General Manager
Resume:
Larry G. Wood
Issaquah, WA 98027
425-***-****-Fax
********@*****.***
RESEARCH AND ANALYSIS OF MEDIA OF AMERICAS, Inc.
President: Started a new subsidiary for media research in the Americas with
clients in the US, Canada and Latin America.
. Controlled budget costs and increased sales over the seven-year
period.
. Increased profit margin from a 2007 loss to 19% by 2008, over 30%
every subsequent year
. Increased revenue by 0ver 300% through the economic downturn in a
challenging newspaper industry by simplifying the pricing model,
introducing a case study contest where the entry allowed for the
company to use the case studies as examples of value for potential new
clients and by creating an industry study program that added value for
our clients with monthly programs.
. Created virtual offices in 5 geographically separated states to better
serve our client base.
Country Manager North America: Start up a product line in the US to
introduce a new research and analysis product for print media to the North,
Central and South American Markets for a Swedish based company.
. Generated new leads and signed clients in the US that were in the TOP
ten of their market
. Expanded the business reach to include Latin American clients.
ERICSSON RADIO SYSTEMS, AB
1992 to 2003
International and domestic experience with Ericsson wireless division
representing over 65,000 employees in 49 countries and 85% of the companies
overall 12 to 18 BUSD annual revenue.
Director, Strategic Marketing and Industry Relations: Influenced and
provided public statements and lobbying activities that represents
Ericsson's view with the GSMA, GSA, UMTS, 3GPP and ITU forums and
organizations. Represented Ericsson as a technical spokesperson for
Ericsson's 3rd Generation concepts and strategies.
. Strengthened Ericsson's position through industrial relations with key
customers, partners and competitors.
. Led negotiations on behalf of a multi-company organization, with
competitors and customers in joint inter-company white papers and
media releases.
. Represented Ericsson on the Board of Directors as an advisor to our
Executive representative, of the 3G Americas consortium.
. Business Unit spokesperson on the national and international market in
interviews with the media, journalists and analysts.
. Negotiated a formal partnership between two different industry forums.
Senior Network Architecture Specialist: Recruited to promote and lobby for
the TDMA IS-136, American Standards for Cellular Systems in the Asia-
Pacific region.
. Part of a "Tiger Team" in Singapore formed to promote Ericsson's
business in Asia.
. Lobbied and worked with customers and government representatives
throughout the South Pacific and Asian markets.
. Business Unit spokesperson in interviews with the media, journalists
and analysts in the region.
Manager, International Customer Programs: Coordinated activities for four
'User Groups' worldwide. Created agendas for the meetings and engaged
appropriate speakers from a variety of companies and backgrounds.
. Standardized customer information flow across the Americas, Asia, the
Middle East, and South Pacific.
. Consolidated a customer's requirements list for the Business Unit.
Manager, Product Management: Built and managed a new technical sales
support organization for network systems within the Technical Sales Support
Department in Stockholm.
. Assembled and led a team to consolidate our product line into saleable
packages, reducing delivery errors and the cost of our products.
. Produced a technical sales/marketing manual for the customer and
internal sales departments.
. Created a product road map for the sales and marketing departments.
Senior Staff Engineer (Product Management): Managed the Technical Writing
and Graphics personnel. Supervised the production of the Marketing Manual
and Feature/Enhancement Binders for customers and other Ericsson companies.
. Created and implemented a process that decreased by 6 to 8 months the
flow of information from design to the customer, on all new software
and hardware releases.
. Standardized content and availability of customer documentation.
. Created a technical road show to present new product information to
the customers prior to release.
ERICSSON NETWORK SYSTEMS
1985 to 1992
Training Operations Manager: Primary contact for customer questions and
complaints regarding the quality, content and schedule of training.
Delivered and maintained a software curriculum and developed new
software/Tier II courses as a joint venture with Bellcore TEC. Maintained
facilities (training switches, equipment and classrooms) in three locations
that delivered training 16 1/2 hours a day. Monitored quality of curriculum
by enforcing course development criteria, determined and monitored course
maintenance priorities, was cognizant of trainee satisfaction, and provided
editorial service for all course material. Oversaw 130+ hours of
receptionist and security service weekly for two buildings. Registered
about 6,000 trainees annually with invoicing in excess of $10 million.
. Coordinated the installation and maintenance of a Training Switch at
Bellcore TEC.
. Forecasted and scheduled training for two shifts in multiple locations
across the US, to ensure that we met the quantity and product mix
demands of our customers.
. Managed a 20 million dollar annual budget that covered equipment,
employees and invoicing.
Technical Training Supervisor: Supervised Tier I and New Technologies
Groups: Personnel supervision included maintaining, scheduling, and
presentation of 25 weeks of training for internal Ericsson personnel and
customers.
. Monitored trainee satisfaction and established instructor proficiency
charts to ensure full coverage of training materials.
. Due to unique qualifications, taught advanced Software Fault Handling
courses to Technical Assistance Center, Design, and Training
personnel.
Senior Technical Training Engineer: Taught basic and advanced Network
Maintenance, Radio Maintenance, and Switching Software courses. Taught the
Advanced Software Fault-Handling course in Sweden and rewrote and then
delivered the course for the US Market. Maintained and repaired the
Training exchanges and prepared them for all scheduled classes. Supported
new documentation by reviewing material for accuracy and ease of
understanding.
UNITED STATES AIR FORCE
1975 to 1985
Wideband Maintenance: Supervised and performed maintenance on Ground Radio,
Satellite, Microwave and Telephone equipment. Responsible for record
keeping, as well as safety and training of personnel. Provided regular and
emergency maintenance of Wideband Communications equipment and all systems
incidental to the operations of Wideband Communications.
. Four years as a technical training instructor.
. Developed and taught courses on basic digital theory and wideband
communications.
EDUCATION
Certified USAF Wideband Communications technician 1976
University of Maryland, Germany: attended 1977-1979
Mississippi Gulf Coast Community College: attended 1980-1982
University of Phoenix: Bachelor of Science, Business Management, attended
2003 - 2006
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