Sales Marketing

ZACHARY DYLER

***** ***** ***, ****** *** Rey, CA 90292 C: 818-***-**** ******@*****.***

Career Focus

Creative and forward-thinking digital advertising and sales professional with 8 years of diverse marketing and business development expertise. Proven ability to take charge and tackle multiple roles due to solid start-up background. Strong business acumen and interpersonal skills have given an edge in any sales role. Looking to secure a role at an innovative advertising or web based company, that allows for personal and professional growth.

Areas of Expertise

Direct sales and strategy Publisher relations Programmatic media buying CRM/Sales Pipelines

Display/Video/Mobile Acct Management/Analytics Lead gen/affiliate marketing Social Media Strategy

Experience

Digital marketing/Sales Consultant

03/2014 to 08/2014 Method (drg)/Promotionalize It

Manhattan Beach, CA Targeted new long-term business partner prospects and closed 8 deals in 6 months, doubling revenue over the period. Responsible for relationship-building and account planning with uniquely assigned accounts. Planned and negotiated digital media buys, across traditional display, video, and social. Assisted the CEO in creating customized advertising programs to meet the needs of our clients, whether the goal was new leads, increased sales, branding or customer engagement.

Director of Business Development

03/2013 to 01/2014 AdSupply, Inc.

Culver City, CA Oversaw performance marketing branch, working directly with accounts like Hulu Plus, Priceline, Lumosity to drive CPA goals. Headlined our PPC search network, and incorporated that revenue stream into our customized display ad units. Decreased revenue loss on internal traffic by over 30% by implementing new programs to bring in new direct campaigns and cutting nonperforming ones. Consistently closed new accounts, resulting in an 18% increase in monthly revenue. Direct accounts closed included Ubisoft, Acceleration Partners, and LoveFilm.

President

04/2010 to 02/2013 Attn: Media Inc.

Culver City, CA Directly responsible for all aspects of the corporation, including sales, marketing, management and team building. Created customized advertising campaigns, encompassing all of our product offerings. Offered campaign strategy and execution, media buying, and lead generation. Grew customer base from scratch to over 60 accounts and over $800k in revenue within two years. Expanded the company to include an office in Buenos Aires, while managing the sales team domestically. Our XML network and affiliate marketing department helped large clients like Zynga, Vostu, and CafeMom attain their advertising quotas.

Director of Business Development

01/2009 to 02/2010 Seed Corn Advertising

Studio City, CA Started lead generation department and trained/managed our sales team of 3-5 people. Our sales increased by 35% while I managed the team. Gained knowledge of PPC and XML search offerings, and expanded our network of publishers and advertisers in a heavy sales and media buying role. Assisted in the development and execution of Riplounge.com (social media site) and MDSearchEngine.com

(Medical Search Directory similar to Zocdoc).

Account Manager Barons Media

Hired as a marketing analyst to assist in trafficking email campaigns The start up environment allowed me to learn quickly, as I transferred over to a direct sales, media buying, and account management role. Managed a portfolio of roughly 60 accounts, which generated $200k in revenue per month. As a top sales agent for the company, I averaged 40 cold calls daily, and brought on new business from all over the world. Learned lead generation and co-reg field under our President, and was instrumental in fulfilling campaign allocation across all accounts. Instrumental in rebranding the company, complete with marketing materials and a new website.

Education

SMMU Certification: Online marketing Social Media Marketing University General understanding of Social Media marketing, including Facebook, Twitter, Pinterest, Linked In, Mobile, and Search.

Bachelor of Science: Business/Justice Studies Arizona State University GPA 3.04

01/2008 to 12/2008 Studio City, CA

2013 Los Angeles, CA, USA

2007 Tempe, AZ, USA

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