Marketing Management
Resume:
Francie Trout
Springfield, PA 19064
*******.*****@*****.***
A marketing media and public relations professional with a deep knowledge
of emerging digital technology, social media, innovative ad platforms,
competitive sites and mobile applications as well as having a strong
digital experience, and working with major brands.
Education Drexel University
MBA (Marketing), LeBow College of Business
MS, Television and New Media (Social and Digital) Management
BS, Communications/Broadcast Media
Social Media Skills Facebook, Twitter, LinkedIn, Google+, Tumblr,
Pinterest, Foursquare, Instagram, Vine, YouTube,
Snapchat, GetGlued, Google Analytics, Google Adwords,
Facebook Insights, Radian6, Hoot Suite, SEO and SEM
Digital Skills Pro Tools, Media Edit, Audacity, Avid, Final Cut Pro,
Photoshop, InDesign, Adobe Creative Suite,
Blogging/Podcasting - Wordpress/Blogger, HTML, XML, CSS,
MS Word - Excel -Powerpoint
Experience Publish/schedule content while maintaining a consistent
presence across all digital channels
Create, write and post regular updates social media spaces using
Facebook, LinkedIn, Google+, Instagram, Pinterest and
other emerging platforms
Responsible for new media asset management
Expedites the creation, content, schedule, approval and deployment of
marketing e-mails
Oversees content management systems, including content creation and
review, and assists in developing a content management
strategy
Draft press materials: press releases, fact sheets, media alerts and
long form articles
Interface with client to gather content and ensuring
cohesive posts for business initiatives
Participate/monitor in real-time social media
conversations as well as questions and feedback,
escalate, and respond accordingly
Promote and publicize customers' branding events and
accomplishments
Ability to supervise a team of communication professionals
Shoot video, still photos, and created original image based content
Conceived, pitched, researched and assisted in production of critical
ideas behind brand
Involved with the innovated advertising process of the creation of
commercial and promotional radio spots, from copywriting,
continuity, traffic to the studio production of ads
Companies PR, Social, Digital and Content Manager -
Francie Trout Media Associates; Springfield, PA
2006-Present
Advance Video Production Adjunct
Instructor - Neumann University; Aston, PA
2008-2009
Producer - CBS 3; Philadelphia, PA
2006-2007
Producer - WWDB-AM Beasley Broadcasting;
Philadelphia, PA
2005-2006
Events Marketing and Promotions Producer
- Greater Media Radio; Philadelphia, PA
2003-2005
News Reporter, Writer, Announcer, Air
Talent - Clear Channel; Allentown, PA
1997-2003
News Anchor, Writer, Traffic Announcer,
Editor - CBS/Westwood One; Philadelphia, PA
1997-2000
Accomplishments
Utilized You Tube to promote a college within a university
with "Alumni Stories" creating a "buzz" for prospect
undergraduate and graduate candidates highlighting various
majors
Made use of My Space as well as Facebook to publicize
events presented by the college
Trained college marketers on how to use various social
media outlets and SEO
Created a social media plan for a not-internet literate
health coach and taught him how to increase is business by
using blogging, Facebook, Twitter and using analytics to
measure success
Shaped projects with Bing, Arch Metrics. Retail Integrity
Merchandising Solutions, Easy Shift and Field Agent
Worked with various entertainment management companies and
the marketing of clients' talent (music, actor, actress,
sports player, comedian) in radio/television/social media
and digital promotions
Wrote feature articles for summer version of Cape May
Herald News Papers
Signed WZXL Atlantic City on the air - was their first
Promotions/Events Marketing Director as well as copywriter
of many on-air spots and air talent for the station
Production and/or On-Air-Talent at WYSP, WKDU, WAEB-FM,
WMGM
Recipient of Two Associate Press News Broadcasting Award
for Radio Writing and Broadcasting
Participated in Widener University's Business Informatics
Program and the Senior Class Writing Business Plans with my
company having a Business Plan create by these talented
students
Contact this candidate