Territory Manager

Nadirah (Rahman) Brown

***** ********* ***** #*** *****, NE 68130 Phone: 513-***-**** *********@*****.***

PROFESSIONAL EXPERIENCE

R.J. REYNOLDS TOBACCO COMPANY – Omaha, Nebraska

Field Trade Marketing Territory Manager, 09/2011- Current

• Manage the growth and support brands of R.J. Reynolds and American Snuff Co. within an assigned geographic

territory of over 130 outlets in Iowa and Nebraska with a total category sales average of $12 million annually

• Execute national brand building marketing programs within accounts/outlets which contribute to the company’s gain

of market share from its competitors using critical selling skills

• Generate business and marketing plans for outlets to optimize category sales/profitability and work as a strategic

planning partner for outlet management

• Utilize quantitative and qualitative analysis to identify growth opportunities, market shift dynamics, create business

plans, and complete contract negotiations

• Identify opportunities to generate new business through product availability and pricing approaches, secure sales

presentations and gain a higher percentage of overall market share within the territory

• Implement new-to-market product launches, point-of-purchase promotions, merchandising methods, perform

consumer engagements in order to create awareness of brands with consumers

IPSOS UNDERSTANDING UNLIMITED (IUU) – Cincinnati, Ohio

Project Director, 06/2010 – 11/2010

• Managed budgets and all day-to-day logistics for qualitative market research projects, including multi-country global

studies, across a wide range of industries

• Focused on developing client relationships by taking a consultative role, strategizing with internal team members,

and providing value-added service from initial contact with a client through study planning, execution, and follow-up

• Prepared and submitted project proposals using Microsoft Word and PowerPoint to secure sales bids for work,

negotiated projected costs with clients, worked within budget guidelines, created sales forecasts, secured estimates

from all parties and managed costs with suppliers

• Formed projects with many innovative research methodologies such as ethnography, multimedia reporting, online

focus group communities using 20/20, Itracks, and Focus Vision

• Facilitated ideation, concept development, and integrated qualitative and quantitative solutions

• Created recruitment screeners based on the specifications and client input and worked to obtain a recruiting facility

to execute projects with clients such as Target, Butterball, Panasonic, Microsoft, AARP, Hewlett Packard, Perfetti

Van Melle, and other consumer packaged goods or technology industry companies

• Communicated daily with market research facilities, provided ongoing communication to clients, ensured all projects

were executed, tracked using Sharepoint, and assigned in the PM Access Database

MAKING EVERLASTING MEMORIES (MEM) – Cincinnati, Ohio

Product Specialist, 11/2008 – 06/2010

• Resolved customer and funeral home provider technical issues such as video recording, online book creation, and

printable service items of the Everlasting Memorial® product by Service Corporation International (SCI), the largest

provider of end life arrangements in the US and Canada

• Analyzed software problems in an ASP .NET web-site environment by completing efficient testing to identify user

problems, provided effective resolutions thereby increasing funeral home and family member online usage by over

60%

• Successfully monitored and analyzed ecommerce web-site technical issues with Teleflora and MeM, customer

refunds, proper flower delivery to funeral provisions, quality of service and flower arrangements

1

• Properly verified that customized “A Life Remembered” ALR book files were accurately reviewed using PageFlex

web-to-print technology in the database and that the files were sent correctly to Print Management, a commercial

printing manufacturer and distributer

• Processed all ALR book orders using the CRM order system, created CSV file generation, received order shipments,

created personalized thank you cards, and shipped an average of 100 book orders by end of each week to customers

QUICKEN LOANS INC. – Cleveland, Ohio

Mortgage Banker, 8/2007 – 6/2008

• Sold over $2 million a month in conventional and alternative mortgage loans in all 50 states for a mortgage industry

leader

• Effectively utilized Information Lifecycle Management practices in The Loan Origination and Lead Allocation

(LOLA) suite which accelerated loan processing, lead management, accurately measured sales activity, and the

creation of weekly sales forecasts

• Conducted effective interviews, performed credit, underwriting, and financial analyses to fully diagnose clients’

financial situations and offered a full range of mortgage solutions

• Verified credit, income, assets, and property using Fannie Mae & Freddie Mac underwriting guidelines with having

detailed knowledge of mortgage loan documentation, DU findings, bank, investor, and private mortgage insurance

guidelines

THE LIMA NEWS & MEDIA MARKETING SOLUTIONS – Lima, Ohio

Marketing Research Intern, 05/2006 – 09/2006

• Managed multiple tasks simultaneously with a local newspaper and a marketing firm in the areas of marketing

research, graphic design, media analysis, promotions, advertising, direct mail, e-commerce solutions, internet

marketing solutions, and facilitated special event marketing

• Coordinated marketing campaigns for various county fairs to maximize newspaper and marketing firm’s exposure and

traveling to county fairs, golfing events, July 4th fireworks, and set up company exhibit as well as closed exhibit booth

• Used ACNielsen media data to determine the degree to which the World Wide Web impacted subscription sales and

showed these results via presentation

OHIO NORTHERN UNIVERSITY – Ada, Ohio

Marketing Research Analyst (Capstone), 09/2005 – 05/2007

Constructed and distributed quantitative questionnaires to campus residents via email, compiled and analyzed data

using SPSS and SAS, conducted 60 qualitative in-home interviews and 20 focus groups to determine the satisfaction

levels of new student housing complexes

Addressed all marketing research needs in usage and awareness, concept testing, and marketing segmentation in

several presentations

Analyzed and dovetailed results from 2 data-gathering approaches, tested original assumptions, wrote and presented

reports that included future recommendations

EDUCATION

OHIO NORTHERN UNIVERSITY – Ada, Ohio

• BSBA – Bachelor of Science in Business Administration, Marketing and Management, 07/2007

ASHFORD UNIVERSITY – Clinton, Iowa

• MBA – Masters of Business Administration, Marketing, 06/2011

2

Contact this candidate