Digital Strategy and Marketing Professional
Resume:
R AY MANNA
Morristown, NJ 07960
*********@*****.***
ACCOMPLISHED SENIOR DIGITAL STRATEGY & MARKETING LEADER
Passionate • Driven to Exceed Expectations • Effective Communicator • Revenue Generator
Strategic, collaborative and creative digital marketing leader with legacy of new business acquisitions within healthcare
o
and business-to-business categories
Successful at developing and executing insight-driven digital, mobile, sales and social programs for clients such as
o
ABBVIE, IMS INSTITUTE, JANSSEN, GILEAD, PROCTER & GAMBLE, BAYER CARDIO, BRISTOL-MYERS SQUIBB,
MOTOROLA, CIGNA and BRITISH TELECOM
Effective at using digital and social marketing to increase awareness, engage stakeholders, build brands, educate
o
physicians and acquire leads through unique digital and social media multi-media content, key messages and research,
value propositions, search-engine marketing programs and advertising
P ROFESSIONAL EXPERIENCE
S enior Vice President, North America
DJM Digital/Creston Health Group New York, NY 1/13 to present
Developed digital and social offering and new business acquisition for $4M digital healthcare agency
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Generated over $500,000 in new business (in 6 months) via strategy presentations and new business presentations
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Develop digital and social strategies for new business development, new projects and campaigns
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Developed and implemented marketing and sales effort for launch of US agency
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S enior Vice President, Director of Digital & Social Media Marketing
TogoRun/Fleishman Hillard New York, NY 8/11 to 12/12
Developed digital offering and new accounts for $11M healthcare public relations agency
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Led growth of digital and social media program and business development, measurement strategy and thought
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leadership across entire agency – increasing digital billing hours by 20% in less than one year
L ead Digital & Social Media Marketing Strategist
Publicis Life Brands New York, NY 8/10 to 8/11
Driving force in expansion of digital offering for leading healthcare advertising and marketing agency
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Led the growth of all digital strategy, CLM/CRM development, analytics, new business efforts and thought leadership
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across nearly all agency business
D igital & Social Media Market ing Independent Consultant
AKQA, Nurun, DeVito/Verdi New York, NY 6/09 to 7/10
Developed digital strategy for MOTOROLA that outlines a unique plan for delivering the promise of the new brand to
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web and mobile customers while integrating new products and solutions
Created brand-aligned web and retention strategy for DUANE READE stores
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D irector of Digital & Social Media Marketing
Doremus New York, NY 5/08 to 5/09
Developed social campaign for CIGNA, designed to increase consumer trust and brand equity through implementation
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of executive blog and Twitter posts, SEO, lightweight apps and website redesign
Launched first social network destination for executive assistants, WeRunTheCompany.com
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L ead Digital & Soci al Media Marketing Stra tegist
LBi New York, NY 5/07 to 5/08
Developed suite of strategies for BRITISH TELECOM focused on increasing social media features, search engine
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optimization and multi-country localization, increasing customer visitation and customer leads by over 100% within first
year
Re-engineered digital subscription model, advertising strategies and user experience for NEW ENGLAND JOURNAL
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OF MEDICINE that have improved brand perception and digital subscriptions
D irector of Digital and Social Media Marketing
CMP Media LLC New York, NY 5/04 to 3/07
Revitalized and increased digital advertising and lead generation business through strategic development of marketing
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and distribution strategies
Organized and directed first search engine marketing initiative comprising discovery and analysis, organizational
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training and audience harvesting strategy by leveraging 6,000 Google keywords
Re-packaged leading CMP Web properties and developed first online universal registration and single sign-on system
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producing over 10,000 leads (in year one)
Increased TechWeb visitation by more than 550,000, doing the same for InformationWeek visitation (from 8.4MM
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visitors to 9.8MM while retaining 10%+ of visitors)
D irector of Digital Marketing & Audience Engagement
CFO.com, Economist Group New York, NY 12/00 to 4/04
Planned and executed audience and brand-building strategy and programs comprised of email subscription, search
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engine optimization, direct mail, contests and CFO community building, increasing brand awareness in unaided and
aided brand research
Results included page view and visitation increases on CFO.com of more than 30% while adding 100,000 new email
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subscribers and 300,000 new subscriptions
Successfully launched marketing plan to introduce new webcast products, erecting new registration web touch-point
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for email and direct mail CRM to drive sales of $1,500,000 per annum
V ice - President, Management Supervisor
Lowe Lintas Interactive New York, NY 3/97 to 11/00
Developed highly-successful contests and promotions for UPS Document Exchange targeting c-suite executives that
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captured 20,000+ executive email addresses in less than one month
Provided consulting on digital courier landscape that set stage for reposition UPS services
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Led integration effort resulting in uniform UPS messages and creative across all media and channels
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E DUCATION
M BA Marketing (2006)
o Zicklin School of Business, City University of New York, Baruch College
o New York, NY
B FA Communications (cum laude)
o New York Institute of Technology
o New York, NY
A AS C ommunications
o Alfred State SUNY College of Technology
o New York, NY
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