Sales Customer Service
Resume:
Michael E. Lugo
Florham Park, New Jersey 07932
*********@*****.***
SUMMARY OF QUALIFICATIONS
Successful sales executive with proven ability to drive and sustain corporate revenues through
broad-based competencies in:
Forecasting& Inventory Management Strategic Planning
New Business development Account Management
Product Development/Co-Branding International/Domestic Sales
Marketing/Sales Promotions Expertise in Asian sourcing strategy
• Built strong relationships with Wal-Mart, Target, CVS, Sears/Kmart, TRU
• Develop and implement short and long-term strategic sales and business plans
• Provide leadership and innovation in key account development, management and expansion,
consistently broadening customer base and channels of product distribution
• Skilled in senior level presentations, negotiations and relationship building
• Work with European distributors in the United Kingdom, Australia, Austria, France, Finland,
Netherlands, and Middle East
• Created new business in the U.S. Canada, South America, and Europe
• Collaborated Strategies and decisions regarding manufacturing in China
PROFESSIONAL Vice President of Sales, NSI International Inc.
EXPERIENCE NY, New York October 2013 to Present. Specializing in Nickelodeon Gak& Floam, Slime.
Smithsonian science kits, Magic Rocks, Wubble Bubble, Oglo crafts and Oglo sports.
RESPONSIBILITIES:
• Direct and manage sales representatives for the United States, Puerto Rico, South America, Europe, and
Canada
• Direct sales planning and market analysis activities, including market research, competitive product
evaluation and selling techniques throughout each sales territory
• Structure and negotiate pricing, volume discounts, co-op advertising and premium promotions
• Provide input to product development to enhance product offerings based on evolving market conditions
and customer feedback
• Direct and maintain customer service standards to ensure maximum sales opportunities and brand loyalty
• Create short and long term strategic plans and sales forecasts to ensure projected volume and profitability
goals are met
• Responsible for key accounts such as Wal-Mart, K-Mart, Target, Kmart, Toys R Us, CVS, Walgreens,
Bed Bath &Beyond, Michaels, Acmoore, Wal-Mart Mexico, Wal-Mart USA and Wal-Mart Puerto
Rico
• Implement business activities to develop and launch new products
• Proficient in Retail Link (Wal-Mart)
Key Achievements:
Created a more responsive and market driven organization resulting in increased sales from zero dollars
to 12 million in the first year with the pound puppies brand at Wal-Mart
Opened new market channels and established strategies alliances in Canada, and South America
Developed and introduced successful new products for the domestic/international markets
Conceived innovative sales strategy that increased annual company revenue to $25 million
Managed over 500 individual SKU’s
Wrote a 1.5 million dollar order in one afternoon with Ames department stores
Sold Wal-Mart the 1 direction program which resulted in a 15 million dollar program
Vice President of Sales& Marketing, The Wish Factory Inc, Paw Prints group, Les Friedland
&Associates, Winway Corp. Montclair, NJ. February 2003- September 2013. Specializing in infant,
Toddler, Fashion Dolls Mechanical dolls, doll accessories Pound puppies plush, Licensed products,
Crafts, Activities, Pre School products, Girls.
RESPONSIBILITIES:
• Responsible for key accounts in Canada
• Directed and managed sales representatives for the United States, Canada and Latin America
• Responsible for working with China to ensure quality, and on time shipping
• Created and executed appropriate sales strategies to make sure that sales goals are reached
• Provided day to day leadership for sales and marketing personnel
• Set aggressive monthly sales goals
• Demonstrated superior negotiating skills to maintain profit margins while achieving marketing and sales
goals of the company
• Developed strategic sales and marketing plans
• Responsible for key accounts such as Wal-Mart, Target, Toys R Us, Hobby Lobby, Michael’s
• Built and developed a high performance sales team
Products launched:
Baby Love U: Interactive doll line with mechanical features
Kristi G Chair: The Go& Grow chair is designed for children 3-6 months with various functions.
The chair has a sun bonnet, tray, safety belt etc.
EZ Wipe diaper bags: A fashionable diaper bag with an EZ wipe feature attached to the bag for easy
clean up.
Optari: An all purpose EVA bag for girls and moms. The colorful bag has the Croc look.
First friends: A baby pacifier with a plush stuffed animal attached to it.
1 Direction: Novelty products for the hit boy band at TRU, Wal-Mart, Target, Walgreens, CVS, South
America, Canada, etc.
Director of Sales, Rose Art Industries Inc. $150 million dollar company in manufacturing of
Toys, Activities, Arts &Crafts and Stationery Livingston, New Jersey. May 1993 to January 2003.
ACCOMPLISHMENTS:
Negotiated a single order of Pokémon product for $1.5 million dollars from Ames department stores.
Built and managed a national sales force which generated $20,000,000 in annual revenues.
Created new business in the U.S., Puerto Rico, Central America, and the Caribbean.
RESPONSIBILITIES:
• Responsible for all sales and sales related staffing, forecasting, pricing, and product development.
• Responsible for managing sales force consisting of 25 sales representatives.
• Direct call responsibility for top house accounts, mass, specialty, drug, and grocery accounts.
• Pioneered company into mass market, warehouse clubs, off price supermarket, and drug retailers.
• Mastered the art of positioning and selling unique product in non-traditional departments to maximize
sales.
• Played a key role in the growth and development of such key accounts as Staples, BJ’s Wholesale Club,
Kroger, Ames and Rite-Aid Corp.
National Sales Manager, Coloron Industries Inc 20 million dollar company
A Division of Rose Art Industries
Brooklyn, New York. May 1990 to April 1993.
RESPONSIBILITIES:
• Managed five inside account managers, and ten outside sales rep organizations.
• Directed business activities to develop, and launch new products. Enhanced sales results of existing, and
continuing products.
• Collaborated strategies and decisions regarding manufacturing in China. Worked closely with China
office, and was the liaison with overseas operations.
• Implemented new sales, marketing, and product development programs.
• Successfully managed Glitter Magic/Crayon Divisions, which generated an excess of 15 million
dollars in sales.
EDUCATION: Hofstra University, SUNY Westbury 1993 Bachelor of Science with a concentration in Sales/Marketing
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