitment SWOT Analysis

Event coordination

Professional Experience

ENGINEERS’ SOCIETY OF WESTERN PA, Pittsburgh, PA - Engineering nonprofit focusing on education

& conferences

Conference Manager, 3/2011 – Present

Responsible for marketing and planning an annual international conference with technical program and

trade show hosted out of state in mid- November. Created marketing strategies to promote conference to

attendees, exhibitors, and sponsors. Negotiated trade agreements with national and international

industrial water trade publications to receive free advertising. Coordinated activities of over 200 industrial

water professionals for the conference technical program. Conducted monthly meetings to inform

committee of the progress of the conference. Managed and created content for all social media accounts

associated with the Engineers’ Society.

Selected Accomplishments:

Developed a social media program utilizing hashtags for conferences gaining over 2,000 followers

from all the accounts.

Produced media kit that demonstrated key conference analytics and demographics for use in exhibit

sales.

Negotiated over $50,000 of free advertising annually through trade publications.

Increased attendance annually by an average of 10% since 2011.

Expanded exhibit booths by an average 16% annually since 2011, sold over 10,800 square feet of

space in 2014.

TASTEFULLY SIMPLE, Pittsburgh, PA – Direct Sell Company for food products

Independent Consultant, 5/2014 - Present

Utilized social media to create campaigns and market business to the Pittsburgh region. Gained leads

through digital media campaigns.

Selected Accomplishments:

Achieved and exceeded quarterly sales goals since May 2014

Sold over $2,200 in product since May 2014

RENEWAL BY ANDERSEN, Monroeville, PA – Custom home division of Andersen Windows

Event Staff, 2/2010 – 10/2013

Attended home trade shows and other events in the Pittsburgh area to conduct demonstrations of the

product to potential clients, placed in home estimates by explaining the product.

Selected Accomplishments:

Produced quality leads with a 20% cancellation rate of in home estimate appointments annually .

CAPS LOCK COMMUNICATIONS, Pittsburgh, PA – Advertising agency specializing in car dealers and

website clients

Administrative Assistant, 5/2010 – 10/ 2010

Assisted with traffic and media buying scheduling. Uploaded content for web clients using FTP systems.

Answered six-line telephone, reconciled monthly bills and scheduled talents for ad spots.

CRICKET WIRELESS, Canonsburg, PA – cell phone Company specializing in no contract plans

Promotions, 6/2009 – 4/2010

Supervised volunteers and tent setup during Post-Gazette Pavilion summer concert series. Interacted with

potential clients at radio remotes.

Volunteer Experience

WOOD STREET COMMUNICATIONS, Pittsburgh, PA – Student run communications agency through

Point Park University

Creative Team, 08/2014- Present

Used a SWOT analysis to determine the best integrated marketing communication campaigns for two local

nonprofits. Made recommendations and created example content for interactive marketing. Collaborated

with a team of four to create content for print materials.

CANSTRUCTION PITTSBURGH, Pittsburgh, PA – National Design Build competition with canned foods to

benefit local food banks, Pittsburgh Affiliate

Marketing Chair, 6/2014 - Present

Created content for Facebook Page. Gained awareness through social media. Designed a marketing plan

for the 2015 event.

YMCA OF GREATER CLEVELAND, Cleveland, OH - Health and Wellness nonprofit

Marketing Intern, 9/2008 – 12/2008

Created success stories of members and programs by visiting the branches of the Cleveland YMCA to

interview participants for promotional pieces. Wrote donation letters to be distributed to past donors

through the Raisers' Edge system.

ALPHA PHI OMEGA, Pittsburgh, PA – National Co-Ed Service Fraternity

Member, 9/2005 – 06/ 2014

Planned a service project for local theater. Collected donations throughout the region for national

convention through social media efforts. Advised local chapters in event marketing and planning.

Technology

Software: MS Word, MS Publisher, MS Excel, MS Outlook, MS Access, Mac, Adobe Photoshop,

Raisers’ Edge

Web/Multimedia: Google Analytics, MailChimp, Weebly, Facebook, Twitter, LinkedIn, Pinterest,

Instagram, Blogspot

Education

POINT PARK UNIVERSITY, Pittsburgh, PA

Masters of Arts in Mass Journalism & Communication, 8/2015

Major: Public Relations

POINT PARK UNIVERSITY, Pittsburgh, PA

Masters of Business Administration, 8/2015

Major: Business

KENT STATE UNIVERSITY, Kent, OH

Bachelors of Arts, 5/2009

Major: Communication Studies

Concentration: Interpersonal and Organizational Communication

Contact this candidate