Sales Representative Marketing

GABRIEL ETIENNE

*** ********* ****** ******: 646-***-****

Bronx, NY 10465 **********@*****.***

NEW BUSINESS DEVELOPMENT • STRATEGIC ALLIANCES • COLLABORATIVE NEGOTIATIONS

Results-driven sales leader repeatedly successful in capturing new business and establishing relationships with senior-level

decision makers at both start-up and Fortune 500 corporations. Expert in developing consultative business partnerships

assessing needs, learning corporate objectives, and devising creative strategies that deliver desired benefits. Demonstrated

ability to lead a team and over deliver on sales quotas and drive consistent multi-million dollar revenue growth.

CORE COMPETENCIES

Market Analysis Competitive Analysis Client Relations

• • •

Business Forecasting Contract Negotiations Capture Management

• • •

Business Plans Product Launch/Marketing/Rollout Account Management

• • •

Strategic Planning Sales Forecasting & Promotions Team Leadership

• • •

PROFESSIONAL EXPERIENCE

ARLINGTON CONSULTING GROUP NOV 2009-PRESENT

Marketing and Business Development Director

Developed strategic plan to develop and lead marketing team to expand non-profit agency’s total client footprint.

Implemented new marketing protocols and established joint ventures with other agencies. Managed a $3 million budget. Provided strategic and

tactical leadership to a team of 10. Established direct-to-consumer advertising campaign and introduced E-marketing initiatives for key products

and service areas.

Results

• Delivered 50% increase in patient retention

• Developed strategic plan to redirect dollars going to outside agencies and pharmacies

• Implemented marketing protocols which increased pharmacy revenues by 70%,within 36 months

• Led neglected business segments to 35% year on sales increases for the last 36 months

• Rebranded patient support services, which produced 200% increase in patient and employee participation

TRI-ANIM SURGICAL Aug 2007- Oct 2009

Surgical Sales Consultant

Implemented new marketing strategies for critical product launches. Managed hospital and surgical center accounts.

Persuaded key client accounts to incorporate new treatment modalities. Successfully presented before product and evaluation

committees of various hospitals. Leveraged business relationships in the region to gain access to new hospital accounts.

Results

• Increase total sales by 25% over previous year.

• Ranked #12 out of 33 nationally.

SMITHS MEDICAL Sept 2005- Aug 2007

Medical Sales Representative

Primary responsibility included ensuring effective promotion and sales of Smiths Medical products in hospitals and surgical

centers. Convinced anesthesiologists to utilize new devices in operating room procedures. Established and maintained

relationships with key hospital accounts. Consistently exceeded assigned quotas thereby working to constantly improve the

company's competitive position.

Results

• Ranked #3 out of 46 nationally (2006-2007).

• Closed at 116% of sales quota (2006-2007) for anesthesia products.

CARDIOQUICKSYS, LLC May 2001-Aug 2005

Hospital Sales Representative

Marketed EKG leads to healthcare professionals, fostering a supportive, educational approach with all key contacts to develop

long-term relationships. Converted clinicians to new EKG procedure. Conducted trials and in-services in key hospitals

throughout New York City, promoting products and services to the medical profession and conveying the CardioQuicksys

quality message throughout all interactions.

Results

• Exceeded sales quota by average of 120% over goal (2002-2005).

• Ranked #3 out of 15 nationally.

PHARMACIA CO.Sept1999-April 2001

Pharmaceutical Specialty Sales Representative

Acquired struggling territory and drove explosive sales growth by developing personal relationships with key thought leaders.

Marketed products to 400 high-volume practitioners in the New York metro area. Assessed needs of targeted physicians and

addressed those needs with a responsive, customer-focused approach. Successfully transformed underperforming territory to

top position in the company as a result.

Results

• Propelled sales rankings from #29 to #4 out 29.

• Ranked #1 in Depo Provera and Celebrex, blockbuster products for the company.

INNOVEX-SCHERING PLOUGH CONTRACT Mar1998-Aug1999

Sales Representative

Marketed and promoted various Schering Plough products including Claritin, Nasonex, and Elocon. Worked with clients to

understand and identify customer needs, communicating about products in a way that was relevant to each individual

customer and customizing discussions and client interactions based on understanding of customer's needs. Developed

creative programs to increase physician participation and expand existing market share.

Results

• Increased territory rankings from #13 to #6 in the region.

NESTLÉ Jan 1994-Mar1998

Distribution Manager

Promoted from Sales Representative and assigned responsibility for selling Nestle USA products in all military resale business

channels. Led staff of 15 employees. Implemented corporate merchandising objectives at store level.

Results

• Supported the largest military bases in the Mid-Atlantic region.

• Produced $2.5 million in sales.

EDUCATION

B.S., Howard University (1993)

Certified EKG technician, City University of New York

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