Management Marketing
Resume:
Syed Irfan Shafi
PhD, Doctoral Research Scholar
Dept. of Management Studies
Pondicherry University
Karaikal Campus
Nehru Nagar Mobile: +91-965**-*****,
KARAIKAL – 609 605 +91-880**-*****
E-mail: *************@*****.***
INDUSTRIAL EXPERIENCE
Total Experience: 5 years Research Experience: 3 year
Worked as Doctoral Research Scholar as well as Teaching Assistant
1.
in the Department of Management Pondicherry University Karaikal
Campus Karaikal, from September 2011 to September 2014 (3 Years).
Worked as Sales manager in the Venus Surgical Anna Nagar Chennai
2.
from March, 2010 to July 2011 (1 Year)
Worked as Associate Health Assurance Manager in the ICICI
3.
Prudential Residency Road, Bangalore from July, 2008 to July 2009. (1
years).
ACADEMIC QUALIFICATIONS
Ph.D., Department of Management Studies, Pondicherry University,
Puducherry with title “Effects of Selected Marketing Mix Strat-
- gies on Brand Equity” under the guidance of Assistant Prof. Dr
C. Madhaviah. (Submitted in December-2014)
M.B.A., Dayanda sager Business school kumarswamy layout Bangalore,
under Madauri kamraj universiy Maduri, with marketing and
Sales as major specialization during the academic years 2007-
2009.
B.A., Amar sing college Srinagar, under University of Kashmir, with
English Literature, Psychology combination during the academic
years 2003-2007.
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Inter Govt old higher secondary Jawhar Nagar Srinagar, under J&K
Board of School Education, Srinagar, with PCB combination
during the academic years 2001-2003.
SSC Govt. High School, Keegam Shopian, under J&K Board of School
Education, Srinagar, during the academic years 2000-2001.
MEMBERSHIP
1. Member of Academy of International Business US Southeast.
2. Member of i-Think Magazine of Insurance Institute of India.
RESEARCH AND TEACHING INTERESTS
Marketing Management, Services Marketing, Service Quality (in Retail, FMCG,
Banking and Hotels Services), Customer Satisfaction, Relationship Marketing and
Brand Equity, Marketing Mix Strategies, Product & Brand Management, Research
Methodology, Multivariate Data Analysis, Sales and Distribution management and
Retailing Management etc
STATISTICAL AREAS OF EXPERTISE
1. Data analysis using SPSS: Regression Analysis, Correlation Analysis, Factory
Analysis, ANOVA, MONOVA, Conjoint Analysis, Neural Networks.
2. Data analysis using AMOS/LISEREL/PLS: Structural Equation Models mediated
and moderated relationships among variables.
3. Survey development and Testing.
ARTICLES/RESEARCH PAPERS PUBLISHED IN NATIONAL & INTERNATIONAL
JOURNALS
1. J SUNDAR, Hezekiah and Syed Irfan Shafi (2014), "Effects of Celebrity Endorsee on
Consumer’s Buying Behaviour: A Review and Extensive Investigation of a
Subject", Pacific Business Review International, Vol. 7 Issue 3. (ISSN 0974 438X).
2. Syed Irfan Shafi and Dr. C. Madhavaiah (2014) Impact of Promotional Activities on
Brand Equity in Selected Apparel Brands: Evidence from India, Asia-Pacific
Marketing Review, Vol. III, No.1 January-June 2014, pp. 55–65, (ISSN : 2277-2057)
3. Syed Irfan Shafi and Dr. C. Madhavaiah (2014), Gender Difference in
Purchase Behavior towards Branded Apparels: An Empirical Investigation, i-
Manager’s Journal on Management, Vol. 8, No. 3, February, pp. 17-22.
(ISSN: 0973-5054) (Indexed in EBSCO Publishing)
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4. Syed Irfan Shafi and Dr. C. Madhavaiah (2014), Defining Customer based
Brand Equity: An Evaluation of Previous Studies, Srusti Management
Review. ( Accepted)
5. Syed Irfan Shafi and Dr. C. Madhavaiah (2014), “Measuring Marketing
Performance: A Review of Metrics”, "JIMS8M. The Journal of Indian
Management and Strategy, Vol. 19, No. 1, January-March, pp. 1-16. (ISSN:
0973-9343).
6. Syed Irfan Shafi and Dr. C. Madhavaiah (2014), “An Investigation of
Association among Five Marketing Mix Elements and Brand Equity: Eviden ce
from India", RVIM Journal of Management Research, Vol.5, Issue 2. (ISSN
0974-6722).
7. Syed Irfan Shafi and Dr. C. Madhavaiah (2014), “An Investigation of
Shoppers’ Buying Behaviour towards Apparel Products in Bangalore City”,
Pacific Business Review International, Vol. 6, Issue. 8, February, (ISSN:
0974-438X).
8. Syed Irfan Shafi and Dr. C. Madhavaiah (2013), “Role of integrated
marketing communications in building brand equity: A Review and Research
Agenda”, Amity Business Review International, (ISSN: 0972-2343).
(indexed in EBSCO Publishing)
9. Syed Irfan Shafi and Dr. C. Madhavaiah (2013), “Retail Banking in Indian
Scenario: Innovations and Challenges Ahead in Distribution Channels in
Urban/Rural India”, Rai Journal of Management. (ISSN: 0975-4326)
(Accepted)
10. Syed Irfan Shafi and Dr. C. Madhavaiah (2013), “The Influence of Brand
Equity on Consumer Buying Behaviour of Organic Foods in India”, Journal of
Marketing & Communication, Vol. 9, No. 2, September-December, pp. 44-51.
(ISSN: 0973-2330) (indexed in EBSCO Publishing)
11. Syed Irfan Shafi and Dr. C. Madhavaiah (2013), “Impact of Brand Association
on Soft Drinks Purchase Decision of Indian Consumers”, Management
Trends, Vol. 10, No. 1-2, June-December, pp. 69-78. (ISSN: 0973-9203)
12. Syed Irfan Shafi and Dr. C. Madhavaiah (2013), An Empirical Study on
Impact of Promotional Mix Elements on Brand Equity: A Study of FMCG in
India, Madras University Journal of Business and Finance, Vol. 1, No. 2, July,
pp. 46-56. (ISSN: 2320-5857)
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13. Syed Irfan Shafi and Dr. C. Madhavaiah (2013), “Relationship between
Selected Marketing Mix Elements and Brand Equity of Mobile Phones
Companies among Indian Youth”, i-Manager’s Journal on Management, Vol.
8, No. 1, June-August, pp. 9-16. (ISSN: 0973-5054)(Indexed in EBSCO
Publishing)
14. Syed Irfan Shafi., Dr. C. Madhavaiah and Majidshaban (2013), “Product
Innovation: Key to Health Insurance Growth in India”, The Journal of the
Insurance Institute of India, Vol. XXXVIII, No. 2, April-June, pp. 59-68. (ISSN:
2278-6759) (Indexed in EBSCO Publishing)
15. Syed Irfan Shafi and Dr. C. Madhavaiah (2013), “The Relationship between
Brand Equity, Apparel Product Attributes and Purchase Intention: A Study of
Selected Apparel Brands in India”, Pacific Business Review International,
Vol. 5, Issue. 10, April, pp. 60-66. (ISSN: 0974-438X)
16. Dr. C. Madhavaiah., Irfan Bashir and Syed Irfan Shafi (2012), “Defining Could
Computing in Business Perspective: A Review of Research”, Vision: The
Journal of Business Perspective, Vol. 16, No. 3, September, pp. 163-173.
(Print ISSN: 0972-2629, Online ISSN: 2249-5304) (Indexed in SAGE
Publications)
17. Dr. C. Madhavaiah., P. Akthar Sulthana., Irfan Bashir and Syed Irfan Shafi,
(2012), “Measuring Service Quality Using Importance-Performance Analysis
(IPA): Some Methodological Issues”, NIET Journal of Management, Vol. IV,
Issue. 3, Winter, pp. 32-46. (ISSN: 0975-7643)
ARTICLES PUBLISHED IN EDITED VOLUMES
1. Syed Irfan Shafi and Dr. C. Madhavaiah(2013), “Prospects of E-Governance
Initiatives in India: Issues and Challenges.” (Ed. Md. Assad Raza, et al., ), Excel
India Publishers: New Delhi, pp. 43-51. (ISBN: 978-93-828808-5-1)
2. Syed Irfan Shafi and Dr. C. Madhavaiah (2012), “Shoppers’ Behaviour
towards E-Retailing in India: A Review”, in Modern Management Practices
for Business (Ed. Dr. A. Rajamohan and Dr. A.A. Ananth), Southern
Publishers: Pondicherry, pp. 308-313. (ISBN: 978-81-909275-0-5)
3. Syed Irfan Shafi and Dr. C. Madhavaiah (2012), “Retail Sector in India:
Challenges and Opportunities”, in Management Practices in Global
Perspective (Ed. Y. Subbarayudu), Paramount Publishing House: New Delhi,
pp. 468-473. (ISBN: 978-81-921579-0-0).
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PAPER PRESENTATIONS
3rd National Conference on Future Computing (NCFC)-2014 held on 13th
1.
February 2014 at Pondicherry University Karaikal Campus, Karaikal-
Puducherry.
Paper Title: Role of Future Computing in Business: An analysis.
International Conference on Academy of International Business
2.
Conference 2013 held on 15th -17th April 2013 at Indian Institute of
Management (IIM) Bangalore.
Paper Title: Impact of Promotional Mix Elements on Brand
Equity in Selected Apparel Brands: Evidence from
India.
6th Doctoral International Theses Conference held on April 26-27, 2013 at
3.
IBS Hyderabad in collaboration with Broad College of Business, Michigan
State University, East Lansing, USA.
Paper Title: Impact of Brand Association on Soft Drinks Purchase
Decision on Indian Consumers.
International Conference on Emerging Leadership Paradigms – A Catalyst
4.
to Global Innovation held on 20th -22nd September 2012 at Holy Grace
Academy of Management Studies, Trissur, Kerala.
Paper Title: Retail Banking in Indian Scenario: Innovations and
Challenges ahead in Distribution Channels in Rural
India.
International conference on “Emerging Markets and Issues in
5.
Management” held on 19 & 20April, 2013 at VIT Business School, VIT
University, Vellore, Chennai, India
Paper Title: Impact of Integrated Marketing Communication on
Building Brand Equity: A Review of Literature.
National Seminar on “Rural Marketing and Rural Consumerism: Roadmap
6.
to Build Vibrant Rural India” held on 17th and 18th December, 2011 at the
Department of Rural Industries and Management, Gandhigram Rural
Institute, Gandhigram, Tamilnadu.
Paper Title: Increasing Brand Communication through Brand
Visibility in Rural Outlets in Indian Rural Market.
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National Seminar on “Financial inclusion and role of commercial banks”
7.
held on 18th October 2011 at RVS Institute Management Studies and
Computer Application, Karaikal, Puducherry.
Paper Title: Financial Inclusion: Role of Rural Banks in India.
UGC National Conference On “ Modern business Practices in Global
8.
Scenario” held on 22rd and 23rd March 2012 at Department of Business
Administration Annamalainagar, Chidambaram, Tamilnadu
Paper Title: Brand Personality Research in Indian: A Review
UGC Sponsored Two Day National Conference on Administrative Reforms
9.
in India: Recent Trends and Issues,E -Governance held on 25th and 26th
July 2013 at P.G. Department of Public Administration, Arignar Anna Govt.
Arts & Science College, Karaikal,Puducherry.
Paper Title: Prospects of E-Governance Initiatives in India:
Issues and Challenges.
National seminar on Emerging trends in the Indian Banking Industry-
10.
challenges and Strategic Options held on 24th march 2012 at department of
commerce, Pondicherry University, karaikal campus, karaikal, puducherry.
Paper Title: Retail banking in Indian Context.
National seminar on IT Applications for Business and Services
11.
Organisations held on March 2nd, 2012 at RVS College of Computer
Applications Karaikal, Puducherry.
Paper Title: Role of Information Technology on Building Brand Equity
through Marketing Strategies: A Study.
WORKSHOPS ATTENDED
1. Attended two- Day workshop on IBM SPSS for Faculty and Research
Scholars held on 29th and 30th October, 2014 at the Department of computer
science, Pondicherry University, Karaikal Campus, Karaikal, Puducherry.,
Tamil Nadu.
2. Attended ten day workshop on Research Methodology Sponsored BY ICSSR
held on 31 November 2013 – 12 December at Islamic University of science
and Technology Awanti-pora Jammu & Kashmir.
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3. Attended National Workshop on Research Methodology and Data Analysis
held on 15th and 16th March, 2013 at the Department of Statistics, Annamalai
University, Annamalainagar, Chidambaram, Tamil Nadu.
4. Attended UGC sponsored National Workshop (STP) on the theme
Research Methodology: A March towards creating Research Culture held
on 2nd and 3rd February2012 at UGC-Academic Staff College, Pondicherry
University, Puduicherry.
5. Attended UGC sponsored National Workshop for Research Scholars held
on 19th and 20th July. 2012
6. Attended workshop on the theme Two-day workshop on Research
Methodology held on 19thand 20th March 2012 at Department of
Management, Pondicherry University, Karaikal Campus, Karaikal,
Puducherry.
7. Attended, Government of India, Ministry of Home Affairs, sponsored,
Workshop on Census Data Dissemination, Directorate of Census
Operations, Puducherry, on 11thJuly, 2012 at Avvaiyar Government College
for Women, Karaikal
8. Attended workshop on the theme ICSSR-SRC-Hyderabad sponsored
Faculty Development Programme on Innovation in Class Room Teaching
held on 13th to 15th December 2011 at RVS Institute Management Studies
and Computer Application, Karaikal, Puducherry.
Articles Published in Newspapers
1. An Invisible Market: There is no shop and there are no queues, yet you shop
and pay your dues online retailing by syed irfan shafi Srinagar, Monday, 2
jamadi al awwal 1433 ah 26 march 2012 CE.
2. Increasing brand communication, it can be done through brand visibility in
retail outlets by syed irfan shafi, grater Kashmir Srinagar, Friday, 20
muharram-ul-haraam 1433 ah; 16 December 2011 CE.
3. That Actual Virtual Market how To Use Social Network Insights To
Construct A Brand Tech shop By syed Irfan Shafi, greater Kashmir
Srinagar, Thursday, 25 Shawwal 1433 Ah ; 13 September 2012 CE..
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4. Selling through celebs consequence of celebrity endorsement on shopper’s
behaviour by syed irfan shafi, greater Kashmir Srinagar, Friday, 17 rabi-al
awwal 1433 ah; 10 February 2012 CE.
5. Indian scenario of retail sector in India and the present scene, By Syed
Irfan Shafi, Greater Kashmir Srinagar, Thursday, 30 Rabi-Al-Awwal 1433
Ah ; 23 February 2012 CE
6. Growth of retailing: Modern retailing is the future, By Syed Irfan Shafi,
Greater Kashmir Srinagar, Wednesday, 29 zul qaadah 1433 AH ; 17 October
2012 CE
7. Effects of celebrity endorsement on shopper’s Behaviour, By Syed
Irfan Shafi, Greater Kashmir Srinagar Wed, 22 Feb 2012 CE.
8. An overview of the Safety and Security on Tourism Market of Kashmir,
By Syed Irfan Shafi, Greater Kashmir Srinagar, Thursday 12
September2013 CE.
9. FDI in Retail Issues and Challenges, By Syed Irfan Shafi, Greater
Kashmir Srinagar Mon, 2 Jan 2012 CE.
10. Retail banking is an important lever for economic growth, By Syed
Irfan Shafi, Greater Kashmir Srinagar, Sun, 18 Mar 2012 CE.
TEACHING AND OTHER ACTIVITIES
1. Assisted in teaching classes of PG Students.
2. Provided soft-skills and placement interviews training to PG students.
3. Assisted faculty members in organizing research methodology workshops
and conferences.
4. Assisted students in planning, organizing and managing various
management fests, business plan, alumni meet etc.
5. Actively participated and assisted in organizing the departmental activities
(admission, placement programmes)
6. Active and healthy association with Industry professionals
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PERSONAL PROFILE
Full Name Syed Irfan Shafi
Mother’s Name Mah-jabeena Ara
Father’s Name Syed Mohd Shafi
Date of Birth 20-08-1984
Gender Male
Marital Status Unmarried
Nationality Indian
Religion Islam
Languages Known English, Hindi, Urdu and Kashmiri
Permanent Address Syed Irfan Shafi
Nazneen Pora Tukroo (Po)
Shopian District
PIN – 192303
Jammu & Kashmir
Mobile: +91-965**-*****
REFERENCES
Dr. C. MADHAVIAH Dr Byram Aanad
Assistant Professor Assistant Professor
Department of Management Department of Management
Pondicherry University, Karaikal Campus Pondicherry University, Karaikal Campus
KARAIKAL – 609 605, P.U.T. KARAIKAL – 609 605, P.U.T.
Mobile: +91-890**-***** Mobile: +91-944**-*****
E-mail: *************@*****.*** E-mail:***************@*****.***
DECLARATION
I, hereby, declare that the information furnished above is true and correct to the best
of my knowledge and if anything found incorrect in future, I assure you that, I will be
responsible to it.
(Syed Irfan Shafi)
Place: India
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