Marketing Management

PERSONAL STRENGTHS

Proficient, resourceful, results oriented, energetic, assertive and

diligent

Ability to build and maintain productive relationship with internal and

external customers

Proven planning and project management strengths

PROFESSIONAL EXPERIENCE

Marketing Manager - McMichael Canadian Art Collection 2012 July - 2013

September

Marketing Planning and Budget Management

. Developed and managed marketing strategies and plans consistent with

corporate objectives and brand positioning

. Implemented and maintained strategic partnerships and cooperative

ventures

. Analyzed internal and statistical data to support campaign planning

and development

. Managed budget (over half million dollars), analyzed/prepared

performance KPI reports

Project Management

. Managed and delivered all marketing projects (print & online) on time

and within budget

. Controlled project work flow, delivery and budget

. Wrote clear, target oriented creative briefs, created Gantt charts

. Worked with internal and external stakeholders to secure their

objectives and managed multiple layer approval processes

. Maintained strong relationships with all stakeholders, team members,

and business partners to ensure successful, collaborative delivery of

programs and objectives

. Developed an image library solution for print and online marketing

materials

Advertising, Branding and Promotions

. Planed, developed and implemented integrated marketing plans

. Ensured brand integrity, adherence to corporate objectives and

copyright standards

. Delivered creative solutions aligned with brand, campaign and business

objectives

. Ensured effective integration of ad hoc promotions with current

campaign and annual marketing plan

Marketing & Promotions Manager - Vancouver Art Gallery 2011

Marketing Strategy and Budget Management

. Established the strategic marketing plan and budget

. Developed differentiated promotions for various customer groups

. Managed the marketing budget (over half million dollars)

Project Management

. Controlled project work flow, delivery and budget

. Collaborated with suppliers, agencies, freelancers and internal

resources for optimal execution of projects

Advertising, Branding and Promotions

. Planned, developed and implemented advertising, direct marketing,

branding and promotional campaigns

. Ensured brand integrity, adherence to corporate objectives and

copyright standards

. Developed creative briefs to support brand, campaign and business

objectives

. Developed creative concepts, design, layout, wrote/edited copy

. Coordinated the design, print, production and distribution of

marketing materials (print, television, radio, Internet and outdoor

advertising)

Marketing Coordinator - The Party Bazaar, Vancouver 2003 - 2010

Marketing Strategy and Budget Management

. Determined and managed the annual marketing plan and budget

. Developed differentiated product packages and promotions for various

customer groups

Customer Relationship Management (CRM)

. Analyzed, segmented and maintained customer database

. Created and implemented year-round direct marketing and promotional

campaigns

. Measured campaign success using key performance indicators

. Managed customer loyalty reward program

. Coordinated trade/consumer shows and analyzed customer surveys/post-

event evaluations

Advertising, Branding and Promotions

. Rebranded the company from its position as a franchise of Bazaar and

Novelty to its own identity as The Party Bazaar

. Planned, developed and implemented integrated marketing and lead

generation campaigns

. Ensured brand integrity and adherence to corporate objectives

. Managed the concept, design, production and distribution of all

marketing materials

. Designed, updated, optimized and maintained website

. Implemented SEO, SEM and PPC campaigns; social media management

. Created, developed and maintained an image library for print and

online materials

Community Relations-Sponsorships

. Initiated, developed and maintained successful local partnership

agreements

. Managed sponsorship requests and opportunities

Corporate Communications

. Managed media relations and secured media coverage for key events

. Organized product launches, grand openings and special events

Management, Administration

. Trained and provided ongoing support to sales representatives

. Negotiated corporate contracts

Marketing Assistant - Signature Vacations, Vancouver 2000 - 2002

Inventory Coordinator - Signature Vacations, Vancouver 1999 - 2000

Call Centre Representative - Signature Vacations, Vancouver 1997 - 1999

RELEVANT SKILLS

MS Office Suite: Excel, Word, PowerPoint, Outlook, Visio. Lotus Notes

Sage ERP, Maximizer, Microsoft Access; SQL Server; Envision, SPSS, StatPro

Adobe InDesign, QuarkXPress, Adobe Creative Suite, Photoshop; HTML,

Dreamweaver, FrontPage

EDUCATION

Bachelor of Business Administration BCIT, 2010

Project Management Course BCIT, 2010

Marketing Management Communications Diploma BCIT, 2003

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