Project Manager Marketing
Resume:
SUNIL KUMAR T R
Crystal Avenue, Vengal Rao Nagar
Hyderabad 500038
**********@*****.***;
Business System Analyst / Project Manager
Focused SAS certified advanced programmer, MBA (IT), having 6.9 years
expertise in Business Intelligence and Business Analytical skills and
software development life cycle. Seeks challenging assignments in Business
Consulting, Corporate Planning, Marketing, Insurance, Health-care.
EXCUTIVE SUMMARY
. Comprehensive knowledge of software applications and systems development
(SASD) program.
. Acts as a liaison between the business groups, technology teams and
Business Intelligence, to bridge the gaps.
. Expertise in formulating into statistical / mathematical problems.
. Experience in discovering business needs, gathering specifications;
formulating into statistical / mathematical problems; analyze, summarize
& resolve them to elicit meaningful business solutions;
. Proficient with SAS/BASE, SAS/STAT, SAS/GRAPH, SAS/ODS, SAS/MACROS and
SAS/SQL programming
. Competent in applying PROC ANOVA, PROC BOXPLOT, PROC CLUSTER, PROC
FACTOR, PROC GLM, PROC LOGISTIC, PROC TTEST and interpreting the system
driven output/results statistically.
. Expert in building and managing the entire life cycle of predictive
models and data mining models-Logistic regression, Multivariate linear
regression, cluster analysis etc in SAS environments.
. Confidently communicated research insights to CIO/ Marketing Head-India
for decision making
. Have gathered experience and ability to work with cross-functional teams;
Direct marketing, Bulk SMS,
E-Business marketing channels, Customer Relation management, Genetics,
Health care and Medicine.
. Decisive leader with effective people management skills & Capable of
developing lead core teams.
CORE COMPETENTCIES
Software Application and System Development; SIT;
UAT; Production support; Process design & Management;
Client Relationship Management; Management of cross functional
teams; Business Intelligence; Business Analytics;
Marketing survey, Research & Analysis;
TECHINICAL EXPERTISE
SAS Accessing Accessing data from internal and external data sources, creating
data data structures and managing data through data step and Compiled
data step Programming, Date and Time
SAS PROC CHART, PROC FREQ, PROC MEANS, PROC STANDARD, PROC SUMMARY,
Statistical PROC UNIVARIATE
Procedures
SAS Other PROC APPEND, PROC PRINT, PROC PRINTTO, PROC CONTENTS, PROC
Procedures DATASETS, PROC EXPORT, PROC FORMAT, PROC IMPORT, PROC SORT, PROC
SQL.
SAS Macros Creating and invoking variable and macros, Interface with Macro
facilities, Complied macro programming and Auto call macro
programming, Macro Quoting
SAS BI TOOLS SAS/STAT, SAS ENTERPRISE GUIDE 4.0, ENTERPRISE MINER
Others MS OFFICE, EPI6,
PROFESSIONAL EXPERTISE
SAS Analyst; Free Lancer August
2011 to till date
. Interact with medical professionals and understand the complex project
specifications.
. To process raw data according to statistical analytics plan.
. Formulate and transform complex project specifications into mathematical/
statistical models.
. Determine and evaluate credibility of models - exploratory data analysis,
Hypothetical testing, correlation analysis, Regression analysis, Analysis
of variance, logistic regression, factor analysis etc.
. Interpreting the system driven results statistically and develops
research documentation.
. Makes recommendations based on research findings.
CitiFinancial India Ltd, New Delhi
Nov'06 - June 2011
Business Systems Analyst
. Interact with clients; develop business logics and co-ordinate with
technical team.
. Created artefacts like Business Requirements (BRD).
. Provided logical and analytical support to development team in SIT and
business users in UAT.
. Analyzed and provided solution for the real time issues reported by the
client in live environment.
. Experienced in Business Analysis involving analysis of business and
functional requirements, Test planning, and Preparing Functional Test
cases.
. Adept at handling Compliance, Receivables, Audits, Impact analysis,
Production issue resolution, guide document production team to implement
new endorsement
. Confidently communicated and documented research insights, presenting
recommendations to CIO/ Marketing Head-India.
. Liaised with clients and vendors to resolve day-to-day problems and make
process changes.
. To provide production support and dynamic implementation of business
polices on live production.
. Research and evaluate technology solutions and present recommendations
for improved system operations.
. Played key role in design and development activities to ensure software
requirements were met.
. Prepared of Daily/Weekly and monthly MIS for multichannel.
. Create data verification methods and comply with standard Business
policies.
SAS TOOLS: SAS/BASE, SAS/Macros, SAS/SQL, SAS/ODS, SAS/STAT;
Business Intelligence: Business Statistics, Predictive techniques, data
mining techniques
Business System Projects Business Intelligence
Projects
Water Fall Report Customer Behaviour Analytics
Logistic Regression Model
Automated Direct Marketing process Control Group Analytics
Customer Segment Model
Automated Bulk SMS process Revenue Analytics
Customer Needs Assessment
New Borrower Tele-calling module Cost Control Analytics
Cost Reduction Analytics
Accomplishments
Reduced (7days X 4persons) working hours into (1dayX1person) working hours
and cost with 100% data accuracy.
Generated an additional revenue of 10.2 million/month.
Saved a cost of 10 plus million/annum.
PREVIOUS WORK ASSIGNMENTS
Academy for Nursing Studies and women empowerment research studies,
Hyderabad 2003-2006
Sr. Research analyst
Aurora Degree College, Hyderabad
2001-2003
Statistics Lecturer
MNR Degree College, Hyderabad
1998-2001
Statistics Lecturer
BUSINESS INTELLIGENCE TECHNIQUES/ PREDICTIVE MODELS
Multivariate Regression Analysis Logistic regression
Correspondence Analysis Factor Analysis
RFM analysis Cluster Analysis
STATISTICAL METHODS EXPERTISE (Business Statistics, Medical Statistics,
Mathematical Statistics)
Exploratory data analysis, Descriptive Statistics,
Inferential Statistics, Graphical Presentations,
Probability Distributions, Correlations,
Probability, Odds, Odds Ratios and Risk Ratios, Measures of
Association
ACADEMIC CREDENTIALS
. MBA (information Technology) from Amity University
2012
. Master's degree in Statistics from Osmania University
1998
. Bachelor's degree in Statistics from Osmania University
1995
Certifications
. Six Sigma Trained Professional from Indian Statistical Institute, New
Delhi. 2007
. SAS Certified Advanced Programmer
2008
. SAS Certified Base Programmer
2008
. Brain bench Certified Base SAS Programmer
2008
Professional Seminars Attendance:
. Attended-Seven-day International Conference on Statistical Theory,
Practice & Education, ISB, Hyd.
. Attended a One-day conference on Six Sigma Limits, ISB Hyderabad
Extra Curricular Activities:
. Achieved alpha grade as Officer - Second Lieutenant in NCC, at all India
level.
. Secured Second position in Drill as Officer - Second Lieutenant (senior
division).
. Participated in various NCC camps as NCC cadet.
. Voluntarily participation in Eye camp.
PERSONAL DETAILS
Father's Name: T J M Raja
Date of Birth: 20/04/1975
Marital Status: Married.
Language Proficiency: English, Hindi and Telugu.
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