Marketing Customer
Resume:
BOYANG, HUANG
***, *** ***** ****** ****, TORONTO, ON M5S 1W8
*.***@*******.***
EDUCATION
University of Toronto, Bachelor of Commerce, Sept. 2010 - Nov. 2014
Specialist in Management, Marketing Concentration
Rotman Commerce Entrance Scholarship, 2010
University of Siena, International Exchange Program (Practical Italian) Jul. 2014 - Aug. 2014
University of Hong Kong, International Exchange Program (International Management) Jun. 2013 - Jul. 2013
PROFESSIONAL EXPERIENCE
Marketing Consultant, Phantin Inc., (Toronto, Canada) May 2014 - Aug. 2014
Conducted research in smart coating indu stry, analyzed market opportunity, formulated market entry strategy, and
reported directly to CEO. Recommendation on pricing and distribution design accepted in several product lines
Assisted with product launch campaign involving WordPress and HTML5 website construction
Marketing Intern, CITIC Real Estate, (Beijing, China) May 2013 - Aug. 2013
Assisted with marketing campaign for new product launch in targeted first-tier cities, monitored $5 million monthly
sale through subsidiary companies
In a team of 4, researched government policies and predicted industry movements in year 2013. Analyzed consumer
purchase pattern, explored online marketing channel through e-CITIC platform in collaboration with IT department
Marketing Intern, GuoNingBoAn Technology, (Beijing, China) May 2012 - Apr. 2013
Assisted with market expansion campaign involving product selection, importing, inventory analysis, and customer
relations management for U.S. manufacturer in China
Initiated consumer differentiation analysis, explored applicable alternative market, generated $5 million profit
EXTRACURRICULAR EXPERIENCE
Marketing Consultant, Yo Creative Sept. 2014 - present
Assisted with marketing campaign for clients' concerts and events. Developed market penetration among targeted
customer. Identified 200 extra customer in saturating market, delivered $15,000 revenue over two weeks
Student Management Consultant, Sarilia Country Estates Jan. 2014 - Apr. 2014
Conducted market search in senior housing industry, improved 2 year business development proposal for Senior
EcoVillage development with monthly checkpoints, integrated cost-saving strategies, proposal accepted by CEO
Deputy Director, Corporate Relations, Celestial Vault Media Jun. 2011 - Mar. 2012
Designed and executed 2012 Chinese New Year Concert, fundraised $5,181 towards UNICEF "School In The Box"
program
Supervised and assisted with marketing campaigns for UTChinese Life Science Conference, Career Seminar, and
Entrepreneur Conference, attracted 500 audiences to each event
SKILLS
Languages: Fluent in both written and spoken Mandarin Chinese and English
Computer: Proficient in Microsoft Office (Word, Excel, PowerPoint)
Leadership: Completed Hands-on Leadership training with Rotman Commerce (March 2012)
Communication: Collaborated across functions to excel in CRM
INTERESTS
University of Toronto camera club participant, 2011 - 2014
University of Toronto mountain bike team member, 2012 - 2013
Vintage bicycle and vintage camera collector since 2010
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