Sales Marketing

BEN MALKIN

*** ******** ******, ******** ****, CA

805-***-****, *******@*******.***, www.linkedin.com/in/benmalkin1/

Sales, Marketing, Operations Senior Executive

Keywords: General Management, Operations, Advertising Revenue, COO, VP

Sales, VP Sales & Marketing, President, Social Media, SMO, SEO,

Advertising Sales, Native Advertising, Programmable Buying, Mobile Media,

Publisher, Start Ups, Turn Arounds, Media Planning & Implementation, Sales,

Marketing, Business Development, Product Development, Product Management,

Websites, International, Video, Magazines, Editorial, Newsletters, B to B,

B to C, Wedding Market, Millennial Market, Senior Market, Baby Boomer

Market, Travel Market, Health & Wellness Market, Fashion Market, Financial

Services Market, Automotive Market, Custom Publishing, National

Advertisers, Content Development, Monetization, Revenue Channels

Build networks of national and regional sales organizations from start

up as well as reorganizing and re-motivating moribund organizations.

. ALL outreach to clients, advertisers, etc. is often self generated.

Being an individual "rainmaker" as well as a manager in any present or

past position is my first and foremost skill

Extensive personal CRM of National & Regional businesses and their Ad

Agencies

Experienced and highly skilled at leading, coaching and when needed

closing complex high revenue sales initiatives.

Build and manage all operational, tactical and strategic aspects of an

enterprise,

As digital media has transitioned to an integrated media solution,

pioneered the movement of adopting new technologies to reach consumers

profitably across different channels of communications...computers,

tablets, mobile technology, with a strong emphasis on social media.

Presently managing TMP LLC/SMORE SMO Platform, a media company

specializing in a broad range of Digital Marketing

solutions...including advertising, SMO/SEO, mobile, demographically

targeted websites, games and direct marketing through newsletters and

eBlasts

Career also includes senior management positions with Crain

Communications, United Advertising Publications, Thomson Learning,

Hispanic Business and Southland Publishing.

A graduate of Pennsylvania State University, a U.S. Air Force veteran

with advanced communications security (Tempest) management

responsibility in systems development.

Professional Experience

Targeted Media Partners

October 2014 - Present, Los Angeles, CA

Managing Partner/National Sales Manager SMORE SMO Platform

. A media sales and marketing consultancy specializing in a broad range

of Digital Marketing solutions...including mobile, demographically

targeted websites, games and direct marketing through newsletters and

Eblasts. We design and implement campaigns and build and manage sales

organizations. The objective is to create cost effective digital

marketing solutions across a broad range of platforms and

demographically targeted markets.

. Create and implement successful and ongoing branded eBlast Newsletter

campaigns for Envoy Medical, Tropicana and other clients.

. Design, sell, implement and manage traffic building SMO programs for

content centric websites that deliver targeted visitors to dozens of

publishers. This solution has doubled and tripled qualified visitors

to our clients.

. Finished up the successful launch of a digital media solution for the

Wedding industry a website and a Facebook platform game. The

target demographic was Millennial generation women

April 2006 - October 2013, Greater Los Angeles Area

Publisher - www.LifeAfter50.com and Life After 50 magazine

. Responsible for all aspects of management of a national Baby

Boomer/senior website and regional publication including sales,

marketing, production, editorial and operations. In 2006 the print

publication was losing money almost out of business. By 2008 it was

once again a profitable enterprise

. Rebuilt a dormant magazine website into a highly competitive and

profitable national award winning (University of Missouri School of

Journalism and National Mature Media Awards) Baby Boomer portal with a

strong emphasis on content useful to the lifestyle and needs of 50+

consumers.

. Success was built around partnerships with regional and national

advertiser such as Cedars Sinai, Hoag Presbyterian, Laguna Woods,

Amtrak, Quicken Loans.

MAPS Capital Management

March 2001 - April 2006, Los Angeles, CA

VP/General Partner

. Consulting company specializing in strategic planning, marketing,

social media, digital media, mobile media, sales, sales management and

training for clients.

. Working as a team partners provided sales, marketing, financial,

business intelligence and back end technical support

Peterson's, Division of Thompson Learning

April 2000 - February 2001, Lawrenceville, NJ

Director Strategic Initiatives

. College planning website (www.petersons.com) containing over 250,000

pages of information on higher learning. Primary focus on high school

seniors and mid-twenties high school graduates.

. Directed and built an integrated Internet and Print sales team to

market performance based, self liquidating multimedia business

development, advertising sales and direct marketing programs to the

www.petersons.com core market of proprietary colleges and traditional

colleges and universities.

. Clients included educational Institutions (CEC, Kaplan, NYU),

Financial Institutions, educational hardware and software suppliers

(HP/Compaq) and Fortune 1000 corporations.

. Personally and with a team negotiated and closed sales agreements

ranging from $50,000 to $750,000 in the midst of the first dot.com

meltdown

United Advertising Publications

June 1994 - December 1999, Dallas, TX

Division General Manager/VP Group Publisher

. UAP was the leading publisher of free magazines distributed in high

traffic retail locations. During 1999/2000 they were purchased and

absorbed by Cox Communications.

. Published 20 magazines and managed sales, operations, production and

marketing for Harmon Autos Magazine Division (national) and For Rent

Magazine (western region).

. Set new highs in revenue ($25,000,000) and market share at For Rent

Magazine.

. Promoted to Division General Manager of new automotive division,

Harmon Autos.

. Built a sales and marketing team of over 200 employees, consisting of

sales managers, sales people, production and operations employees.

. Increased division revenue from $6 million to over $35 million in

three years.

. Opened 14 new markets during an 18 month period

. By controlling costs and maximizing page yield, had 10 of 14 new

markets profitable within 24 months.

. Brought mature markets into profitability by turning around failing

titles and driving revenue in previously stagnant markets to new

highs.

Education Pennsylvania State University, received B.A.

Military U.S. Air Force, Captain, Communications & Electronics

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