Sales Manager

EDWARD MARTINEZ, CTC

***** ***** *******, #*** • Broomfield, CO 80021 • 303-***-**** • *****.***********@*****.***

CAREER PROFILE

• Highly innovative, results-oriented Senior-level Sales and Business Development professional with proven

record of success in Business-to-Business Consultative Sales and Marketing in professional markets of Corporate,

Retail and Wholesale travel.

• Recognized for exceptional ability in:

New Business Development Initiatives Identifying ROI Opportunities Team Building/Development

Budget Development/Cost Control Revenue Profit Attainment Strategic Planning/Selling

Marketing Plans/Expanding Market Share Contract Negotiation/Strategies Proposal Development

Client Relationship Management (CRM) Product Positioning/Launch Major Account Cultivation

• Outstanding communication and interpersonal skills. Strong written/verbal communications and

presentation experience. Successfully interacts with and has built strategic partnerships with C-level executives, key

decision-makers and clients in regional, chain and national accounts.

• Demonstrated success as a top performer. Outstanding track record of success managing complex sales

cycles and growing market share in competitive markets. An ethical professional who possesses a strong work ethic,

high degree of integrity.

• Extensive travel industry technical skills. Hands on experience with Global Distribution Systems of Sabre,

Galileo, Worldspan, including Cliqbook/Vinnett (Concur) and CRM applications of Salesforce.com, ACT, Lotus

Notes and Top Producer. Proficient in Word, Excel and PowerPoint.

PROFESSIONAL EXPERIENCE

7/14 – Present TRAVELPORT, Broomfield, Colorado

Business Development Manager

• Business to business development activities of travel management companies throughout the

United States for THOR membership by meeting with upper management staff of proposals,

presentations and closure of new business. Interface and input with marketing and vendor

relations departments for publication advertising and new content of technical global distribution

systems input.

• Direct mail campaigns implemented through salesforce.com to increase sales volume for car,

hotel and special services business through Travelport.

7/13 – 7/14 BERKSHIRE HATHWAY, Las Vegas, Nevada

Realtor/Business Development

• Business development of new Commercial and Residential Real Estate exceeding $2M.

Facilitate acquisition transactions; act as an intermediary in negotiations between buyers and

sellers over property prices and settlement details, and during closing of sales.

8/11 – 7/13 MAGIC BRITE JANITORIAL, Las Vegas, Nevada

Business Development Manager

• Business to business development and facilities maintenance solutions that resulted in over $3M

in new business annually with commercial, federal, state and local government of all sizes for

professional janitorial services. Placed over 100 RFP’s with closure of 30 accounts annually.

Created sales presentations, proposals and negotiate service contracts

11/10 - 6/11 SALMA SYSTEMS, Fort Lauderdale, Florida

Business Development Manager

• Business development in over $4M of high-dollar IT Asset acquisition from Fortune 500

companies, hospitals, banks, government, school district and local companies with IT Assets

resold to wholesalers, retailers and general public. Act as an intermediary in negotiations

between buyers and sellers over IT Assets for prices and settlement details and during the

closing of sales by creating/cultivating relationships with decision makers, buyers and sellers for

future purchases and transactions.

Résumé of Edward Martinez, CTC

Page Two

PROFESSIONAL EXPERIENCE – (continued)

6/07 - 9/10 GOGO WORLDWIDE VACATIONS/FLIGHT CENTRE, Fort Lauderdale, Florida

Business Development Manager

• Directed sales and business development efforts in Florida, Alabama, and Mississippi for sales

exceeding $50M within territory.

Business to business development efforts from small to large travel agencies throughout territory,

selling land packages, airline tickets and special services to specialized destinations worldwide,

while developed and successfully expanded new markets.

• Awarded “Top BDM Award” in United States for 2009/2010, out of 16 Business Development

Managers across United States.

• Achieved highest amount of VIP and Appreciation Dinners within personal territory; surpassed all

other BDM’s throughout United States, completed 50 within one year.

• Achieved “Top Business Development Manager” for most qualified coops resulting in highest

return on investment (ROI) marketing department for 2008 and 2009.

• Achieved highest sales calls within top 20 travel agencies in United States.

• Averaged 50 travel agency sales calls weekly resulting in sales exceeding 50 million in sales.

12/02 - 6/07 TRAVELEADERS, Corporate Headquarters - Miami, Florida

Regional Sales Manager - Business Development

• Achieved $20M to $25M in new sales annually in corporate, government and leisure clients with

large clientele base consisted of: Florida Power & Light, Greenberg Taurig, Panalpiña, and other

Fortune 500 companies.

• Closed and implemented 5 multi-million dollar accounts within one year resulting from extensive

networking initiatives.

• Business to business development of travel products with expenditures from $1M to $25M

annually to potential corporate companies and government agencies throughout Florida and

Pennsylvania. Formulated cold call campaigns, proposal development, executive presentations

and account development that included working with travel directors for travel policy creation and

account implementation. I served as the Treasurer for the Florida Business Travel Association for

over 5 years. I attended NBTA, including other professional organizations, tradeshows and

industry functions with success to generating new business.

• Cultivated and nurtured critical partnerships and multi-level relationships with key decision-

makers of major accounts. Successful in delivered solution selling strategies, significantly

enhancing revenue performance and increasing profit margins.

• Recognized consistently as “Top Performer” exceeding quarterly revenue forecasts and

objectives.

• Obtained an average of 50 travel RFP’s/RFQ’s annually executing 50 calls daily, resulting in high

number of appointments. Personally created and executed all corporate, government and leisure

proposals, cost analysis/pricing, staffing configurations, travel policy execution, implementation

and account development.

PRIOR EXPERIENCE CHRONOLOGY

OMEGA WORLD TRAVEL, Inc., Fort Lauderdale, Florida (2001 - 2002)

Regional Sales Manager

Business to business development in $10M new business for travel products, to potential government

agencies and corporate businesses throughout Florida. Guided the professional sales team of 12

sales representatives, oversaw and managed accounts generating over $12M in annual revenues.

AMERICAN EXPRESS TRS COMPANY, Inc., Fort Lauderdale, Florida (1990 – 2001)

Team Leader/Sales Manager

Managed, hired and trained staff of 30 sales representatives servicing corporate clients producing

gross revenues of $50M annually that included in-house travel sales and client onsite travel sales.

Administered and directed all aspects of daily sale activities including, marketing, operations,

budgets, A/R, A/P. Account management review of financial and customer satisfaction reviews with

select clientele directors, included New York Times, JM Family Enterprises, MasTech, PowerSource,

CHEP, Vistana and Uniroyal. Annually grew business by over 25%.

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