Marketing Product Development

Marc A. Bandola

609-***-**** ****.*******@*****.*** New York, NY

Experienced in digital marketing, product marketing, website design, marketing plan development, business development

Specialize in product and brand management; adept at creating effective social media marketing strategies

Computer proficiency: Adobe Photoshop, Final Cut Pro, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Microsoft

Publisher, Adobe InDesign, Salesforce

Able to develop strong business connections with people from all over the world and across the executive level

EMPLOYMENT

Colangelo & Partners Public Relations May 2014- Current

Marketing Analyst/ Communications Strategy

• Assist international clients with marketing strategies for entry into the United States; responsibilities include website design assistance,

proposal development, market research, and event planning and coordination of a multi-city campaign for international clients

Two Roads Software, New York City June 2013- Feb. 2014

Marketing Analyst/Product Specialist

• Worked directly with CEO regarding all marketing avenues: developed annual marketing plan, conducted extensive research on internal

marketing as well as a full competitive marketing analysis

• Influenced product development, marketing, and social media processes while consulting with various teams to develop marketing, advertising,

and communication plans. Built consumer marketing plans and strategies as well as B2B strategies

• Analyzed marketing data to build solid product development and marketing strategies within consumer realm.

• Led cross-functional team research for consumer and partner channels and helped develop analysis for high priority products (Full product

lifecycle)

• Managed and put out a long-term strategy program for future financial market trends (PPC and SEO techniques) while utilizing Google

Analytics and social media aspects for Two Roads Software, a financial compliance company.

Flod Florence, Italy April 2013-June 2013

Creative Digital Marketing Coordinator

• Provided assistance with international company’s marketing efforts in Florence, Italy

• Managed all Social Media efforts to raise global brand awareness of BP Studio brand, a large women’s fashion company

• Managed all social media, PPC and CPC strategies while working for high end global Italian company

• Created and proposed business development strategies to extremely complex global clients with strong demands

Self Employed Florence, Italy- NYC

Marketing Strategist Nov. 2012-Current

• Assist small to medium enterprises with website design, product management, brand management, and marketing strategy throughout target

markets. Currently helping to market exchange program business between Florence, Italy and NYC, United States

• Also working with a consulting firm based in Florence, Italy, on its website and international presence

• Write marketing and product development plans for various companies including analyzing and interpreting data for various small businesses.

Also dealing with program management and the full product lifecycle as a whole

Harvey Nash USA, Wayne, NJ Jan. 2011- Sept. 2012

Business Development Manager

• Responsible for locating, sourcing, and interviewing candidates in the Information Technology space while matching them with career

opportunities for our multitude of clients

• Facilitated all aspects of the HR process (interview screening / candidate management / client feedback)

EDUCATION

European School of Economics 2013

Masters of Marketing, Florence, Italy

Widener University 2010

Bachelor of Science in Business Administration

Major: Management with a concentration in Marketing – Chester, PA

HIGHLIGHTS

• Sufficient in Italian; Young Entrepreneurship Program

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