VP, User Experience

ANDY MARKOV

**** ******* ***, *** **** CA, ****8. Tel. 408-***-****

Goals

Build better companies. Create innovative products. Deliver addicting UX solutions. Invest in

groundbreaking ideas. Inspire and build High-Performing User Experience teams.

Summary

Web Entrepreneur, Business Strategist

Seasoned Design and User Experience Leader

Communications and Media Professional

International, Multilingual Experience

Usability & Human Factors Expert

Portfolio

Portfolio includes designing user experiences, applications and platforms for TiVo, Mastercard

International, USAA Federal Bank, CitiBank, Metropolitan Museum of Art, Kleiner Perkins, KLM Airlines,

Regus Group, Prada, L’Oreal, Sutter Health, Volkswagen and Eclipse airplane.

Professional Experience

Present. VP, User Experience “TiVo”, San Jose, CA.

Ø Lead and shape vision of next generation web, big-data applications, mobile products, support

applications, and portal experiences.

Ø Build a multi-disciplinary product team of user experience, research, design and software

engineers to deliver next generation device, mobile and web products and applications.

Ø Partner with and influence C-Level leaders, directors, business leaders and stakeholders to define

product roadmaps, ROIs, KPIs and help define future of company’s business.

Ø Identify revenue driving opportunities across a broad range of products, experiences and

business channels.

October 2010 – September 2012. Sr. Director, User Experience “PENSCO Bank”, San Francisco, CA.

Ø Define Design and User Experience vision & initiatives, build roadmaps and strategies for series

of multichannel products including B2B, B2C and institutional login, transactional and portal

engines.

Ø Champion self-service efforts by partnering with cross-functional business teams (Operations,

Product, Marketing) to gather intelligence and implement a next generation of UX for banking

software and applications.

Ø Lead, grow and develop a team of developers, UX architects, interaction designers, user

researchers, software engineers and visual designers.

Ø Partner with senior leaders to define business goals & organizational direction.

Ø Translate business goals into rich, elegant user experiences & solutions: visual interfaces for web

software packages, self-service sites, consumer facing portals, and financial applications.

March 2006 – October 2010. Director, UX & Web Services “Sutter Health.” Palo Alto, CA.

Ø Responsible for company’s UX & web growth strategies and content, visual messaging, usability

(GUI) interaction models and workflows, online creative & interactive strategies and support of

global business strategies.

Ø Translated business goals into rich user experiences: visual interfaces for web software

packages, consumer facing sites, application, electronic health records and chain of intranets.

Ø Innovate, manage and develop series of global UI, web & user experience design, media and

content development projects.

Led the design of next-generation user experiences that drove subscriber acquisition. Designed

Ø

the “next-level” content driven, web platforms, web, mobile & TV applications. Improved usability

and overall software architecture that lead to significant business growth and higher user

retention.

Led, organized and inspired a visual design, video and UX team.

Ø

Set & refine UX/UI standards, research future design, UX/UI & web marketing trends and

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document user profiles, mental models, personas.

Manage creative & UX department budget and outside vendors.

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April 2005 – April 2006. Executive Creative Director. “Bandwidth Technology Corp.” New York, NY.

Translated company’s business and technical plans into marketing and advertising strategy.

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Worked with the team of scientists to accurately interpret technological specifications and

research into web and marketing strategies.

Responsible for establishing and generating company’s entire brand: visual and web content,

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brand identity, advertising, marketing and public relations strategy.

Researched and analyzed creative campaign goals assuring that the company’s image strongly

Ø

reflects current industry standards and trends. Initialized and solidified company’s visual image by

providing strong creative leadership, concepts and ideas.

October 2002 – March 2005. Creative Director. “LBIcon IconMediaLab,” New York, NY.

Lead a worldclass design organization and managed digital space relationships with clients like

MasterCard, Pfizer, Regus Group, Ziff Davis Media, Metropolitan Museum of Art, KLM Airlines,

Volkswagen, Citibank and Shangri La Hawaii (DDCF).

November 1998 – 2001. Sr. Designer. “Vladov & Partners”, Ukrainian-American Joint Venture, Kiev,

Ukraine.

Responsible for commercial web-site designs, software design in TV and web focused space.

Communicated with company’s clients regarding best design solutions and strategies.

Supported and lead creative team of designers and user experience professionals.

Formal Education

George Washington University. Columbian School of Arts & Sciences, Washington, DC. 05/2003.

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B.A., Electronic Media, B.A., Literature & Creative Writing. Dean’s List 2001-2003.

Kiev Applied Arts and Industrial Design College, 09/2000. B.A., Computer Graphics

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and UI Design.

Northern Virginia Community College, Annandale, VA, USA. A.A.S. Major in Photography and

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Digital Imaging, 05/1996.

Kiev Business Institute, Kiev, Ukraine, Nov.1989 – Feb.1992. Marketing and Finances Degree.

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Other Education / Seminars

Search Engine Optimizations Master Certification, San Francisco, 09/2009

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Usability Testing: Nielsen Norman Group Workshop. Dublin, CA, 01/2008

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Designing for Usability, GUI - User Interface Seminar, San Francisco, CA. 09/2007

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Designing Web 2.0 Applications, GUI - User Interface Seminar, San Francisco, CA. 09/2007

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Languages

English, Ukrainian, Russian – all fluent.

Professional Skills

Excellent communication, leadership and organizational skills. Web leadership, marketing and advertizing,

IT – web development and application development leadership, social media, creative direction and user

experience.

Awards

Editors Choice Award, for PAMFOnline – an electronic health record, 8/15/2010.

Editors Choice Award, for PAMFOnline – an electronic health record, 12/10/2007.

References

Available on request. Company Resume / Recommendation available for each company listed. Examples

of work are also available.

Hobbies

Professional jazz guitar performance & study of music. Exploration of web technologies, visual arts and

multimedia. Special interest in video, film and creative writing. Web marketing and online business

development. Cooking. Travel.

Contact this candidate