General Manager Sales (w)

RAJESH MENON

Mobile: +919*********

Email: ***************@*****.**.**/ **************@*****.***

PROFESSIONAL SYNOPSIS

24+ years Experienced & Accomplished Sales Professional. Specialist in Sales, Distribution,

Business Development & Strategic Alliances, Business Process Optimization which includes

maintaining, evaluating and improving relationship with existing dealer networks, key accounts

and creating new channels of distribution for achieveing aggressive targets through best practices

at all levels of work. Executive leadership of Stakeholder Management for existing and New

initiatives.

PROFICIENCY & SKILLS FORTE

Strategic Planning Key Accounts Management Sales/ Business Development

Network Management Cost/ Budget Management Client/ Stakeholder Management

New Initiatives Strategic Alliances General Administration

Training & Development Market Research Executive Leadership

Critical Thinker Adept negotiator Delivery of pre set commitments

Planning & Implementation Organization goals achievement Motivated Team Engagement

Time Management Coordination & Decision Making Relationship Management

CAREER HIGHLIGHTS

General Manager Sales_ West India Today Group

Feb 03 till date

Progression Channel

April 07-May 14 General Manager Sales – West (Mag & Books & Stationery)

April 06-March 07 Dy.General Manager Sales – West (Music & Mag)

Feb 03- March 06 Branch Manager-West (Music Today)

Demonstrated expertise in development and implementation of business strategies, budgeting,

collections, handling diverse range of markets, working cultures and customer preferences in various

regions.

Sales Leader for the Western Region and is responsible for strategic planning and implementation for

circulation and sales of 40+magazines, Children books and stationery like notebooks and Diaries.

Worked closely with the Brand Management team to achieve and deliver aggressive targets for the

circulation sales, and to ensure High Visibility of the Brand to the advertisers and consumers.

Networked with external publishers and got them on board for their brand distribution plans by using

India Today network, with a minimum guarantee business terms for India Today.

Responsible for the diaries business, and ensured that there are no unsold copies for the region. Achieved

target of 1 crore per year.

Rolled out notebook business across the region with an aggressive target of 2 cr business for the year

Ensured that there is reduction of returns on Magazine Purchase Orders, to acceptable levels as per the

targets.

Effective Large Team management, training, motivation and development of 55 people inclusive of 4

Sales Managers,12 Area Sales Managers & 5 Executives, 2 MIS Executives,2 Logistic managers & 30

support staff.

Strategising and Planning for new launches across the regions.

o Effectively launched new magazines like Men’s Health, Women’s Health, Vogue, GQ,Atlier,

Finapolis, Business For All, Prevention, Spice, HBR, Money Today, Design Today, CNT etc.

o Effectively handled launch and distribution of YOYO children books, of 3 D cards (MBM

System Germany) across the region.

o Launched Stationary products in the west region and was instrumental for all india strategy,

Responsible in managing the overall operations comprising Institutional, Traditional, Nonconventional

outlets,book stores, News stands and Key accounts of the region.

Responsible for business requirement and reconciliation of chain stores whose HQ are based from

Mumbai and ensuring collections without any writeoff during the last 6 yrs of operation

Responsible for Process Reengineering of the entire billing process for direct retail accounts and

reconciliation thereof.

Responsible for entire logistic of magazines distribution from press to distributors for magazine that are

based from Mumbai.

Managing responsibilities across a gamut of functions with demonstrated abilities in corporate

communication, image building, training, client relationships and stakeholder management.

Esteemed clientele include ICICI Bank, Unichem, Bharati Axa, Wallace pharma, BPCL.

Branch Executive Sony Music Entertainment Pvt Ltd

Apr 96-Jan 03

Key role in setting up Music Distribution in west

Was Instrumental in creating brand image in local market for the company to launch hindi movie music

albums and Marathi Devotional Product (local) under Sony Music Label.

Key role in launching music for big banners in trade and also getting the payments in time for cashflow

management.

Dealer Claim settlement and returns clearance on time helping to create positive impact in trade

Maintained positive relationship with the trade thus ensuring to get titles, due to word of mouth publicity

in local market

Successfully managed the assigned territories like Mumbai,Gujrat, Chattisgarh & MP.

Awarded MAD (Made A Difference) for setting up Gujarat as model distribution setup for music

Reported to Regional Sales Manager West

Territory Sales In Charge Marico Industries Ltd

May 90- Mar 96

Started career as a Trainee Sales Representative from Vidharbha region, and Got promoted to Sales

representative within 2 years,and then Got promoted as Terrtitory sales Incharge and transferred to

Mumbai to assume responsibility for the company’s largest market Masjid wholesale

Handled territory of entire Vidharbha and Marathwada

Was responsible for highest growth percentage in Vidharbha

Launched brands like Hair & Care and Revive which have become now big brands for Marico

ACADEMIC CREDENTIALS & AWARDS

B.Com from University of Mumbai in 1990.

Awarded MAD (Made A Difference) for setting up Gujarat as model distribution setup in Sony Music.

IT SKILLS

Well versed with MS OFFICE

PERSONAL DETAILS

Date of Birth : 25th December 1969

Address : 401, Ojas Apartment, S N Road, Mulund(w) Mumbai 400080,Maharashtra, India

Language know : English, Hindi, Malayalam, Marathi & Sindhi

Maritial Status : Married

Contact this candidate