Sales Marketing

Ivy Rashid

*** *. ********* **, *** *** 415-***-****

Los Angeles, CA 90020 ***.******@*****.***

PROFILE: SUMMARY: Marketing professional with a background in digital media, online

advertising, mobile, video, social media, and related areas.

COMMUNICATION: Creative thinker with strong communication and

analytical skills.

EXPERTISE:

• Client Relations • Brand Strategy • Project Management

• Creative Solutions • Social Media Marketing • Editorial Content

WORK

EXPERIENCE: BRAND MARKETING + PROMOTIONS Chicago, IL & Los Angeles, CA 2013-Present

FREELANCE CONSULTANT

Manage website redesign. Develop strategy for branding and brand consistency

across all channels. Perform SEO, SEM, and social media strategies. Create and

edit web copy. Develop newsletters, advertorial, and editorial content for email

marketing. Responsible for promotions at top restaurant and nightlife destinations.

• Clients: The Savoy, TheMID, Spybar, Makkah Tours & Travel

MOG, INC. San Francisco, CA 2012

ACCOUNT MANAGER

Marketing Duties: Maintained relationships with online websites that were

affiliated with MOG music network. Partnered with sales team to brainstorm

content ideas to benefit advertisers and digital publishers. Analyzed daily

campaign reports on ad impressions, clicks, and click through rates. Negotiated

pricing and minimum guarantees based on goals for margin.

• Managed campaigns for T-Mobile, Best Buy, Sony, and Kia Soul.

LOOKSMART San Francisco, CA 2011-2012

PUBLISHER ACCOUNT MANAGER

Managed relationships with top search ad network partners at a search

marketing company. Collaborated with marketing team to plan networking

events for digital publishers. Advised network partners to increase or decrease

spend based on analytics reporting. Represented the company at leading

industry trade shows in New York and San Francisco.

• Clients: T-Mobile, InfoLinks, and Kontera.

MARTINI MEDIA San Francisco, CA 2010-2011

ACCOUNT MANAGER, AD SALES

Supported a sales team in managing ad agency clients for a luxury ad network.

Executed all phases of post-sale campaign management by processing IO’s and

conducting kick-off calls to attain client’s key metrics. Analyzed metrics for each

campaign to ensure goals were met. Set up ad tags that enabled clients to track

performance. Worked with ad operations team to improve metrics (ad impressions,

clicks, click through rate). Presented detailed campaign recap reports to clients at the end of each

campaign. Managed 30+ campaigns monthly.

• Clients: Visa, Delta, and Hiscox.

SIX APART MEDIA San Francisco, CA 2009-2010

CLIENT SERVICES SPECIALIST

Managed relationships with top key revenue generating publishers of an online

media and technology company that engineered two blog platforms.

Collaborated with sales team to develop creative concepts around custom

integrated ad packages that generated ad revenue for key publishers. Managed

post-sales campaign execution by teaming up with ad operations to coordinate a

smooth launch. Contributed to developing strategies for pricing ad products.

Created sales decks, publisher one-sheets, rate cards, and media kits.

GLAM MEDIA Brisbane, CA 2007-2009

MARKETING SOLUTIONS MANAGER

Developed pre-sales marketing strategies and advertising packages for a network

of 1500+ women’s lifestyle websites. Created sale decks that included one -sheets

on key publishers, relevant ComScore stats, and sellable custom integrated ad

products. Coordinated production schedules across diverse stakeholders,

including sales, design, ad operations, and finance teams. Ensured quality

controls were in place by teaming up with engineering and ad ops before ad

campaigns were launched. Led presentations at weekly sales meetings on new

marketing opportunities. Editor of a company owned & operated blog called

GlamLive.

• Managed campaigns for Macy’s, P&G, Levi’s, and Target.

• Promoted from a position as an Account Manager; assigned to Fashion,

Shopping, and Beauty verticals.

DIGITAL

PUBLISHER: Herlife Travel (2010-2012)

Beautyhype (2007-2012)

Grooveeffect(2005-2012)

Directed developers and designers in creating editorial websites. Supervised

editorial staff. Developed content strategy and editorial calendars. Identified

SEO keywords to develop targeted articles. Conducted video interviews.

Conceived and executed brand strategy. Managed all aspects of marketing, PR,

and business development.

• Closed 2 ad deals with Scion.

EDUCATION: UNIVERSITY OF CHICAGO Chicago, IL

Certificate, Integrated Marketing 2013-2014

• Courses: Marketing Strategy, Branding, Social Media, Copywriting.

ACADEMY OF ART UNIVERSITY San Francisco, CA

BFA, Merchandising & Management 2005

• Courses: Fashion Merchandising, Marketing, Advertising, Journalism.

COMPUTER

SKILLS: MS Office: Excel, PowerPoint, Word

Social Media: Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest

Advertising: Google Analytics, DoubleClick DART, Atlas, Adify

Adobe CS: Photoshop

CRM: Salesforce.com

CMS: Wordpress

PM: Basecamp

VOLUNTEER

WORK: GOLDEN GATE LAB RESCUE San Francisco, CA 2009-2010

PHOTO/VIDEO VOLUNTEER

Helped adoptable labs find their forever homes in the Bay Area. Took quality

photos and video clips of dogs. Assisted at pet adoption fairs to help get dogs out

of rescue and into good homes.

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