Marketing communications/technical writer

CURRICULUM VITAE

RANDOLPH C. VIZCARRA

090*-******* ************@*****.***.**

CAREER OBJECTIVE

To secure gainful employment and achieve an important position in a company

that offers professional growth, stability and constant challenges while

exercising my competency in events management, PR, writing, media or

marketing communications

PROFESSIONAL EXPERIENCE/SKILS SUMMARY

Marketing communications & writing

Over a decade of experience in conceptualizing and implementing marketing

communications plans for the trade exhibits industry with events involving

food and beverage, cable TV & satellite broadcasting, retailing,

franchising, fashion, etc.

Experience in writing press releases and features

Composition of trade product shots and simple design of exhibit brochures

and trade directory and similar materials for various events

Highly competent research skills

Events organization and management, event coverage

Skilled in the organization and management of local and international trade

events and conventions

In charge of selecting the official photographer for each event, graphic

designers and printers to implement collateral design and printing

Photo documentation of the exhibit or show from ingress to egress

Publicity planning, media placement and monitoring

Experience in developing and executing publicity plans to promote trade

events to exhibitors, target market segments and the public

Experience in placing advertorials in major broadsheets

Monitoring of press releases and preparation of post event reports

Competent negotiation and bargaining skills

Excellent negotiation skills with graphics & design studios and printing

houses and other third party suppliers

Excellent interpersonal communication skills

CAREER HIGHLIGHTS

We Support, Inc.

[Technical Writer, IT Release Management, PLDT, March 2009 - March 2014]

Successfully implemented the CMMI best industry practices and standards in

the PLDT IT Sector. Performed process improvement duties that included

periodic analysis and enhancement of existing templates such as the

Systems Requirements Specifications and Technical Specifications, among

other documents used by PLDT IT system developers and programmers.

Also handled the sharepoint portal Spira that caters to customer requests.

Specific responsibilities include checking all business request documents

for completeness of data and uploading data into the portal and endorsing

all requests to the appropriate IT fulfillment team.

Worldexco

[Marketing Communications/PR Manager, September 1996 - July 2002]

Responsible in introducing digital arts design to the company for

professional-looking sales and advertising materials for over 40 local and

international trade exhibits and conventions. Assumed the lead role in the

following areas:

Developed ideas and composed a comprehensive marketing communications

campaign that cover print ads, mailers, posters, billboards, radio plugs;

Oversee production of sales and marketing collaterals from

conceptualization to final output;

Established rapport with media editors to promote events to the public;

developed news-worthy angles for press articles. And

Selection of cost-effective graphic designers who can deliver top notch

designs under strict deadlines and budget

Saleslinks Training & Consultancy

[Marketing Officer, July 2003 to March 2007]

Promoted the company's sales training services to leading retailers to

improve the sales and customer service skills/performance of sales staff

and crew. I also assisted the general manager in conducting trainings in

key Metro Manila and provincial cities.

EDUCATIONAL BACKGROUND

1988 - 1993 AB Mass Communication, Major in Journalism

College of Mass Communication, UP Diliman, Quezon City

1982 - 1986 Florentino Torres High School, Juan Luna St., Tondo,

Manila

1981 - 1982 Francisco Benitez Elementary School, Solis St.,

Tondo, Manila

1976 - 1981 Libis Talisay Elementary School, Kalookan City,

Metro Manila

PERSONAL INFORMATION

Birth date February 1, 1969

Residence 299 Lakas ng Mahirap St., Kalookan City, Metro

Manila

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