Marketing Human Resource

Johnny K. Simmons

Waunakee, WI ***** C 608-***-**** ***********@*****.***

www.linkedin.com/in/johnnysimmonsmilitarymarketing

Areas of Expertise:

Brand Management • Social Media Marketing • Corporate Communications • Strategic Partnerships • Event Planning •

Full P&L Accountability • Market Research • Talent Development • Project and Program Management • Business

Analytics

PROFESSIONAL EXPERIENCE

ARMY NATIONAL GUARD 1999 –

PRESENT

Marketing Director/Officer in Charge, Recruiting and Retention Battalion

• Created the “Salute to Wisconsin Warriors” campaign that strengthened brand recognition for the Wisconsin Army

National Guard while raising $70,000 for veteran care.

• Led and developed a team of up to 9 professionals to execute brand and public affairs initiatives for the Army National

Guard; reduced talent attrition of the marketing team by 50%.

• Developed social media presence for the Wisconsin Army National Guard, garnering online interest

• that vaulted online traffic to top 5 presence in the nation vs. other National Guard presence.

• Incorporate QR code in regional advertising, including QR codes at Green Bay Packers games resulting in 50%

improvement in driven traffic and brand awareness.

• Secured and leveraged advertising partnerships with major sports entities, including partnerships with World Wrestling

Entertainment, American Motorcycle Association, Arena Football, and Fishing League Worldwide tournaments.

• Spearheaded charge to seize market opportunity throughout the state of Wisconsin; won buy in from national

leadership and an additional $400,000 in advertising dollars.

• Leveraged relationship with the Wisconsin Broadcast Association improving added value by 300% from a 4/1 ration to

a 12/1 ratio.

• Penetrated business community and developed partnerships with major corporations through the launch of the

Wisconsin Nation Guard Lambeau Business Summit, a partnership event with 84 area CEO’s and human resource

personnel to decrease the unemployment rate and increase perceived value in National Guard Soldiers.

• Enhanced marketing value of contracts with the Indy Racing League, Minor League Baseball, and the NFL.

• Launched diversity marketing program that increased brand awareness and recruitment by 25%.

• Advised for the Marketing Advisory Council (MAC) recommending modifications and improvement for nationally

produced advertising and marketing programs for the Wisconsin National Guard.

• Commanding Officer, 112TH Mobile Public Affairs Detachment

• Advised on public affairs matters, including command information and public information: media relations and

community relation.

• Recognized for outstanding success in the coverage of the deployment of the 1 147th Aviation Battalion and

reintegration of the 32nd Brigade Soldiers from Operation Iraqi Freedom.

• Awards & Recognition

• Recognized for outstanding success in the coverage of the deployment of the 1 147th Aviation Battalion and

reintegration of the 32nd Brigade Soldiers from Operation Iraqi Freedom.

• Received highest level of achievement for outstanding performance for 3 years in a row.

• Non Commissioned Officer of the Year, 1 147th Aviation Battalion

• NCO of the Year for the 641st Troop Command

• Soldier of the Year for the 4 25th Aviation Battalion

EDUCATION

Marian University, BA (Major: Marketing) Summa Cum Laude

Globe University, MA (Major: Marketing) Summa Cum Laude

University of Wisconsin, Madison, Executive MBA Program (2015 graduate)

Contact this candidate