Frank L. Demos
*** ******** ***** ? Woodstock, GA 30189
Home: 770-***-**** ? Cell: 770-***-**** ? ******@*********.***
SALES EXECUTIVE
Consultative B2B ? New Business Development ? Account Management
Top-performing sales producer with an award-winning fifteen year track
record in a dynamic Fortune 100 environment. Tenacious closer with proven
results in solution sales, account management, and new business development
to maximize sales and revenue performance. Persuasive communicator with
strong presentation and negotiation skills. Career history of forging
sustainable relationships with medium-to large business clients. Core
Competencies:
? Revenue Optimization ? High-Volume Territory Sales ?
Sales/Product Knowledge
? Financial Data Analysis ? Market/Competitive Analysis ?
Targeted Presentations
? Sales Call Planning ? Cross-Selling/Up-Selling ?
Contract Negotiation
? Report Generation ? Client Needs Analysis ?
Sales Prospecting
PROFESSIONAL EXPERIENCE
YP Holding Co. - Atlanta, GA
Account Executive - Premise (May 2013 to May 2014)
. Managed print and digital advertising accounts: PPC advertising,
online display advertising, search engine marketing, yp.com, daily
deals, mobile optimization, website design, online presence
management.
. Sold Yellow Pages and Internet Advertising (YELLOWPAGES.com) to
businesses in the Atlanta metro area.
. Excellent cold calling / lead generation experience with strong &
effective sales closing skills.
. Experience with target lead generation.
. Built new client relations while effectively maintaining an existing
client base.
YP Holding Co. (Formally AT&T ADVERTISING SOLUTIONS) - Atlanta, GA
Sales Support Manager - Major Account Sales and Premise Sales (2010-May
2013)
. Maximized revenue growth and support opportunities for Sales by
developing and implementing processes improvements to increase sales
time.
. Coordinated, measurements and achievements of sales metrics in
partnership with the General Manager to ensure achievement of
objectives, in areas such as: All-in-Revenue Growth, Customer Growth,
New Business, Churn, Net Increase, Product Mix, CO and lead generation
targets.
. Participated in identifying and communicating sales objectives,
benchmarks and sales strategies; including closure initiatives and
assisted in campaign kickoff/sales rally's.
. Ensured that all assignment requirements were completed in a timely
manner to ensure a complete & accurate assignment for all sales
campaigns.
. Managed processes and procedures in support of the general office
environment and operations.
. Branch, sales support for General Manager providing reports and
analytic support to GM. Review print & Digital projections for
accurate forecasting.
. Developed a Sales Support structure that maximizes efficiencies while
maintaining flexibility for optimal execution. Managed a staff of 8
sales support clerical clerks.
. Champions change by quickly recognizing situations were change is
needed and having the courage to make the changes that would improve
the organization.
. Developed others by providing coaching and by providing honest
feedback in a helpful manner. .
. Innovations by encouraging others to consider new approaches and
ideas.
. Example: avoids getting stuck in a "one right way"
approach.
AT&T ADVERTISING SOLUTIONS - Atlanta, GA
Cyber Sales Manager - Telephone (2008-2010)
* First manager to initially pilot Warm Transfer team. Trained cyber
sales reps to begin selling print items in SEA. Collective effort
initiated with customer service, publishing & art departments to
secure streamlined processes in order to successfully launch
initiative. Monitored and analyzed progress throughout to identify and
remove any roadblocks along the way. Regularly reported status to
senior management.
* Managed first revenue recovery project. Collaborative effort with
collection department to collect customer past due balance on IYP and
re-establish IYP products in order to recover revenue and retain
customer base.
* Initial manager for Customer Experience Group. Managed team
responsible for calling new internet customers to ensure the program
sold was operating properly. Charged with up selling those customers
after initial contact in order to maximize sales opportunity.
* SEA roll out manager for "Try It You'll Like It" Cyber sales team.
Responsible for generating revenue using the "TIYLI" initiative. No
risk customer offer for 3 months "free".
In addition to the 4 special team projects listed above, my charge was to
manage core Cyber Sales Team and meet organizational revenue objectives.
All revenue objectives have been exceeded.
RE/MAX GREATER ATLANTA/HOME SOURCE GROUP- Atlanta, GA, 2006 - 2008
Realtor
BELLSOUTH ADVERTISING AND PUBLISHING CORP. - Atlanta, GA, 1996- 2006
Account Executive - Premise (1998-2006) / Telephone Sales Representative
(1997-1998)
Market and close sales across a broad metro Atlanta district to a diverse
base of medium-to-large business customers for this Fortune 100
communications leader. Research prospects, analyze market demographics and
monitor competitor activity. Develop and present custom advertising plans
to new and existing clients for Yellow Pages, White Pages and Internet
placement to maximize client ROI and drive repeat business. Maintain
product knowledge of 16 area directories.
Key Achievements:
> Generated a $250,000+ increase in annual net sales revenue for
assigned $1.5+ million book of business and account base of 500
clients in 2004.
> Two-time President's Club Winner; exceeded net sales revenue goals by
186% in 2004.
> Achieved 2004 Sales Leader award as one of two recipients among 18
peers in the Marietta Office.
> Drive business among new and existing clients by delivering attentive
customer service to meeting changing advertising needs and maintaining
a strong track record of ad accuracy.
> Consistently ranked in Top 10 among 40 telephone sales representatives
covering North Georgia region, resulting in promotion to Account
Executive charged with managing a high-volume Atlanta territory.
MASSACHUSETTS MUTUAL LIFE INSURANCE CO./FINANCIAL CONCEPTS-Charleston, SC,
1982-1997
Sales Agent
Promoted sales of insurance and investment products, specializing in
qualified retirement plan administration, reporting directly to the
Principal/Certified Financial Planner. Performed cold call prospecting and
lead generation to identify new customers and develop base of accounts.
Analyzed client financial data and developed estate planning plans in
tandem with CFP. Executed either-or probate planning scenarios to minimize
estate tax liability and maximize inheritance. Utilized industry software
applications to develop spreadsheets and generate reports. Cultivated
strong industry alliances.
Key Achievements:
> Consistently met and exceeded sales goals via strategic marketing and
long-term customer relationship building.
> Reduced client estate taxes by analyzing data and implementing probate
plans with Certified Financial Planner.
EDUCATION & PROFESSIONAL DEVELOPMENT
Bachelor of Arts in Business Administration - FRANCIS MARION UNIVERSITY,
Florence, SC
BellSouth Sponsored Sales Training
New Business Training ? Cross Selling/Up Selling ? Mainstream Selling ?
Competitive Sales Techniques
Technical proficiency: Microsoft Windows ? Word ? Excel ? PowerPoint ?
WordPerfect ? Sales Force