Marketing Development

janis l. yergan

**** ** **** ******, ****** City, MO 64151 ( 816-***-**** ( **********@***.***

Resourceful, innovative professional with 25+ years experience and a proven track record of consistently providing executive leadership in the development of population health, physician integration, integrated delivery systems, marketing and program development strategies. Skilled in the development of community health strategies and the development of strategic partnerships. Ability to provide executive level leadership to multiple regional facilities. Exceptional ability to deliver growth, while successfully overseeing complex projects. Distinguished for proven team-building skills and excellent conflict resolution abilities. Expert at implementing processes that improve efficiency. Accomplished in all areas of business strategy with keen ability to build and maintain business relationships. Demonstrated C-Suite level leadership skills that enhance productivity and drive sustained organizational performance.

Areas of Expertise

Business Development ● Strategic Planning ● Market Analysis ● Strategic Marketing ●Physician Alignment

Mergers & Acquisitions ● Population Health Strategy Development● Affiliation Development

Network Development & Physician Integration ● Practice Management

Delivery Systems Development ● Strategic & Tactical Planning ● Program Development ● Clinic Operations

Legal & Regulatory Requirements ● Process Improvement

professional experience

CATHOLIC HEALTH PARTNERS

MERCY REGIONAL HEALTH SYSTEM, Lorain, Ohio

Regional Vice-President Business Development Marketing & Strategy, 2012-2013

Led strategic business planning for 328 bed, award-winning hospital. Significantly improved marketing, communications, and public relations, while implementing innovative practice acquisition and managed care strategies to increase net-worth and cultivate stakeholder relationships.

Key Accomplishments:

Established clinical affiliation with NCI-designated University Hospital Seidman Cancer Center.

Oversaw acquisition of endoscopy center and 21 person primary care group, resulting in annual revenue gains of $850K and $750K respectively.

Managed all strategic marketing initiatives.

Managed award winning communication efforts during union negotiations; implemented employer direct contracting strategy.

Developed strategic plan for overall enterprise in 2013, providing volume projections for budget process.

Created RFP for management of Kendall Home patient-centered home clinic in Oberlin, OH.

SISTERS OF CHARITY LEAVENWORTH HEALTHSYSTEMS

PROVIDENCE MEDICAL CENTER & SAINT JOHN HOSPITAL, Kansas City, KS

Vice President Business Development Marketing & Strategy, 2006-2012

Significantly contributed to business development and physician recruitment strategies for 257-bed acute care facility with substantial orthopedic and spine services. Oversaw master facility and medical staff development planning, practice acquisition, marketing and public relations. In addition, implemented innovative techniques to provide outreach education to community and directed operation of all hospital-owned clinics.

Key Accomplishments:

Led negotiations and purchasing of seven-provider group and imaging center in Leavenworth, KS.

Supervised and employed two groups of five physicians in general surgery and cardiology and led recruitment and employment of physicians in 30 key specialties. Established after-hours coverage relationship with Concentra, resulting in 400+ visits annually and increased imaging referrals.

Negotiated exclusive hospital status with Sporting KC Major League Soccer and T-Bones minor league baseball teams, positioning organization to be founding partner of Livestrong Stadium.

Implemented clinical co-management agreement with 13 cardiologists; established three primary care clinics in key locations and physician sales team, utilizing contact management software to provide extended support.

Successfully completed strategic capital requests for physician engagement, resulting in $60M replacement hospital and infrastructure improvements.

JANIS YERGAN, Page 2

Acquired family practice group and imaging center, resulting in $1.2M in increased revenue annually and increasing outpatient encounters by 50% at St. John Hospital.

CATHOLIC HEALTHCARE WEST

CALIFORNIA HOSPITAL MEDICAL CENTER, Los Angeles

Senior Vice President Marketing & Business Development, 2004-2006

Oversaw strategic, master facility and medical staff development planning for 317-bed acute care facility with busiest private obstetrical services trauma center in Los Angeles. Managed and operated 12 community clinics throughout Los Angeles, as well as Women’s Health Center and 24/7 OB Call Coverage Group.

Key Accomplishments:

Completed strategic and operational plans through 2010; created strategic planning committee board, collaborating with key stake holders to set forth tactics to increase profitability and strategically position hospital in immediate and distant future.

Aided in developing level II trauma center and created Orthopedic Institute.

Spearheaded privatization of 10 clinics, resulting in savings of $3.2M annually.

Recruited four orthopedic surgeons and contracted with neurology and ENT for trauma coverage and redirected five surgeons to new facility.

Originated per-natal education and outreach team.

TENET HEALTH SYSTEMS 1997-2004

CENTINELA HOSPITAL MEDICAL CENTER, Los Angeles

Associate Administrator Marketing & Business Development, 1999-2004

Developed marketing, business and acquisition strategies and diversified services, developing superior service lines and recapturing market share for 400-bed, internationally reputed sports medicine facility.

Key Accomplishments:

Instituted extensive community outreach program, including “Search Your Heart” church-based prevention and screening program in partnership with American Heart Association, screening and educating members of 40 churches in LA area and “A Heart for Sports,” screening for Hypertrophic Cardiomyopathy in 450 athletes.

Launched open-enrollment campaign, working with local businesses to identify opportunities and promote aligned Independent Practice Associations.

Designed Spine Institute, utilizing E-commerce strategy to promote services.

Cultivated maternity program, resulting in 22% growth in deliveries.

Partnered as key lead in development of Tommy Lasorda Heart Institute. Increased open-heart surgeries by 61%, diagnostic catherization by 95% and interventional catherizations by 267%, growing overall admissions by 8.1%.

Negotiated and managed all sports team sponsorships, including Los Angeles Dodgers, Lakers, Clippers, Kings, Sparks and Long Beach Ice Dogs.

Previous positions include: Regional Director of Business Development, Quad County and West Los Angeles Regions for Centinela Hospital Medical Center and Tenet Health Systems, Administrative Director of Business Development & Managed Care for USC/Norris Comprehensive Cancer Center and Hospital, Regional Director of Business Development and Network Development for OrNda Healthcorp, Director of Business Development & Medical Staff Affairs for St. Bernadine Medical Center, and Director of Alternative Health Systems and Marketing for Charles R. Drew Postgraduate Medical School.

EducatioN

Benedictine College, Atchison, KS, Master of Business Administration

Cal State University, Hayward, CA, Bachelor of Science, Industrial Psychology

University of Salamanca, Salamanca, Spain, American International Student, Spanish Language & Culture

SCLHS-Intermountain Health-LEAN Training- Executive Course

Professional development

National Association of Health Service Executives, Member

American College of Health Executives, Member

American Heart Association, Go Red for Women, Leadership Member

National Health Care Conference, Las Vegas, NV, featured speaker on physician integration

Sisters of Charity Leavenworth Healthsystems, winner of 10 Excellence in Marketing Awards

Denise Roberts Breast Cancer Foundation, Former Board Chairman

JANIS YERGAN, Page 3

Previous Board Memberships include: International Non-Profit Partnership, YMCA, Youth and Family Center, American Heart Association, Boys and Girls Club of Greater Kansas City and Wyandotte Development Inc.

Ministry Leadership Formation Program Graduate, 2011

Black belt in Taekwondo & Hapkido Martial Arts

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