Sales Marketing
Resume:
Thomas R. Hollar
Mount Laurel, NJ
*********@*****.***
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Field Sales Manager and Parts and Service Marketing Professional
OEM Parts and Accessory Field Management * Service Retention System Sales *
Direct Marketing * Wholesale Parts Marketing* Service Business Development
Parts and Service Marketing * Leadership * Results Focus Communicator
Well rounded tactical and passionate self starter who is driven to achieve
excellence and results. Exceptional team building and relationship manager
focusing on the delivery of products to OEM dealers that increase their
efficiency and profitability. Recognized for achieving sales results;
employing consultative selling techniques and ability to implement
strategies and tactics to enhance dealership profitability through parts
and service marketing.
Accomplishments
GS MARKETING MOUNT LAUREL, NJ 1998 - 2012
Director of Sales: Regional Sales Director
Responsible for the sale of direct marketing, CRM and promotional products
to OEM regional offices and national headquarters.
. Trained Toyota District Sales Managers on recent enhancements to
proprietary internet software that segments dealer databases for use
in direct marketing projects.
. Built and maintained relationships at all levels of distribution: OEM,
Region, Zone, Dealer.
. Ensured maximum exposure of products through presentations to Regions,
Dealers, and Dealer Groups.
. Achieved multi-million dollar sales objectives every year employed by
GS Marketing.
. Supervised the activities, monitored and delivered evaluation of
three direct report Regional Sales Managers
. Monitored and evaluated competitive products and provided strategic
feedback to headquarters
. Achieved highest level of company sales
DAEWOO MOTOR AMERICA COMPTON, CA 1997 - 1998
Senior Manager - Marketing Communications
Key Executive responsible for the interpretation and implementation of a
unique product launch into the US Market.
. Managed professional team of six marketers
. Managed tactical launch of new automotive products into US Market
. Developed and conducted orientation program for students traveling to
Korea for training
. Directed the training effort to allow stores to open in shortened time
frames, responsible for all dealership collateral materials and
controlled the advertising efforts for product launch.
DAEWOO MOTOR USA ARLINGTON HEIGHT, IL 1997 - 1998
Marketing Communication Manager
. Management team member charged with devising and implementing key
marketing strategies with emphasis on building and enhancing the
entire sales and service cycle.
. Developed unique store training that fully recognized the customer in
the process. Coordinated the creation of the "Daewoo Way" customer
handling process and negotiated vendor contracts for the auto shows.
METRIX/ The Parts Warehouse S. PLAINFIELD, NJ 1995 -
1997
Director of Marketing
Primary responsibility was to create and implement marketing strategies for
this $100+ million automotive parts and accessories importer.
. Created first company marketing plan
. Developed and implemented sales incentive programs to independent
service repair shops
. Created and administered unique direct mail program that tied customer
to Metrix; Cultivated relationships and managed large co-op programs
with Tier 1 suppliers
. Initiated, wrote and produced quarterly newsletter to all customers
. Maintained a complicated pricing structure
. Managed all European and Asian Automotive Replacement Parts lines
. Supervised three product managers
THOMAS MARKETING GROUP MT. LAUREL NJ 1987 - 1995
Owner, Advertising Agency
Owned and managed advertising agency specializing in automotive TV, radio
and direct mail.
. Created Tier 2 advertising strategies and tactics for regional
automotive advertising groups
. Managed $4MM advertising budget
. Produced over 200 radio spots, 20 TV spots and created unified image
for dealer groups.
. Moved sales from 450 units per month to almost 800 per month in
competitive marketplace.
. Produced training videos and business management seminars for dealer
parts and service managers.
SUBARU OF AMERICA CHERRY HILL, NJ 1984 - 1987
Parts and Accessories Marketing Manager/Field Operations Manager
Controlled the tactical implementation of the national parts marketing plan
through the direction and motivation of (8) field sales managers.
. Exceeded all sales budgets, introduced two new product lines to the
dealer/distributor group and implemented and managed a direct mail
plan that increased dealer utilization over 200%.
. Created Marketing Strategy and Tactical Operation plan to achieve
sales budgets.
. Created and maintained national direct mail program.
Education
RUTGERS UNIVERSITY NEWARK, NJ
Graduated Cum Laude, Bachelor of Science degree in Accounting
AFFILIATIONS
Philadelphia Direct Marketing Association - Member 2001 - 2008
Direct Marketing Association - Member 1999 - 2009
Houston DMA - Member 1999 - 2001
American Marketing Association - Member 1994 - 1996
American Society for Training and Development 1981 -
1985
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