Sales Manager

CATHERINE DUFFLEY

***** ********* ****** 630-***-****

Palm Beach Gardens, Florida 33418 ****************@*****.***

Results-driven sales, operations, business development and key account management professional.

Extensive experience in staff leadership, increasing profitability, account maintenance/client

retention, and driving sales teams to exceed sales quotas. Possess expertise in implementing solution

sales strategies while successfully networking and translating new business into loyal, long-term

professional relationships. Strategic thinker with the unique ability to translate big picture vision

into detailed action plans, efficiently rectify issues, provide proactive solutions and design custom

business strategies to increase corporate presence and market viability. Proven track record of

streamlining daily sales and overall business operations while providing creative and insightful

vision for future growth. Strong proven leadership, communication, analytical, presentation,

negotiation, and closing skills at the highest level. Proven ability to develop and manage employees

instilling in them the confidence to attain and surpass company strategic goals.

SALES COMPETENCIES

• Strategic Planning & Leadership • Staff/Customer Training & Development

• Revenue/Market Growth & Profit Improvement • Value-Added Products & Client Service

• Sales, Marketing & Business Development • Organizational Leadership

• Retail Operations • Marketing Plan Development

PROFESSIONAL EXPERIENCE:

SUR LA TABLE, Palm Beach Gardens, Florida 2012 to Present

Key Holder

Responsible for daily opening and closing activities as well as training & developing of sales

associates, managing on a day to day basis keeping associates informed on new product and task that

must be executed and completed by the end of a work day. Manage store opening and closing

responsibilities including balancing of 5 tills, bank deposits, ordering change and supplies,

communicating to the district manager on a daily basis with final sales figures of the day.

• Maintain appropriate floor inventory levels, complete merchandising duties, assist with floor

moves, produce aesthetic product displays and coordinate all aspects of special event set-up.

• Consult with clients regarding satisfaction level; obtain feedback from customers in order to improve

on existing service standards and provide an exceptional customer experience.

• Regularly communicate with senior management as well as buyers to increase merchandise appeal

and overall profitability.

• Responsible for carrying out visual and operational standards, including shipments, RTV’s, MOS,

and store maintenance.

• Initiate and follow up with corporate directives and communications; discuss obstacles and

concerns directly to the store manager.

• Responsible for product knowledge and updates on all merchandise sold at Sur La Table.

• Work closely with select vendors on quarterly promotions, monthly incentives and new product

launches.

SIMPLY STONE, INC., St. Charles, Illinois 1996 to 2012

Account Executive

Responsible for sales, marketing and promotion of custom kitchen and bath design. Analyzed current

market/competitor trends to cultivate new business and maintain current clientele. Designed and

implemented strategic plans to increase market share with existing accounts and expand new client

base through retail distribution. Facilitated all sales activities interfacing with current sales

professionals, manufacturers representatives, and other key decision makers, both internal and

external.

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CATHERINE DUFFLEY Page Two

Simply Stone Inc. Continued...

• Managed profitable sales growth through retention and further penetration of current clients and by

the acquisition of new accounts.

• Effectively trained, supervised and evaluated operation of employees; mentored sales personnel to

achieve professional goals through successful integration of strategic selling plans/approaches.

• Acquired key accounts such as Lowe’s, Home Depot and Sears.

• Built sales through extensive/effective marketing campaigns and referrals from satisfied customers.

• Attended local trade shows to showcase product lines.

• Established relationships with Chicago area developers/contractors and key retail accounts

JONEL, Chicago, Illinois 1993 to 1996

Regional Sales Manager

Effectively represented nail care product line to drug store chains, mass merchandisers, deep discount

chains and wholesalers with. Lead a full sales cycle communicating directly with consumers during

special events. Partnered with store sales and leadership teams to expand merchandise presentation

promoting increased consumer awareness and sales. Managed all individual sales operations, including

presentations, follow ups and closing sales.

• Trained and managed independent representatives.

• Introduced new items and quarterly promotions to retailers.

• Attended trade shows to showcase new/existing product lines and develop customer base.

• Worked closely with buyers to implement yearly plan-o-grams.

BAUSCH & LOMB, Chicago, Illinois 1991 to 1993

Sales, & Merchandiser- Ray-ban Sunglass division

Called on independent optical stores, sporting good stores, Lens Crafters and selective

Ophthalmologist's offices to introduce Ray-Bans latest styles, promotions, and seasonal incentives.

• Responsible for the rotation of existing stock, building new displays, issuing damaged or outdated

return authorizations and taking inventory on existing stock.

• Performed sales presentations & demonstrations on all new product line as well as placing orders for

new product and point of sales material.

BORGHESE COSMETICS, Chicago, Illinois 1988 to 1991

Area Sales Manager

Led a team of make-up artists representing high-end cosmetics company at department stores including

Marshall Fields, Neiman Marcus Saks Fifth Avenue and Bloomingdales. Promoted and drove customer

awareness of skin care and make up lines.

• Managed a team of 10 people for promotions to drive sales.

• Responsible for introducing new seasonal colors and new product lines to department stores.

• Implemented quarterly incentives to drive sales and meet goals.

• Reported directly to area district manager to establish goals and to discuss upcoming events.

EDUCATION:

LOYOLA UNIVERSITY, Chicago, Illinois 1991 to 1993

Attended General Business Classes

SOFTWARE:

Proficient in Microsoft Office and various business software titles.

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