Sales Marketing Manager

Michelle Ingram

*** ******** ****** **** *********, NY, 11731 Phone: (631) 368 - 0806 Cell: 631-***-**** E-Mail:

************@*****.***

Experience

North Shore – LIJ Health System, Communications Specialist 2013 – Present

• Collaborates with the AEHR operations team and subject matter experts to develop and maintain content such as policies and

guidelines for operations, announcements, training sessions, as well as educations materials

• Coordinate communication materials to various stakeholders and key groups as appropriate to ensure timely messaging of relevant

information, for example system upgrades and new initiatives

• Maintains inventory of all communications to ensure appropriate audit trail

• Plans, writes, and edits content for newsletters, emails, and websites

• Organizes and polls focus groups for feedback to improve and expand communication efforts

• Organize and plan monthly Super User meetings and content

Chyron Corporation, Marketing Manager 2006 - 2013

Directed the design and implementation of our corporate website that increased viewer traffic

by 226%. This was accomplished by sales feedback loops

Initiated and developed the company’s social media sites through daily blogs, twitter, Facebook fan pages, YouTube, etc.

Created targeted emails to specific clients to promote company’s brand, products, successes and upcoming events. Emails generated

an average of 18% open rates

Led cross-functional teams that redesigned tradeshow booths as well as help drive traffic to the booth. Leads from the shows

increased by 51%

Established internal and external newsletters on recent customer wins, spotlights on regions of the world, upcoming shows, etc.

Work closely with product management team to create launch plans for new products or latest software versions including from user

group meetings, emails, etc.

Liaison with public relations firms on all company press releases, featured articles and case studies

Created yearly marketing campaigns for the company. Worked with a cross functional team on the design of the theme and printed

collateral

• Created and managed our Global trade show schedule for the year. Handled logistics, floor space, booth design, accommodations

and show services

Chyron Corporation, Sales & Marketing Coordinator 2003 - 2006

Worked with a cross functional team to establish a procedure for shipping orders oversees after being certified in Export License

Classifications

Helped maintain company’s client Helpdesk and eliminate redundancies

Assisted in trade show preparation

Created and updated company press clippings each month from industry publications and websites

Prepared sales proposals

Worked with customer support team to coordinate freelancer training in three cities in the US for major client

Administrative functions

Education

New York Institute of Technology – Old Westbury, NY 2005 - 2007

Master’s in Business Administration in Marketing

State University of New York, College at Fredonia – Fredonia, NY 1999 - 2003

Bachelor of Arts in Special Studies in Music Business

Skills

Word PowerPoint Excel

Publisher Outlook Lotus Notes

Salesforce.com Sitecore HTML

Joomla Hootsuite SharePoint

Keynote

2

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