Sales Manager

M IKE CANNON

**** ****** **** ***** ! Portage, MI 49024

Home: 269-***-**** ! Cell: 269-***-**** ! Email: *************@*****.***

SALES LEADERSHIP

Experienced sales and management leader with a proven track record of delivering growth through

servant leadership and high performance teams. Keen ability to maximize both company as well as

employee potential. Strong sense to align customer needs alongside organizations products and

services. In each leadership role, continued to leverage and strengthen relationships to “create value”

and “demand”.

C ORE COMPETENCIES

Consultative Selling Account Management Sales Training & Leadership

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Executive Presentations Create/Deliver Budgets Customer Relationships

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Leadership & Vision Contract Negotiation Financial Analysis

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New Market Penetration Strategy and Execution Staff Assessments

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SELECTED ACHIEVEMENT HIGHLIGHTS

Peak Performer: 2008, 2009, 2010, and 2011. Charter Media: 103%+ minimum annual achievement.

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Transitioned Sales Organizations CRM hardware and software for efficiency and effectiveness.

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Rising Star, Super Star, and All-Star Recognition: TCI / AT&T Media Services.

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Grew C/F 10%+ minimum TCI/AT&T: 10 Years with Media Services.

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Reduced employee churn with improved On-boarding process.

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Initiated ordinance change for Electronic Billboard within Kalamazoo, Michigan.

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P ROFESSIONAL EXPERIE NCE

Viamedia

Vice President/General Manager August 2013–Present

Vice-President & General Manager of Viamedia Chicago-Overseeing all cable television advertising

revenue streams/teams (30+ employees), all cable video commercials for Viamedia WOW and RCN

cable households. Overseeing all National advertising sales teams, Regional advertising sales teams,

Local advertising sales teams, Viamedia Advanced Advertising sales teams (Yodle SEO & SEM) and

Long form advertising. Pre-roll internet video 15 & 30 second pre-roll video on over 50,000 sites including

mobile. All upper management functions budgeting and all employee-hiring functions, responsible for

EBIDTA, P&L on a weekly basis and all revenue projections and annual budgets. Excellent trainer in PSS

(Professional Selling Skills) and Integrity Coaching certified. Responsible for increasing revenues

annually in the millions on a consistent basis year after year.

Director of Sales-Chicago 2012-2013

Responsible for successfully overseeing the management of local sales teams for the purpose of

maximizing revenue, improving market share and promoting the values and objectives of the

organization. Provide direction and strategic changes to executed plan to meet and exceed budgeted

targets. Work with all departments to achieve all market and company goals. Focus on core product of

spot avails along with new media revenue streams. These included Pre-roll, SEO, and SEM. Responsible

to consistently grow revenue, decrease expenses, improved cash flow, and career path (develop)

employees annually. Recruit, build, and strengthen team performance. Work within all departments

including national, regional, and local sales team. Launch DMA wide channels within market.

Cumulus Broadcasting

General Sales Manager 6/2012–12/2012

Drive the future of local media sales. Provide our teams with a great product to sell, superior training

tools, and a sales management system that supports business development and rewards performance.

Encourages innovation and supports effort to drive new business. • Lead a team of 5-15 local account

executives through effort to diversify broadcast sales portfolio and penetrate vital business categories.

Must lead the process of implementing our resources and build a culture based on new business

development. Requires a deep appreciation for systems, performance monitoring/measurement,

training/employee development, and a results-oriented leadership approach. Encouraged to identify high-

performance sales talent and rebuild his/her team to insure continued growth.

CHARTER MEDIA

Director of Sales, Great Lakes KMA: Michigan, Minnesota, and Wisconsin 2009 - 2012

Director of Sales, Michigan / Nebraska 2007 - 2009

Responsible for successfully overseeing the management of local sales teams for the purpose of

maximizing revenue, improving market share and promoting the values and objectives of the

organization. Provide direction and strategic changes to executed plan to meet and exceed budgeted

targets. Work with all KMA departments to achieve all KMA department goals. Reporting strutcture as

follows: 4 GM’s, 15 SM’s, 19 offices (100 Account Executives), and ASM. Focus on core product of spot

avails along with new media revenue streams. These included mobile, digital, real estate channel, VOD,

and direct mail. Consistently grew revenue, decreased expenses, improved cash flow, and career pathed

(developed) employees annually.

ADAMS OUTDOOR ADVERTISING

General Manager, Southwestern Michigan / Northern Indiana 2003–2007

COMCAST SPOTLIGHT/AT&T MEDIA SERVICES/TCI MEDIA SERVICES

General Manager, Rock Island, Illinois / South Bend, Indiana 1992-2003

TCI-CHICAGO CABLE ADVERTISING

Account Executive 1990-1992

E DUCATION AND CREDEN TIALS

Bachelors Degree, Liberal Arts, Major, Biology, Minor, Chemistry / Physics

Lake Forest College, Lake Forest, Illinois

Senior 25

P ROFESSIONAL S EMINARS

SWOT, Recruiting, Richardson’s Sales Coaching, 360-Degree Assessments, Professional Selling Skills

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