Tarnia Prater
San Diego, CA. 619-***-****
*************@*****.***
Summary
Call Center Sales Manager with extensive experience in sales leadership.
Proven track record of developing strong teams that meet and exceed
ambitious quotas and company key metrics through talent development,
coaching and training, performance management, and clear objective and goal
setting.
Professional Experience
Jenny Craig, Carlsbad, CA 2000 - 2014
Sales Market Director/Supervisor 2013 - 2014
Responsible for the business activity, strategic direction and
profitability of the sales team including staffing, training and achieving
company revenue and profitability expectations.
. Developed a client centric, skill based sales team that increased
unique new sales conversion by 6.5% Y/Y and increased percentage of
premium memberships by 2.6%.
. Set aggressive daily, weekly, monthly revenue and conversion goals to
meet company quotas using a variety of reporting systems including
reports for profit and phone reports.
. Developed and increased employee skill level through facilitation of
monthly leadership meetings, sales and consulting team staff
meetings, including training on motivational interviewing techniques,
one on one coaching, and the writing and delivery of Performance
Evaluations (PE's), resulting in increased sales and client
retention.
. Increased team productivity by identifying areas of opportunity to
capitalize on available time with outbound calling and established
clear expectations.
. Provided effective coaching to improve outbound sales techniques which
resulted in an increase of outbound calls and revenue.
. Improved staffing level and effectiveness of new hire process
resulting in increased retention of employee's hired and an increase
in answer rates of 6.2% Y/Y.
. Led teams through system, product and marketing changes by effectively
training agents on new initiatives and systems resulting in
maintaining productivity, sales goals and service level to clients.
. Worked across channels with strategic partners in Marketing, Training,
Creative Services, and Information Systems, in order to deliver an
excellent client experience.
Area Sales Marketing Director 2011 - 2013
Assisted the Sales Manager with the business activity and revenue goals
through directing daily activities of the sales team.
. Supervised and oversaw a sales team of 15 direct reports that achieved
sales goals through providing excellent service to clients.
. Provided ongoing development, coaching, monitoring, and timely
feedback resulting in increased skill level and a team that was 6 %
above the floor average in productivity per hour for the year.
. Trained, coached and supported onboarding of New Hire classes
including transition to sales floor.
. Delivered PE's and conducted focus meetings that were results and PE's
that recognized success and areas of opportunities resulting in an
increase in skill set and achievement of individual agent quotas.
Floor Supervisor/Coach, Carlsbad and Brighton UK 2009 - 2010
Responsible for leading a sales and consulting team for the launch of Jenny
Craig UK.
. Successfully led a Carlsbad based overnight sales and consulting team
during the test launch of Jenny Craig UK.
. Generated sales revenue through inbound and outbound calls and modeled
sales script, price quote and overcoming objections for the sales
team.
. Generated daily and weekly state of the business reports for
management.
. Relocated to Brighton UK for the live launch and trained and developed
a team of new recruits to deliver the program in a professional manner
with a high level of program knowledge.
. Supported UK team with performance by, monitoring and feedback,
coaching, use of systems, staff meetings and assisting in hiring and
staffing.
. Awarded Nestle Framework Four Leadership Award for contribution to the
launch of Jenny Craig UK.
Program Director 2000 - 2009
Responsible for sales, client support in a fast paced sales environment.
. Top sales agent successfully enrolling clients utilizing motivational
interviewing and product knowledge - consistently recognized through
All Star Status for deposit, productivity and conversion.
. Chosen for special assignment to oversee the web lead and out bound
appointment business including distribution of leads and reporting of
results to management.
Education
BA History, UCSD - San Diego, CA
Paralegal Certificate, USD - San Diego, CA