Marketing and Communications Specialist

Asheesh Pandia

*** ************* **** ******** *** 1H7 ON ? 647-***-**** ?

*******.******@*****.***

Strategic Communications, Marketing, Public and Media Relations

Professional

Accomplished Strategic Brand Communications and Media Relations

Professional offering extensive experience to mission-driven global

organizations. An Ardent and Professional Writer with proven ability to

conceive, develop and successfully implement Global Corporate Social

Responsibility and Public Relations programs that aligns business goals

with sustainability. An expert in identifying organizational brand and

directing all aspects of branding initiatives. Proficient in developing

global integrated campaigns that incorporate marketing / brand

communications, digital and social media, Analyst / Media and Investors

Relations, event management and other new media / channels.

Core Competencies

Integrated Communication Strategist

Program / Project / Agency Management

Industry Analyst & Media Spokesperson

SEO / SM and New-age Content Creation

Technical / Creative Copywriting

Public, Media and Analyst Relations

Global Campaign Development

Corporate Affairs and Global Events

Corporate Social Responsibility

Annual Budgeting / Lead Generation

Professional Experience

NATURAL STONES INDUSTRY Canada & India 2013

New-age Marketing and Communications Consultant for some of the largest

Quarry Owners, Importer, Exporter, Wholesaler & Distributor of Exotic

Granite, Marble, Limestone and Sandstone in Canada and India.

Marketing and Communications Consultant - Worked with the top management

and helped them upgrade the existing Sales Channel working from grass-root

level in GTA. Achieved an average of 150% revenue and lead generation

targets in a highly competitive Sales and Marketing environment with Client

Engagement Campaigns.

TYCO INTERNATIONAL Toronto, ON 2012

Global Engineering and Manufacturing organization with over 100,000

employees in more than 60 countries

Global Brand Manager & EMEA Program Manager - Based out of Canadian HQ of

Tyco International and plays dual roles of Global Brand Manager for Tyco's

most critical brand and Marketing & Communications Program Manager for all

Intrusion brands across Europe, Middle-East and Africa.

o Positioned the organization in some of the biggest Global Corporate

Events establishing the new brand

o Conceptualized and enabled public launch of two important product lines

across NA and EMEA markets

o Built strong relationships with Media/Analysts resulting in ample

publishing opportunities for top management

o Re-aligned CSR and corporate communications structure in-sync with

organizational vision and sustainability

SIEMENS ENTERPRISE COMMUNICATIONS Mumbai, India 2009 - 2011

German Multinational Organization since 1847 - World leader in Unified

Enterprise Communication Technologies

Manager, Marketing Communications - Chief position in Asia Pacific Head

Quarter of the Global Organization responsible to drive entire

communication for APAC countries. Recognized globally for extraordinary CSR

and PR initiatives. Reported to the Managing Director, India and dotted

line reporting to the Vice President EMEAPAC Corporate & Marketing

Communications, Belgium. Mainly responsible for strategic positioning of

the organization in coordination with Siemens Global Brand Management team,

Germany and Marketing & Communications teams across EMEAPAC. Drove

Corporate Communication & Public Relations with PR/MR teams across the

globe.

o Generated major publicity and won positive coverage for our corporate

citizenship and employee engagement programs. Continues to get editorial

requests from top publications across industries

o Proactively contributed to communication, global event and brand

management initiatives for other verticals including Healthcare, Building

Technologies, Information Systems and Industrial Automation & Drive

o Successfully positioned the company as the "Leader" in Gartner's Magic

Quadrant, 2011 (Gartner's Magic Quadrant being the most sought-after

industrial success and thought leadership benchmark)

o Published extensively on ICT: Hosted Solutions, IaaS, Unified

Communications, Collaboration, IP Telephony, Telepresence, Mobility

Solutions, SaaS, UCaaS, Private Cloud, Cloud Engineering, Predictive

Analytics, Networking, Virtualization and Augmenting Technology / Virtual

Reality

HANSA CEQUITY [RK SAWMY BBDO] Mumbai, India

2008 - 2009

#1 Indo-Canadian Advertising, PR and Market Research / Web and Data

Analytics Agency

Senior Copy Writer - Creative Director level position with the most

reputable agency with varied clientele

Efficiently led and administered creative copy and design projects for IT,

Retail, Banking and CPG clientele for their ongoing marketing and

merchandising programs. Initiated Web Analytics, SEO / SMO and Digital

Marketing.

o Leveraged web 2.0 and analytics talent thereby expanding consultation

business for online presence by 300%

o Commended for sustainability and brand building events, webcasts and

other result-driven CSR activities

o Maximized ROI by building and driving partnerships with some of the best

Outsourcing companies

SIS [BOTANOSYS GROUP] Rajasthan, India 2003 - 2008

Market research and consultation firm with CPG / FMCG, Outsourcing and

other clientele with varied interests

Manager, Communications - Responsible to drive key brand management

campaigns that involved corporate communications, PR and CSR activities for

outsourcing, government and public sector organizations.

o Served as catalyst and collaborator at middle level, working closely with

senior management & channels

o Identified and kept clients' employees and management abreast of changing

stakeholder perceptions of company's impacts and responsibilities in the

workplace, industry, environment and the community

o Represented & communicated sustainability efforts, challenges, strengths

and accomplishments externally

Education

Credentials Evaluated by World Education Services (WES)

RYERSON UNIVERSITY, Toronto ON, Canada

Certificate in Corporate Communications and Public Relations Reputation

Management

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION, India

Diploma in Business Management Specialization in Communications

Management

INDIAN INSTITUTE OF COMMERCE AND TRADE, India

Master of Business Administration Dual Specialization in Retail and

Operations

MAHARISHI DAYANAND UNIVERSITY, India

Master of Arts English, Paper on Business and Multi-cultural

Communications

MAHARISHI DAYANAND UNIVERSITY, India

Bachelor of Commerce Award-winning Paper on Brand and Communications

Management

A proactive member of groups such as CAMP (Canadian Advertising and

Marketing Professionals), MMSC (Multi-Cultural Marketing Society of

Canada), CPAC (Chinese Professionals Association of Canada), PWAC

(Professional Writers Association of Canada), Toastmasters International

and STC (Society for Technical Communications)

Linkedin Profile and Samples of Published Work[pic]

Career highlights

< Researcher, community-builder and a media-person expert in using both new

and traditional media

< Led and contributed to the reorganization of new marketing and

communications channels

< 8 years managing agencies and vendors - formal brand / communications

management training

< Recipient of several Awards of Excellence in CSR, PR and corporate social

media channel integration

< Impressive record of working with Top Management and getting immense

press coverage with over 150 exclusive interviews in tier-I industry

publications.

<

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