Advertising, Marketting, Sales Professional
Resume:
MARK S. DUTTON
**********@****.**
***-**** ****** ****** 250-***-**** (h)
Victoria, BC V8P 0A3 250-***-**** (c)
Objective: to utilize my extensive sales, marketing and business knowledge to lead others in the pursuit of
sales, marketing and communications excellence
PROFESSIONAL PROFILE
Senior advertising and marketing consultant with valuable agency and entrepreneurial experience
Thrives on successfully overcoming significant intellectual, cerebral, spatial and business challenges
Take charge personality with the ability to confidently and capably step up to accept responsibility
Sharp mind & quick wit complemented by exceptionally strong aptitude for computer applications
Proven ability to apply critical / analytical thinking and investigative skills to identify opportunities
Inclusive and collaborative style with a demonstrated ability to easily relate and connect to others
Often known as the go-to person within the peer group, readily offering useful advice and coaching
Demonstrated ability to maximize profitability by successfully up selling / increasing account revenue
Excellent account management skills – natural ability to understand client needs, fears & expectations
Interacts at all levels of client / employer organizations, adding value, delivering ROI & creating trust
Internationally acclaimed Chess Arbiter, and well-known as an Tournament Referee and Organizer
VALUE PROPOSITION
Due to my experience and confidence (driven by my track record) I offer immediate credibility with clients and
colleagues. I will hit the ground running in order to grow top line sales while effectively managing existing
accounts. I will tap into my wealth of knowledge in order to ensure a broad business perspective with a bias
towards service excellence.
SIGNATURE STRENGTHS
Highly ethical Solutions oriented Motivational
Genuine belief in win/win Long term relationship builder Empathic
Listening skills Creative & strategic thought Self aware
CAREER SUMMARY
The Black Press – Victoria News, BC Jan 09 – May 09
ADVERTISING CONSULTANT
Sep 08- Jan 09
ACCOUNT REPRESENTATIVE
Responsible for all advertising for Victoria News Daily, for management of accounts across a wide geographic area, and for fl yer/on line sales
1999 – 2007
The Greater Toronto Chess League, ON COMMUNICATIONS DIRECTOR & WEBMASTER
1980 – 2002
Dutton Advertising, Toronto, ON MANAGING DIRECTOR
Started the agency and ultimately sold it to a larger agency, specializing in recruitment, corporate branding and advertising / marketing
1979 – 1980
J. Walter Thompson, Toronto, ON VICE PRESIDENT / BRANCH MANAGER
Recruited to start the company in its expansion to Canada
1973 – 1979
The Toronto Star, Toronto, ON CLASSIFIED ADVERTISING ACCOUNT EXECUTIVE
Key Result: Recognized for performance and rapidly promoted through the organization
Format created and copyrighted © by The Resume Hut® (1986 - 2009)
MARK S. DUTTON – CAREER EXPERIENCE IN DETAIL 2/3
The Black Press – Victoria News, BC Jan 09 – May 09
ADVERTISING CONSULTANT
Sep 08- Jan 09
ACCOUNT REPRESENTATIVE
Currently responsible for all advertising for Victoria News Daily, management of accounts across a wide geographic area, and for flyer/on line
sales
Achieve monthly revenue targets through effective account management
Manage schedule and attend frequent sales meetings to identify opportunities
Participate in advance planning of future editions / promotions
Key Results
Brought in new accounts who had not previously used print media such as Orca Air and Soho Computers
Successful in growing the business & providing exceptional satisfaction; placed on the Daily’s masthead
Ensured annual contracts for all premium advertising in order to lock in valuable, long-term revenues
Created innovative features, advertising combinations & unique, targeted, public awareness campaigns
Maintained a mutually beneficial relationship with the Publisher, respecting direct reporting relationships
1999 – 2007
The Greater Toronto Chess League, ON COMMUNICATIONS DIRECTOR & WEBMASTER
Key Results
Ran a successful chess-related business which grew into Canada’s largest chess club
Recognized in the Canadian Chess Hall of Fame as a prolific Organizer and Arbiter
Designed and maintained the website using MAC, PC hardware
1980 – 2002
Dutton Advertising, Toronto, ON MANAGING DIRECTOR
Started the agency and ultimately sold it to a larger agency, specializing in recruitment, corporate branding and advertising / marketing
Manage staff of 10 including traffic, creative, administrative, sales, photography, & copywriting
Provide media consulting in order to position ads
Responsible for day-to-day business decisions and strategic business development
Key Results
Grew agency from startup to annual sales of $2.25M in 7 years; it is now part of Access Advertising
Won awards in Creativity Magazine, Toronto Sun & Toronto Star
Captured a large market of the recruitment advertising in a very competitive environment
1979 – 1980
J. Walter Thompson, Toronto, ON VICE PRESIDENT / BRANCH MANAGER
Recruited to start the company in its expansion to Canada
Procure new accounts; acquire staff and build the infrastructure
Ensure consistent level of service as per JWT standards of excellence
Key Result: Grew the organization and obtained significant market share from well established competitors
1973 – 1979
The Toronto Star, Toronto, ON CLASSIFIED & DISPLAY ADVERTISING ACCOUNT
EXECUTIVE
Key Result: Recognized for performance and rapidly promoted through the organization
PROFESSIONAL AFFILIATIONS
2004 – Present
Strata Council Board of Directors Communications Director & Newsletter Editor
2008 – Present
British Columbia Chess Federation Board of Governors
Chess Federation of Canada Board of Governors 1990 - Present
Chairman National Appeals Committee 2001 - Present
Format created and copyrighted © by The Resume Hut® (1986 - 2009)
MARK S. DUTTON – CONT. 3/3
COMMUNITY / VOLUNTEER WORK
2004 – Present
Fédération Internationale des Échecs International Arbiter
Grand Pacific Open Chess Championship Chief Tournament Director 2008 / 2009 Season
Canadian Closed Chess Championships Chief Tournament Director 2004, 2006
EDUCATION / QUALIFICATIONS
1975 – 1976
Ryerson Polytechnical Institute Courses in Business Administration
Northern Secondary School Grade 12 Diploma 1974
1990 – 2004
Fédération Internationale des Échecs Qualified International Arbiter
Significant training in sales & closing skills
Training
J. Walter Thompson MUST management instruction of sales techniques
The Toronto Star Xerox Professional Selling Skills II
Computer Skills
PERSONAL QUALITIES (EXPRESSED BY OTHERS)
“…marvelled at his significant achievements when he applied his considerable talents to a business / marketing
challenge…when many individuals are still in school, Mark was already Vice President /Branch Manager at J.
Walter Thompson in Toronto where he pioneered a career advertising capacity with in that venerable
organization …took on a Managing Director role in his parents’ advertising business and transformed it from
very talented, but somewhat idiosyncratic, “mom and pop shop” into a recruitment advertising leader in an
extremely competitive market… advertising sales staff of the Victoria News and earned himself a place on the
masthead in less than six months … Mark is very industrious, highly motivated and exceptionally focused. He
meets adversity head-on, drives himself to excel and thrives on challenge …”
Roger Smithies
Manager, Pension Reform
Ontario Ministry of Finance,
Toronto
REFERENCES
Philip Chadwick President, 416-***-**** (c)
Access Advertising Management Inc. ******@********.***
Paul Leblanc Admiral (Retired) 250-***-****
Canadian Forces (Navy), CFB Esquimalt **-*******@****.**
Brian Pickering General Sales Manager, 250-***-**** (c)
Speedway Motors Ltd. **********@********-******.***
Thank you for your time and consideration
Mark S. Dutton
Format created and copyrighted © by The Resume Hut® (1986 - 2009)
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