Marketing Analyst

Stu Richards

Woodland Hills, CA - **.*****.****@*****.*** - 818-***-****

A motivated worker with a passion for people, digital media and new technologies

Education

Master of Commerce (Marketing) Bachelor of Music Studies (Tech) Computing/Arts Major

University of Adelaide University of Adelaide University of California San Diego

2013-2014 2009-2011 2010-2011

Relevant Experience

Adelaide, AUS

Online Marketing Strategist

2014 (7 Months)

Honeyweb Online Marketing Solutions

- Created an automated website analytics platform for over 50 clients, enabling them to gain further insight into their online marketing

ROI

- Adapted and optimized clients' online marketing strategy in order to increase conversion rates, strengthen sales funnels and expand

brand awareness

Adelaide, AUS

Social Media Assistant

2013/14 (6 Months)

Leconfield Wines

- Developed and implemented social media strategies through Hootsuite for Leconfield, Richard Hamilton and SYN wines

- Assisted in the organization and execution of large events (e.g. dinners, concerts and festivals) within regional South Australia

San Diego, USA

Marketing Assistant

2011 (8 Months)

San Diego Music Foundation

- Arranged artist and sponsor bookings for three of San Diego's biggest music events (San Diego Music Thing, San Diego Music

Awards, and the North Park Festival of Beers)

- Facilitated the expansion of the Taylor Guitars for Schools program within the San Diego education community

Relevant Skills

Communications

- Strong ability to develop and deliver sales pitches to potential clients

- Proficient in lead and client nurturing tactics

- Thorough understanding of copy writing for websites, emails and other forms of direct marketing

- Deep comprehension of the use and importance of CRM systems (most familiar with Salesforce)

Analytics

- Extensive use of Excel for budgeting and performance analysis with Lookup functions, PivotTables and Charts and some experience in

macros and VBA

- Developed knowledge of Google Analytics for website performance, goal conversion optimization and social media analysis

- Basic understanding of SQL and SOQL for database management

- Ability to make marketing recommendations from regression analysis through SPSS

Social Media

- Fluent with business content creation for Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn, SnapChat, Vine and Reddit

- Proven track record with being able to increase engagement and reach by developing and implementing cross platform social media

strategies through Hootsuite

- Familiarity with multiple social media analytics tools including Simply Measured, Hootsuite reporting and Excel

Design

- Well versed in using Photoshop to create promotional material for events, products and online content

- Ability to produce packaged audio, video and photographic content using a combination of Ableton Live, Final Cut and Photoshop

- Basic understanding of web design in WordPress including sufficient ability to read and edit HTML/CSS

References

Marjy Taylor Kate Mooney

Director Marketing Director

San Diego Music Foundation Leconfield Wines

*****.******@*****.*** *****@***************.***.**

619-***-**** +61 8 8323 8830

Find me on LinkedIn for more details by scanning the QR Code or visiting bit.ly/LIresume

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