Sales Manager

HEATHER S. LONG 724-***-****

**** **. ******* ******, ***. 2135 - Allison Park, PA 15101 *********@*****.***

Territory Sales Manager ~ Market Development Manager ~ Account Manager

PROFILE

Results-driven, persistent sales professional with strong follow through and superior work ethic

offering track record of driving sales to achieve and surpass aggressive performance goals

Excel in defining, developing and executing strategies to generate new b usiness, develop existing

accounts, launch new products, expand revenue channels, competitively leverage brands, and

ensure world-class account servicing

Successfully capitaliz e on opportunities to grow revenue and increase market presence by effec tively

defining customer needs and delivering customized solutions

Dynamic communication, consultation, presentation, and relationship management skills; able to

reach and influence key dec ision makers

Motivating, hands-on leader who builds and directs top producing sales teams; equally effective in

leadership, independent and collaborative roles

CAREER TRACK

Bimbo Bakeries USA-Leetsdale, PA 2013-2014

TERRITORY SALES MANAGER

Effectively coached, motivated and supervised team of 10 Independent Operator s and Regional

Sales Representatives to consistently reach and exceed revenue production goals; closely monitored

growth and consulted with sales team on performance metrics to ensure optimal results

Actively managed key accounts, from generating new business and introducing/launching new

products through driving space/position gains; built productive chain relationships and developed

rapport with core customers by conducting periodic business reviews and advising on strategies for

boosting performance

Defined opportunities and executed targeted action plans to leverage brands in competitive markets;

major brands included Entenmann’s, Brownberry, Sara Lee, T homas, Beefsteak, and Stroehman

Provided expert merchandising recommendations and directly steer ed display equipment installations

Southern Wine and Spirits-Pittsburgh, PA 2012-2013

CONSUMER EDUCATOR

Drove sales by confidently approaching and expertly educating consumers on featured products as

well as delivering effective merchandise/product demonstrations

Collaborated and built relationships with store managers and associates to ensure achievement of

revenue production goals

Coca-Cola Company-Houston, PA 2000-2012

MARKET DEVELOPMENT MANAGER; 2008-2012

Progressed to manage 150+ active accounts while concurrently generating new busines s and

revenue through assertive cold calling; effectively established and cultivated productive relationships

with business owners and managers

Optimized brand presenc e by strategically highlighting and competitively positioning emerging

products and promotions in target markets

ACCOUNT DEVELOPMENT MANAGER-On Premise Channel; 2003-2008

Proficiently analyzed campaigns in Restaurant, Amusement Recreation, Full Line Operat or, and

Education channels

Successfully implemented Cus tomer Marketing Agreements (CMA) to validate special emphasis

pricing as well as closed all sales voids to maximize account performance

ACCOUNT MANAGER-Convenience Store Channel; 2000-2003

Launched car eer managing established route by efficiently processing orders via Gemini unit

Strategically merchandised bottled and canned beverage displays as well as collaborated with

General Managers in executing promotions to competitively position products and grow sales

EDUCATION

Bachelor of Arts in Telecommunications, Penn State University-State College, PA

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