Manager Sales

HAMID ETAEI, CMA, MBA

Santa Cruz, CA ***** 310-***-**** *****.*****@*****.***

CORPORATE F INANCIAL P LANNING ANALYSIS S PECIALIST

AND

A results oriented and very analytical finance professional with 8 years of experience in driving corporate financial planning

process and performance management across financial services, manufacturing, and public sectors. A proven record of innovation

and creativity to control cost and improve efficiencies for large multinational organizations. His academic background and superior

interpersonal skills, combined with hands-on real world experience make him a valuable addition to any corporate financial

planning and performance management team.

S ELECTED A CHIEVEMENTS

• Scotiabank (Canadian Banking Finance): Streamlined and automated complex planning and forecasting models and manual

processes using PeopleSoft, OBIEE, and Advanced Excel, resulting in 30% improvement in efficiencies and control.

• TD Bank (Retail Distribution Finance): Achieved 30% improvement in business results and decision making by constantly

researching the volatile market and revising the economic indicators in forecasting models.

• Sun Life Financial (Enterprise Services): Designed, developed and successfully implemented robust automated financial

models (from scratch) using Hyperion and advanced Excel functions to measure success of Enterprise Services Initiatives.

• Royal Bank (Global Functions Finance): Engineered and developed 5-year outlook plan, continuity and allocation models

for annual non-interest expense of $1.3B.

• The Ian Martin Group: Recognized by the Executive Team and other Functional Managers for innovative solutions that

streamlined processes and improved operational efficiencies and control by 30%.

• CIBC (T&O): A Member of Implementation team for Telecom Expense Management Billing System.

P ROFESSIONAL E XPERIENCE

Success Business Consulting (Privately Owned) - Financial Planning and Analysis Manager Apr’11-

Present

• Assist small, medium-sized and large businesses across diverse sectors with their financial planning, forecasting, budgeting,

and modeling needs. Scotiabank, Royal Bank, TD Bank, and The Ian Martin Group were among my clients, and their plan

sizes ranged from $100M to $2.5B.

• Provide the clients’ senior management teams with value-added financial analysis and insights that would influence their

business strategies and decisions.

• Support clients with defragmented small businesses with thorough analysis of their financial and operational strategies,

identifying opportunities to reduce costs and improve operational efficiencies.

• Develop business cases for clients including startups, and conduct feasibility analysis of their programs through analyzing the

relevant cash flow and applying financial techniques, such as NPV, discounted cash flow, IRR, and ROI.

• Build complex financial tools that monitor and graphically depict the success of the clients’ programs and initiatives.

Scotiabank (Finance Transformation Projects), Sr. Consultant, Planning & Forecasting Models Analysis Sep’12-

May’13

Reported to Director of P & F, and Director of MIS

• Assumed ownership of streamlining and automating complex planning and forecasting models and manual processes using

OBIEE and advanced MS Excel functions (e.g. Index, Indirect, Address, Match, Pivot table, V-Lookup, Sumifs, etc.) for

Canadian Banking Finance (i.e. Retail, Small Business, and Commercial).

• Analyzed existing Business Objects and Excel-based financial models and reports, reengineered them using new PeopleSoft

GL Chart of Accounts in OBIEE environment, and integrated them with OBIEE data extracts.

• Redesigned and redeveloped Profit and Loss model, including financial ratios (e.g. ROA, Operating leverage, Productivity),

Margin, Average, and Reasonability Testing models, using OBIEE Saved Customization feature and/or data extracts.

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HAMID ETAEI, CMA, MBA P AGE

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PROFESSIONAL EXPERIENCE CONTINUED …

Sun Life Financial, Senior Financial Analyst, Projects Sep’12-

May’13

Reported to SVP Enterprise Services, and Director of Business Finance

• Led comprehensive actual, budget and forecast analyses (using Hyperion Essbase-SmartView and advanced Excel functions)

with variance explanations on multiple products, channels, entities, and cost centers, and presented the results to the

Management Team.

• Built financial tools to evaluate alternative forecasting methodologies and scenarios for chargeback revenues of $260M.

• Supported business decisions through reviewing and refinement of financial and non-financial key performance indicators

(KPI) and scorecards that resulted in more effective tracking of performance.

• Assisted with annual budget/quarterly forecast process, with expense managers and product / service owners.

• Communicated with Heads of Operations in the US and Canada to gather raw productivity data, and developed executive level

reports, and analyses (using MS PowerPoint and Excel 2010) for Productivity Council and Board of Directors.

The Ian Martin Group, Consultant – P&L Analysis Process Improvement Jan’12-

Sep’12

Reported to CFO and VP Finance

• Analyzed profit and loss of business units using JD Edwards and Access, identified root causes of fluctuations in financial

results, and provided practical solutions to senior executive team to reduce these anomalies.

• Built automated financial models, using advanced Excel Functions (e.g. offset, pivot table, V-Lookup, Macro, etc.) to eliminate

inefficient manual processes of revenue and expense recognition, billing, and recording of accruals, increasing accuracy and

control by 40% and reducing operations staff’s workload by 20%.

• Collaborated with system developers to integrate financial concepts used in my models in their new Project Workforce

Management System, and assisted cross-functional managers, including project managers with their modeling, forecasting, and

analysis needs.

• Coached operations staff on financial matters including proper treatments to record and allocate revenues and expenses in

accordance with GAAP, and provided guidance in implementing financial policies and procedures.

• Collected and organized information to document and validate current business processes, recommending changes to

streamline processes, workflows, and improve overall control and efficiency.

Royal Bank of Canada, Consultant – Financial Planning and Analysis Apr’11-

Sep’11

Reported to Senior Manager, Global Functions Finance

• Engineered and developed sophisticated financial models to support 5-year strategic plan for annual non-interest expense of

$1.3B using Business Objects (INEA) and Advanced MS Excel functions.

• Developed rate and resource allocation models to compute volume and rate changes at platforms and Line of Businesses levels

increasing accuracy of cost transparency computation and reporting by 30%.

• Conducted and published to platforms detailed monthly and quarterly actual to plan/prior year variance analysis including cost

transparency reports on lowest service levels used by platforms and LOB’s.

• Computed FTE and Support Services impact of discontinued operations arising from sale of RBC Bank in the US.

Ontario Education Collaborative Marketplace, Senior Financial Analyst May’10-

Apr’11

Reported to CFO and VP Finance

• Analyzed cash flow and cost/ benefits of e-marketplace IT projects using NPV, ROI, IRR, and Payback Period methods

leading to the termination of those projects for a projected annual savings of $4 million.

• Performed cash flow and business operational trend analysis identifying profitable strategic sourcing contracts.

• Designed, developed and implemented financial models that validated institutional procurement spend data, and earned

revenue streams, increasing the internal control.

• Supported the Executive Team by evolving business cases to reflect changing assumptions and scenarios, and comprehensive

pricing analysis and detailed reports on sourcing contracts.

• Assisted with preparing and implementing operating budget, and conducted variance analyses with commentary on actual vs.

budget and business case on monthly, quarterly, and YTD basis.

• Provided Ontario Government with timely, relevant and accurate financial information and reports.

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HAMID ETAEI, CMA, MBA

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PROFESSIONAL EXPERIENCE CONTINUED …

TD Bank, Consultant - Financial Planning & Forecasting Jul’09-

Nov’09

Reported to Senior Manager, Retail Distribution Finance

• Achieved 30% improvement in business results, strategy and decision making by constantly researching the volatile market

and revising the economic indicators in the forecasting models.

• Determined impact of economic factors (GDP, CPI, MLS, Housing Starts, Unemployment, and PDI) on regional and branch

network bottom-line, including sales revenues, sales volume and product pricing.

• Worked closely with cross-functional teams to integrate goals and strategies into long-term growth and annual operating plans.

• Supported annual planning process through building, redesigning and testing financial models for $38B Sales Volume, $2.5B

Sales Revenues and $134M 3rd Party Income.

• Reviewed and rebuilt cost allocation model using activity-based costing (ABC) data and applying Activity-based Management

Concepts (ABM), resulting in better assessment of BU performance.

Canadian Imperial Bank of Commerce Apr’03-

Apr’07

- Head Office (T&O - Telecom Expense Management), Financial Analyst

Reported to Director of Revenues

• Developed and maintained financial models to allocate telecom expenses to transits across Canada, UK and the US.

• Assisted with development of annual operating budget, Capex, rolling forecasts and uploads using Hyperion.

• Reviewed vendors’ billings to ensure compliance with contractual obligations; and implemented controls to mitigate risk and

eliminate potential duplicate errors in vendors’ payments.

• Acted as liaison with vendors’ representatives to resolve issues, resulting in recoveries or necessary payment adjustments.

• Assisted in identifying, exploring, and implementing automated solutions to streamline processes, reporting requirements and

analysis.

• Participated in implementation and transition to a Telecom Expense Management (TEM) Billing System.

- Card Products Division Finance, Accounts Analyst (Apr’03-Nov’04)

Reported to Sr. Manager Operations Finance

• Accomplished expert reconciliation and resolution of outstanding items within 60% of allotted time.

• Reclassified wrong entries, instituted corrective actions to correct mistakes and prevent recurring problems.

• Fulfilled investigations, reconciliation and reporting on GL:M and ABGL suspense accounts.

E DUCATION & P ROFESSIONAL D EVELOPMENT

Certified Management Accountant (CMA - United States) Mar

2011

- Graduated 95th percentile on exam parts (4 Parts).

Master of Business Administration (MBA), York University, Schulich School of Business Jan’07-

Oct’08

- Specialized in Corporate Finance, Management Accounting and International Business.

- Schulich School of Business (York University) is ranked as # 1 Business School in Canada.

Bachelor of Arts in Accounting, University of Isfahan Jan’94-

Jan’98

T ECHNOLOGY L ITERACY

Oracle Business Intelligence Enterprise Edition (OBIEE - Release 11.1.1.7), Oracle Financial, PeopleSoft GL,

Hyperion (Planning, Financial Management, Essbase - SmartView, Release 11.1.2.2.0), SAP,

Business Objects (INEA), Cognos, JD Edwards, ACCPAC, Crystal Reporting, AS400,

MS Office 2010 (Advanced Excel, PowerPoint, Word), Access, SQL,

Lotus Notes, Macro, and knowledge of VBA

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