Management Marketing

Ms. Pratiksha Rai

Have more than ** years of academic and industry experience..

Academics has always been my fervor. My strengths are constant

industry interaction and incorporating industry development in

teachings. I believe in - Knowledge, Learning and Two way

communication.

Major Areas of Interest are Marketing Management, Consumer Behavior,

IMC Advertising Management, Brand Management, Business Communication

and Personality Development, E-Marketing

Career Track

Academics

Review and Designing of curriculum, case study preparation Paper setting

and evaluation have been the routine part of the academics. Identifying new

areas of development, Industry orientation and incorporating those in the

curriculum has been my commitment.

Apart from regular teaching, conducted seminars on Time Management,

Communications and Presentation Skills, Attitude Enhancement Personal

Grooming and Body Language for Sales Professionals and Students.

Subjects Taught: Marketing Management, International Marketing, Retail

Management, Consumer Behavior, Advertising and Sales Promotions /

Integrated Marketing Communications, Integrated Retail Communications,

Services Marketing, & E-Marketing and E- business

Institutions

Lighthouse Institute

Oct 2009 - till date ( PDP's Corporate trainings)

IILM Institute for Higher Learning, Gurgaon.

July 2006 - Sept 2009 as Asst. Prof. (Marketing and Retail)

Activities and Responsibilities :

Program Coordinator- PGP Retail

Associate Dean - PGP

Coordinating the program - subject allocations, time scheduling of the

classes, regular academic and administrative activities

Apeejay School of Management, Dwarka, New Delhi

November 2003 to July 2006 as lecturer ( Marketing)

Achievements:

. Coordinated and guided live Retail project contest for consulting

firm. The team won and was very well appreciated by the consultants

and the team of judges apart from the audiences present.

. Successfully organized "Synergy" the 2-day annual fest for students.

Major Projects Handled at Apeejay :

Mentor to PGDBM students

. Online Retail Management Course

Rai University, Gurgaon

August 2003 to Nov 2003, Lecturer (Marketing)

International Institute of Professional Studies, DAVV, Indore

January 2000 to July 2003 Lecturer (Marketing)

Achievement: Coordinated the management festival 7 days

Institute for Finance and International Management (Bangalore)

January 1998 to May 1999 Faculty (Marketing)

Visiting Assignments ( 1997 to 2012)

European Management Institute (New Delhi)

IITM Janakpuri (New Delhi)

IIMT (Gurgaon)

BCIPS (Dwarka ND)

Institute Of management Studies (DAVV, Indore)

International Institute of Professional Studies (DAVV, Indore)

Institute of Business Management and Technology (Banglaore)

National Institute of E-Commerce(Banglaore)

Dayanand Sagar Management College (Bangalore University, Bangalore)

Intech IBM (Bangalore)

FDPs and Workshops:

. Three day workshop on: Handling case study in class room and Case

study Development - 2nd to 4th April '08 by Prof. B. Bhattachayya DG

IILM

. Two day workshop on innovative teaching methodology in Management -

23th to 24th July 2007 Prof. Kakoli and Prof. Jahar Saha IIM

Ahemedabad

Publications

Innovations in Retail communication (Paper Accepted): National Seminar on

Managing innovations in Business enterprises, Nov 2008

CRM: Key to Sustainability and Success in Retail: National Seminar on New

Dimentions in Management; Striving for business excellence Oct 2008

Corporate governance evolution and significance for Business and

Government; All India seminar on mapping excellence towards global

competitiveness Mumbai; Oct 2008

Sustenance and Growth through Brand - International conference on

management and sciences & arts, Gurukul Kangri university Haridwar

Supply Chain Management: Competitive Advantage for Retailers - "Nirma

International Conference on Management" January 2007

Management Education - A Challenge: TQM A Solution - "International

conference on Quality Management Practices- 2007" held on 16th and 17th

August 2007 at ITM Mumbai.

CRM Implementation Challenges - I MAZE, International Conference, IIPS DAVV

Indore 2002

Synerzizing KM and Environment - I MAZE, International Conference, IIPS

DAVV Indore 2002

Sustenance in the era of Knowledge Management - I MAZE, International

Conference, IIPS DAVV Indore 2002

Articles in Process:

Impact of Visual Merchandising on Impulse Purchase

. Patronizing: A key issue for a retailer.

Scholastic Records

Post Graduation MBA, Institute Of management Studies DAVV, Indore. 9.22

CGPA (10 point scale) in the year 1997

Graduation

Bachelor of Commerce, M. B. Khalsa College, DAVV Indore, in the year 1995

Additional Qualifications

Diploma in Web Designing, Bangalore.

Diploma in Web Marketing, Bangalore

PERSONAL DETAILS

Date of Birth : October 14, 1974

Address : A- 402 Harmony Appartments Sector 23 Dwarka, New

Delhi - 75

Contact No. : 987-***-****

Contact this candidate