RAHUL KANDI, MBA
** ****** ****** . *******, ** . M4X 1K1 . 647-***-**** . Email:
**********@*****.**
MARKETING MANAGER
Enthusiastic and innovative marketing professional with solid experience in
increasing sales opportunities by implementing strategic marketing
campaigns, conducting targeted market research, statistical data collection
and data analysis. Solid understanding in executing competitive
benchmarking comparisons and evaluation of marketing strategies to acquire
new clients. Prior history of success increasing website traffic and sales
opportunities utilizing SEO, Google AdWords and Google Analytics. Motivated
with well-defined systematic, analytical and problem solving abilities
coupled with excellent communication and organizational skills. Proficient
in MS Office, Marketing Platforms, CRM & CMS Systems, HTML, WordPress and
Adobe Suite.
CORE COMPETENCIES
Marketing Campaigns Marketing Strategies Marketing Research
Marketing Budgets Competitive Analysis Lead Generation
Google Analytics Google AdWords Social Media Platforms
Event Management CRM & CMS Systems Reports & Summaries
PROFESSIONAL EXPERIENCE
Marketing Manager (November 2013 - July 2014)
AdvancePro Technologies, Toronto, ON
Hired by enterprise solution provider specializing in cloud base systems,
inventory software and custom solutions.
. Managed complex marketing campaigns for internal and external
audiences utilizing various platforms.
. Promoted products through designing and executing targeted email
campaigns, resulting in new sales.
. Analyzed customer profiles and identified new target markets using
Hoovers and market research.
. Conducted market research analysis on competition including products,
pricing and advertising.
. Provided website maintenance, wrote blogs and ensured content was
optimized for the SEO purposes.
. Optimized Google AdWords campaigns increasing quality website traffic
and sales opportunities.
. Prepared marketing reports, manuals, brochures, newsletters,
whitepapers and other marketing collateral.
Key Accomplishments:
. Penetrated new potential markets and developed marketing strategies to
support lead generation for sales professionals, resulting in
increased business.
. Increased customers by utilizing Google Solutions (AdWords, Analytics
and Webmaster Tools).
Marketing Assistant (Contract) (May 2013 -
August 2013)
ASI Group, St. Catharines, ON
Hired by full service engineering and technology based company specializing
in building, repairs and operations of water and wastewater treatment
facilities and underwater infrastructure inspections.
. Developed key marketing strategies utilizing social media and email
campaigns to support business development into new markets.
. Performed targeted competitor analysis to increase client base.
. Collected, analyzed and summarized data to convey accurate marketing
and research information.
. Provided administrative support to managers and compiled business
information to generate potential leads.
Key Accomplishments:
. Conducted market research to identify target markets and key decision
makers to develop marketing collateral.
Customer Service Associate (January 2013
- May 2013)
SITEL, St. Catharines, ON
Joined business services provider specializing in global outsourcing
services.
. Responded to customer needs by providing pertinent product information
and targeted solutions.
. Consistently promoted brand awareness of product and services to
customers.
. Devised strategic sales approaches and demonstrating products by
integrating client's product line.
. Delivered excellent customer service to develop and maintain strong
client relations.
Key Accomplishments:
. Consistently achieved top 2 out of 21 customer service associates in
overall sales by cross and up-selling.
. Regularly exceeded established monthly sales quota.
Business Development Coordinator (Intern) (January 2013
- March 2013)
Rebellium, Inc., Toronto, ON
Creates digital marketing roadmaps for seamless online user experiences
across web and mobile platforms.
. Conducted market research and analyzed current social media presence
for targeted Canadian companies.
. Evaluated effectiveness of marketing, advertising, communication
programs and strategies for each company.
. Generated new business by nurturing strong rapport with external
corporate partners.
Key Accomplishments:
. Analyzed and developed new approaches for each targeted company to
increase social media effectiveness, audience reach, traffic and
subscribers by identifying potential opportunities and challenges.
Market Researcher (June 2010 -
July 2011)
Global Data, Hyderabad, India
Provides world-class research and consulting that delivers actionable
insight and industry perspective.
. Conducted product, market, data and competitor analysis for
pharmaceutical companies.
. Completed sales forecasting for pharmaceutical products in seven
countries employing statistical analysis.
. Composed healthcare products reports and summarize research findings
for various countries utilizing economic statistics and market
research practices.
. Managed market research team by demonstrating leadership to conduct
research of the highest quality.
Key Accomplishments:
. Completed Market Research training to ensure quality control of
marketing research directives.
. Earned ?Achiever Award? for completion of projects with multiple
factions within designated timeframes.
. Created company profiles and product detail descriptions to support
sales process.
. Collaborated with project managers to develop new projects to increase
revenue.
EDUCATION
Masters of Business Administration Marketing - MBA (2013)
Goodman School of Business, Brock University, St. Catharines, ON
Areas of Study: Marketing Management, Consumer Behavior, Integrated
Marketing Communications, Global Business, Applied Business Strategy,
Marketing Research, Marketing Strategy, Business Strategy, Sales Management
Bachelor of Technology Biotechnology - B.Tech (2009)
Jawaharlal Nehru Technological University(JNTU), Hyderabad, India
VOLUNTEER EXPERIENCE
Unit Manager at Bicentennial Celebration, Fort Erie, ON (2012)