LABS
Dr Reddy's Foundation
Civil line road, bye pass jn.
Palarivattom, cochi
E-mail:*********@*****.***
Date:
The Principal
Cochin Technical College
Kaloor, Cochin
Dear Sir
Dr. Reddy's Foundation (DRF) is a non-profit partner of Dr. Reddy's
Laboratories. DRF main interventions in two sectors Livelihood and
Education. Since 1996, DRF runs a program Livelihood Advancement Business
School (LABS) under Livelihood. 100 LABS centres spread over 20 states in
our country.
LABS addresses the needs of youth (18-35 years) who are constrained by low
income levels, inadequate skills, irregular employment, absence of
opportunities for training and development, family indebtedness and little
bargaining power at the economic or social level.
The LABS process begins with a livelihood mapping exercise. Courses for the
local LABS centre are determined by consultation with industrial
professionals. After mobilizing the aspirants they are selected for a
course which is suitable for them based on an 'interest inventory test.
After the selection process they have to go through life skills-oriented
induction program, classroom training, which includes computer and
Communicative English and work readiness module which teaches them to
prepare their resumes, face interviews, cope with workplace-related issues,
and balance their personal and professional lives. An Individual Youth
Development Plan (IYDP) monitors the aspirants' personality development
through the course. With the help of a Business-to-Youth (B2Y) network,
entry-level jobs are made available to the aspirants in various sectors.
Currently we have 6 LABS centres all over Kerala (Alleppey, Ernakulam,
Kollam, Kottayam, Kozhikode, and Palghat). Dr Reddy's Foundation provide Rs
4000/- as scholarship for each aspirant. For the successful completion of
this program aspirants may contribute Rs 1300/-. Destitute can join without
contribution.
We are requesting esteemed support for give placement opportunity the
deserved aspirants from your organization.
Looking forward to your support to make this program a successful one.
We would like to hear from you soon.
For more details please log on www.drreddysfoudation.org
Best Regards,
Meera Sukumar
AM Operations
Dr Reddy's Foundation
Government Partners
Over the years, the LABS model has emerged as an important ingredient of
the poverty alleviation programs of the Central Government, as well as
several State Governments across the country. With funding and
infrastructure support provided by the government, DRF has implemented
several LABS projects on the basis of creating a targeted number of
sustainable livelihoods in each state. Brief profiles of LABS projects
currently operational in association with the Government of India and State
Governments are given here:
Government of India
Grameen LABS
Funded by the Ministry of Rural Development (Government of India) under the
Swarnajayanthi Gram Swarozgar Yojana (SGSY) for creating rural livelihoods,
the Grameen LABS project was piloted in six states in India : Bihar,
Gujarat, Jammu & Kashmir, Rajasthan, Tamil Nadu and Uttar Pradesh.
Patterned on the pilot program, the Grameen LABS project is now being
scaled up in all other states across India .
SGSY-NABARD LABS
Under Swarnajayanthi Gram Swarojgar Yojana (SGSY), DRF runs a LABS program
in association with National Bank for Agriculture and Rural Development
(NABARD), for demand-driven skill development of disadvantaged youth in
Sultanpur and Rae Bareli districts of UP, with grant support from Ministry
of Rural Development, Government of India.
Government of Andhra Pradesh
MEPMA (Mission for Elimination of Poverty in Municipal Areas)
Govt of AP has issued G.O Ms No 414 dated 4.6.2007, establishing a Mission
called MEPMA, for formulating strategies to implement poverty reduction
programmes in urban areas. Mission Goal is all the 30 lakh poor families
will have improved quality of life by accessing services from all
organizations through their own strong self reliant and self managed
institutions. Objective of MEPMA is to enable the urban poor particularly
the poorest of the poor to eliminate poverty and vulnerability in a
sustainable manner and improve their quality of life in urban areas.
EGMM (Employment Generation & Marketing Mission)
Employment Generation and Marketing Mission (EGMM) is a society set up by
the Department of Rural Development of the Andhra Pradesh (AP) Government
to provide employment to the rural unemployed youth. Set up five years
back, EGMM has emerged as one of the largest Jobs mission working for the
underprivileged youth. To date it has trained 2,26,909 and placed 75% of
them in entry level corporate jobs. 45% are girls and 37% are SCs/ STs. The
youth are from economically and socially underprivileged sections of the
society. EGMM works in a public-private partnership mode with Government,
companies and the rural communities as its stakeholders. The entire
approach is a bottom-up approach, tailored to move the rural poor from the
unorganized to the organized labor market.
Government of Tamil Nadu -Corporation of Chennai LABS
Under an MoU with the Corporation of Chennai, DRF has launched LABS centers
for delivering livelihood advancement training to 360 economically
disadvantaged students. The training is being delivered in three batches at
the Corporation's Community Colleges.