Customer Service Sales

DENISE GELFAND

**** ****** **** *****, ******** OAKS, CA 91362 805-***-****

**************@*******.***

BUSINESS DEVELOPMENT OPERATIONS MANAGEMENT

Strategic and tactical leader of sales and operations offering over 15+ years’ experience in business start -ups

and development specializing in business-to-business and business-to-consumer products. Comprehensive

understanding of the product development and marketing life-cycle process.

Track record of soliciting new business, finding alternative distribution channels, achieving consistent growth,

improving operations and increasing revenue.

Expertise devising cost control methodologies and processes that streamline operations, increase efficiencies

and achieve quality, production and profit goals.

Adept at completing time critical projects on schedule and within or under budget.

Skilled in contract negotiations, designing sales agreements and managing vendor relations resulting in

reduced costs and increased profitability.

Proven success soliciting and acquiring business from Fortune 500 accounts.

Business Development • Operations Management • Leadership & Communication Skills • Strategic

Planning & Entrepreneurialism • Sales Strategies • Marketing Campaigns • Client Management •

Vendor Relations • Financial Planning & Analysis • P&L Management • Product Management • Project

Management • Problem Solving • Cost Control • Operational Analysis • Contract Negotiation • Content

Acquisition • Supply Chain

PROFESSIONAL EXPERIENCE:

DREAM BIG PRODUCTIONS, INC., Thousand Oaks, CA 12/93 - Present

President / Owner

Created a DVD/BluRay/CD replication and packaging services company from inception to solely generate over $3M

annually. Full supply chain management including component sourcing, production, fulfillment, and distribution

enabling cost efficiencies and turn-key solutions.

Solicited and acquired accounts including: Dow Chemical, Ford Motor Company, Nature’s Recipe

Pet Foods, Taco Bell, Pizza Hut, First Look Home Entertainment, Schering-Plough, Continental

Airlines and various independent video distributors.

Acquired First Look, grew sales from $82K in year 1 to over $875K in years 2 and 3

Acquired Passport Productions, grew sales 200% in second year reaching $626K by year 3.

Created and produced the award-winning children’s Video / DVD series “There Goes A …”

purchased by Time-Warner in 1995. Additional series created “Amazing Heroes” and “Jobz 4 Dogz”

previously distributed by First Look Home Entertainment. Currently being digitally distributed through

GoDigital.

Conceived alternative distribution channels to generate incremental income and new revenue

streams.

Packaged video & DVDs as premiums and promotional items for corporate accounts

providing an alternative advertising/marketing vehicle.

Conceptualized and provided movie acquisition services to create “rewards offers” in the

home video market for Synapse, a credit card “in-statement” direct-marketing company

owned by Time-Warner/AOL.

Successfully moved over 1.2 million units of product in 24 months, with sales of $2M

DENISE GELFAND

1617 SHADOW OAKS PLACE, THOUSAND OAKS, CA 91362 805-***-****

**************@*******.***

FRESHCO PRODUCE, Corona, CA 03/12 - 05/13

Consultant

Start-up company in Mexico representing a consortium of mango growers looking to export product to the Uni ted

States and Canada.

Facilitated acquisition of investors for initial shipments by creating a background and cultural

practices overview, sales forecasts, cash flow analyses, and P&L’s.

Developed operational workflow procedures for pre-harvest, harvest, packing, and shipment of

product to ensure production quality and efficiency.

Slashed costs 25% by sourcing and negotiating agreements with graphic designers, printing,

packaging, and logistics companies.

Solicited and acquired accounts for annual programs: Hen Long Markets, Del Frutti, Courchesne

Larose.

07/07 – 02/12

FAMILY VALUES CINEMA, Camarillo, CA

COO / CFO, Partner

Start-up Direct to consumer, DVD-of-the-Month club designed to provide family friendly movies with

discussion guides members keep and collect.

Spearheaded operational workflow procedures from movie review process, product acquisition,

discussion guides, and fulfillment creating program efficiency.

Sourced, negotiated and administered website development, packaging design, marketing

collateral materials, manufacturing and printing attaining a cohesive brand image and economies

of scale.

Created affiliate sales presentations facilitating the acquisition of The Parents Television Council

and Focus on the Family as affiliate marketing partners.

Designed e-commerce store and initiated social media campaigns increasing membership 20%.

Facilitated creation of “The National Board of Mothers” – a review committee of 50 moms,

evaluating media, logging reviews and providing “product grades “online to provide content

reassurance to our new and existing members.

Supervised back-end website development to integrate online sales, fulfillment operations and the

product review process, improving efficiency and customer service.

02/04 – 06/06

UBUILDABOOK, Camarillo, CA

COO / Partner

Launched and self-financed an internet based print-on-demand book publishing business. Sold company in 2007.

Produced $375K in sales year two.

Improved quality control, efficiency and reduced costs by developing job estimating tools and

operational workflow procedures for digital proofing of materials, production and customer service.

Increased sales 200% by identifying key markets and developing pricing and sales strategies.

Supervised corporate website design, logo design, and marketing collateral materials.

Reduced assembly time, increased productivity and expedited customer service response time by

incorporating on-line customer templates to upload materials and provide customer service feedback.

EDUCATION:

M.B.A., Pepperdine University, Malibu, CA

B.A., Political Science, UCLA, Los Angeles, CA

TECHNICAL:

Proficient using PC systems, QuickBooks, ACT and the entire Microsoft Office Suite including Excel, Word,

PowerPoint, Outlook.

AFFILIATIONS:

United States Tennis Association (USTA) – Competitive tennis player.

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