Marketing Sales

Johnny Castellon

OBJECTIVE

* ***** **** ***, * will either be an established marketing professional or a renowned menswear designer. My

passions are in continuously learning about marketing research, strategy, integrated communication plans, and

sketching what will potentially be the next ground-breaker in the world of menswear. Welcome to my life.

WORK EXPERIENCE

G-Star Raw – Public Relations Catracho Construction, LLC. – Nielsen, Inc. – Field Recruiter

Associate Senior Marketing Specialist and for the National Consumer

June 2012 – Present Buyer Panel

May 2009 – May 2014 Aug 2013 – Feb 2014

¬ Assisting the editorial team

with general administration ¬ Managed interactions and ¬ Helped make projections

and research for editorial, relationships with current and observations based on

publications, and credits and potential clients of the the demographics of our

company sample population

¬ Liaising with the in-house

samples team, requesting ¬ Utilized email, online ¬ Organized mid-week and

and collating samples as and display ads, fliers, response- weekly reports for the

when required generating director who utilized the

newspaper/magazine information towards the

¬ Liaising and maintaining a

advertisements, and representative sample

relationship with fashion

outdoor advertising

PRs with regards to sample ¬ Went out in the field and

call-ins and returns ¬ Utilized SEO tactics to recruited homes that

optimize keyword search qualified to be part of the

¬ Responsible for trafficking,

and determine how we representative sample

packing and unpack samples

reach our target market

while keeping a

online

comprehensive log

RECENT PROJECTS/EXPERIENCE THE SKILLS YOU NEED

Marketing Research Intern for Asking Matters Proficient in all Microsoft Office applications

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(fundraising consulting firm) Skilled in Photoshop, Illustrator and Indesign

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Marketing Research Intern for Gabriella’s Strong interest in Google Analytics, Google

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Restaurant (Mexican-cuisine restaurant) Adsense, Google Adwords, Nielsen Adviews,

Freelance writer for Sneakerfiles.com (well- Omniture Site Catalyst, and Scarborough

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known online publication for men’s fashion and Highly skilled in reading, writing, or even

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lifestyle) speaking Spanish as a second language

Executive Producer of our college’s first ever Sales, marketing, strategy, consumer behavior,

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fashion show and constructed an outfit for their decision-making, statistical, analytical, and

spring collection (’13) communication skills

Currently working on a menswear clothing line

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EDUCATION

2009 – 2013 Fordham University at Rose Hill – Gabelli School of Business – Bronx, NY

Bachelors of Science in Marketing

Dual Concentration in Business Admin. & Entrepreneurship

Honor Roll

GPA: 3.0

*********@*******.*** 347-***-**** 600 Trinity Ave. Apt. 3C Bronx, NY 10455

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