Vice President Sales, Marketing, Sales Management, Channel Management

Steven Corcoran

Phone number: 604-***-****

Email address: ***************@*****.***

LinkedIn profile link: http://ca.linkedin.com/pub/steven-corcoran/1/897/b19

EXECUTIVE SUMMARY

A dynamic and results driven Sales and Marketing Professional with over 15 years

of leading and managing teams of highly skilled employees in a variety of

industries including Telecommunications, Retail, Construction and Electronics.

An excellent communicator who collaborates effectively with team members and other

stakeholders in accomplishing objectives and exceeding goals.

Areas of Successful track record in profitably leading and growing

expertise: inside and outside sales teams in multiple industries.

Successful business coach for small and medium business.

Skilled at building effective business plans both strategically

and tactically that have delivered above average results to the

bottom line.

Very strong business acumen in complex sales and marketing

environments.

Able to grow market share and revenue in multiple industries by

analyzing, building and implementing repetitive sales

processes. Grew market share by 15% at TELUS.

An expert at developing repeatable systemized management

processes that have shown an increase in employee production by

as much as 30%.

Over 15 years experience in driving complex, interactive sales

environments.

Highly skilled in leading, coaching and personality style

flexing to gain buy-in from all parties

Able to move from the strategic to the hands-on with ease.

Thrive in dynamic, fast paced, deadline driven environments

BELL Mobility

Team Lead - M2M Program Manager

November 2012 to Present

Successfully exceeded revenue targets and sales objectives for the region.

Established market share targets and successfully delivered on these numbers.

Developed a monthly coaching strategy leveraging internal employees that increased

solution sales from the previous year by over 150%.

Developed a prospecting program for Sales Managers in BC and AB. Greatly

increased the number of new appointments achieved in 2013 by over 500%.

Developed a management process with each Sales Manager that enabled more

visibility into the sales process allowing for the removal of roadblocks and

increased sales results.

Implemented management and employee strategies that ensured alignment with

corporate priorities

Developed sales processes and strategies with Managers - resulted in a 20%

increase in sales results.

Developed a coaching model with each employee and manager in BC and AB.

Worked closely with marketing teams to create nurture sales campaigns that

resulted in increased sales.

Liaised with senior management to ensure compliance to overall corporate strategy.

Tom Harris Cellular/TELUS

Vice President - Sales

April 2011-August 2012

Tom Harris is the largest and most experienced TELUS dealer in Canada with a

dedication to service and support at every one of our 48 locations throughout

British Columbia and Alberta.

Responsible for all sales and strategy for the business sales team including 4

Sales Managers, 40 outside sales people and 5 inside sales reps.

Identified business objectives and established market share targets.

Developed and approved team and team member annual goals and objectives

Strategically developed, negotiated and delivered a plan to increase profitability

and yield within each employee/client portfolio.

Successfully developed new strategies and tactics to win market share away from

the competitors based on market research and competitor analysis. Increased

market share by approximately 5% in the first year.

Effectively established expense budget and cost controls for the business

division.

Developed very successful sales strategies and sales training based on market

research and competitor analysis. Successfully overachieved on all sales and

revenue targets by over 20%.

Grew strong alliances with TELUS and senior team to work together on programs to

drive increased sales results.

Provided strong sales and leadership coaching to middle management and sales that

resulted in increased sales and results.

Worked closely with recruiters and HR team to effectively grow sales team by 40%

in the first year.

TELUS

Channel Manager

September 2000 - April 2011

Involved as a Dealer Channel Manager for TELUS retail and B2B dealerships in the

lower mainland. Worked as an end to end business coach, consultant and channel

support. Worked with TELUS dealerships over 11 years to review business metrics

and assess gaps in each area of the business. Created meaningful action plans to

drive increased revenues and profitability for both TELUS and the dealership.

Consulted with dealership owners and their team of managers on methodologies to

improve performance of their sales teams and management teams. Methods to improve

performance ranged from creating performance standards and policies to developing

repeatable sales strategies that drove up performance. This included the

following:

Provided strong direction and sales leadership coaching to TELUS sales teams so

that all client interaction and revenue discussions strengthen the overall revenue

relationship.

Collaboratively worked with each TELUS business owner to establish effective

business plans that drove up sales consistently year over year.

Established business objectives and market share targets for each business owner

each year.

Grew TELUS sales and revenue by analyzing, building and implementing successful

repetitive sales methodologies.

Grew TELUS market share and revenue by successfully developing new strategies and

tactics to win market share away from the competitors based on market research and

competitor analysis.

Established effective budgetary controls and allocation of sales and marketing

spend for each TELUS business owner.

Implemented business development objectives for all channels.

Fully accountable for the implementation of strategic and tactical programs and

campaigns with channels in support of overall business objectives.

Responsible for ensuring that sales plans and recommendations were compatible with

operational requirements and the overall strategy.

Parklane Homes

Sales and Marketing Manager

7 years

Parklane Homes is BC's largest single family home builder and is an award winning

builder offering top quality homes to the public for over 30 years

After two years of selling as Parklane's top sales producer, promoted to Sales and

Marketing Manager. Responsible for all aspects of Sales and Marketing for BC's

largest builder of single-family homes. Hired a brand new sales team of 6 to 8

sales reps from outside the industry and personally coached each team member to

become a top producer in housing sales. This sales team went on to win many

sales and housing awards and won the Gold Georgie for best sales team in BC.

Created and implemented new sales strategies, sales coaching programs, marketing

initiatives on housing designs, partnership marketing strategies and events,

advertising, brochures, signage, collaterals, direct mail, name branding,

merchandizing, etc. Set up and managed sales and marketing budgets, set up

marketing strategies such as show home openings, customer events, on-site

promotions, grand openings, etc.

EDUCATION

Diploma - Marketing and Sales BCIT, Vancouver, B.C.

Courses Taken in past 10 years

BELL - Sales Management

Coaching TELUS - Personality Style Selling

BELL - IMPACT - Sales Training TELUS - Train the trainer

BELL - Target Account Selling TELUS - Prospecting new business

(TAS) TELUS - Building your business

BELL - Effective Negotiating Edge International - B2B Business

(Karass) Excellence

BELL - Business Planning and Edge International - Sales Management

Leadership Excellence

TELUS - Effective Business Motorola Inc. - Building and Leading

Planning High Performance sales people.

TELUS - Performance Leadership Freidman Inc. - Retail sales training

TELUS - Performance Management and marketing

TELUS - Behavioral based Planet Management Inc. - Business

interviewing Planning

TELUS - Sales Management Planet Management - sales and

Training management standards.

TELUS - Retail Sales Training

Program

TELUS - B2B Sales Training

Program

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