Advertising Account Director / Manager

JOSEPH H. ARBADJI

** ******* *****, ******* *****, N.J. 07920 Cell: 908-***-**** Email:

*******@*****.***

Account Management - Advertising / Marketing / Public Relations

Dedicated Professional well-versed in development and implementation of traditional and online

advertising/marketing strategies. Organized / Thorough / Responsive Communications Specialist open

to the challenge of managing accounts, projects and staff. Proven ability to identify unique

opportunities that increase client revenue and profits in the ever-changing media landscape.

STRENGTHS & CORE COMPETENCIES

Keen Sense of Detail; Excellent Communicator & Scheduler assuring all work is on strategy, on time

and on budget.; Poised and Focused in managing complex situations; Proactive and Enthusiastic with

ability to juggle multiple tasks.

EXPERIENCE

Senior Account Director, Sid Paterson Advertising, New York, New York 12/90 - 2/99 and 10/12 -

6/14

Responsible for every aspect of account management for 16 clients including co-management of

agency's largest account. Increased billing 20% within 6 months of handling. Utilized Traditional and

Online Marketing Strategies (including Email Marketing, SEM, retargeting, Facebook, web videos,

Print, Radio/TV, Direct Mail, Outdoor) that built market share, Supervised staff of coordinates on

agency projects and worked with creative staff in developing campaigns and measuring effectiveness.

Wrote and Directed TV/Radio Spots. Managed Web Content and Press Briefings. Developed Direct

Mail and Email Programs that surpassed industry averages for ROI

• Needed to develop marketing plan to promote "The New Way To Buy A Car." Became an

Integral member of team that created " One Price, Our Best Price "Campaign doubling sales

the first two months after launch

• Client wanted yearly marketing plan. Developed branded monthly creative and media

campaign to cover one year for entire dealer group establishing consistent presence and

eliminating guess work

• Task: Cut down on excessive internal hours. Set up procedures, prioritized jobs and

developed internal schedules to meet high demand and evolving production schedule

• Client wanted to opt out of Billboard Contracts. Negotiated More Attractive Vendor

Rates/Agreements by utilizing economies of scale alleviating need to cancel

Senior Account Executive, Forrest and Blake, Inc., Mountainside, New Jersey 2/99 - 10/12

Worked closely with President/Owner having strong voice in direction of agency and personnel.

Managed and Supervised Major Retail Accounts. Interacted regularly with Art/Creative directors and

coordinates supplying concepts and direction on creative and media placement. Copywriter for Web,

Radio /Television Commercials, Direct Mail and Press Releases.

Continued, page 2

JOSEPH H. ARBADJI Cell: 908-***-**** Email: *******@*****.***

Continued Resume page 2

• With Billings well below projections developed Point of Sale and showroom materials, as

well as Marketing and Community Programs, increasing overall expenditures by 15%

• Was losing money with time spent on layouts and banners. Developed systemized process for

releases that cut down on production time and increased profit margins

• Needed to cover and publicize product launches and changes within organization. Organized

press briefings and product introductions with media and customer base assuring ample

coverage and maximum exposure

• Client wanted quarterly updates on commitments . Initiated and Chaired quarterly media

updates with reps and client to keep expenditures in line and relationships fresh.

• Not ready to hire a digital department but needed to incorporate digital in arsenal. Established

partnerships with various digital outlets, some even white labeled

Account Executive, Hank Forsberg Advertising, Hackensack, NJ 7/88 - 12/90

Manager and supervisor of Retail and Automotive Accounts (inclusive of single point and dealership

groups). Handled $8 million in billing. Negotiated and placed all media. Developed and presented

advertising/marketing strategies and solutions to client base. Interacted regularly with creative directors

in developing campaigns. Organized/Booked Annual Association Group Convention Meetings. Chaired

Teleconference Meetings with Regional Dealer Group.

Advertising Manager, RR&S Advertising and Public Relations, Fairfield, NJ 7/87 - 7/88

Coordinated all agency projects and day-to-day operation for Bob Ciasulli Auto Group's in-house

advertising/marketing agency. Developed concepts and retail copy for print and broadcast. Responsible

for reporting and distributing all Public Relations regarding products, individuals and business within

the organization. Attended Monthly Dealer Meetings providing written Reports and minutes. Supplied

recommendations to owner on procedures and marketing mix.

Marketing Coordinator, Northfield Cheese Company, Norwood, NJ 6/84 -

7/87

Initiated and executed promotional marketing programs and materials for cheese and other products to

food trade and consumers with Press Releases, Sales Presentations, Direct Mail Programs and Radio

Advertising. Researched marketing opportunities within designated geographic regions and made media

recommendations. Negotiated and Placed Radio Advertising Schedules in major east coast markets.

Supervised Preparation of trade ads, flyers and product packaging for sales staff. Board Member/Writer

for Company Newsletter.

EDUCATION

Fordham University, Bronx, New York, December 1981

Master of Arts Public Communications

William Paterson College, Wayne, New Jersey, May 1980

Bachelor of Arts Communications, Minor English

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