Anthony O. Caldeira
Mississauga, On, L5J4B7
*******.***.*******@*****.***
PROFILE
. Retail Professional with over 7 years experience, driving sales and
profitability by achieving financial and non-financial results. Proven
ability to develop and promote store strategy and vision, parallel with
company objectives.
. In depth experience in Operational responsibilities, sales management,
Business networking, Recruitment, Loss prevention/privacy and general
management
. Enhance coaching, talent development and succession planning ability that
fosters a culture of leadership and strategic sales innovators.
Key SKILLS
. Strong senior leadership and management ability
. Superior understanding of business acumens
. Manage customer relationships in diplomatic manner
. Heighten ability to make complex decision with integrity that supports
company guidelines and make sound business sense
. Develop unique selling approaches and value statements to coach results
. Strong ability to plan, organize and priorities efficiently to
effectively handle daily routine and ongoing distractions
. Engage and inspire team to lead a sales focus environment
EXPERIENCE
District Market Lead Service Manager, Staples Business Depot,
Mississauga, Ontario - 2010 - Present
Lead the Mississauga/Brampton Districts Stores in evolving the Copy and
Print and Technology Services Business by streamline the people, process
and structure towards successful adaption of market trending. Model,
promoted and coach sales and cultivate an inspired selling culture with key
senior associates for each store. Develop organizational internal
infrastructures to support strategic objectives and maximizes on growing
profit to targeted regions. Create opportunities to grow and promote a
culture of leadership and accountability. Ensure managers and supervisors
are leveraging and developing the sales capacity of associates by setting
foundation for use and implementation of selling technique and company
programs. Identify ownership within stores for growing sales and customer
loyalty and expanding relationships with new business and prospects.
Services Manager, Staples Business Depot,
Mississauga, Ontario - 2010 - Present
Promoted to services manager at the Staples Heartland Town Centre. The core
responsibility includes networking with Business Owners to integrate
Staples Services, model, promote and hold team members accountable for
customer service excellence, operational management and associates
development. Accountable for financial and non-financial business results
through effective management and execution of the service areas of Copy
Centre and Technology Services. Developed and implement comprehensive sales
and services strategies across all departments of the store to reduce
redundancy and maximizes on sales productivity. Evaluates, coaches and
provides high quality instruction to direct reports. Strategically increase
YOY sales and profit in Heartland Copy Centre by 22% ranked 34th
nationally, ranked 24th nationally on customers services index reporting
and ranked top 5 nationally for Business sign up and average spending.
Key Strength:
. Sales & Revenue Generation
. Account Management
. Customer Relations Development
. Market Research and Analysis
. Business Outreach Strategies
. Promotion and Sales Tactics
. Customer Service Tactics
. New Business Development
. Competitive Market Growth
. Effective Presentation Skills
. Performance Management
Business Manager, Staples Business Depot,
Mississauga, Ontario - 2007-2010
Promoted to Store Support Manager at Dixie Staples concurrent with the
Heartland Town Centre with 60+ employees. Directing sales team towards
strategic merchandising standards, leading ongoing initiatives and develop
store objectives. Lead, manage and ensure the maximization of sales growth
& profit growth within sales departments. Define goals and expectations
with direct reports and provide a follow-up routine. Target businesses and
organizations that will provide the most value and grow business within the
market and leveraging the best customers.
Key Results:
. Successfully Managing Staples Retail Stores in Mississauga, delivered
highest gross net sales and landed gross margin in consecutive years 2012-
2013.
. Transforming the store sales culture to improve customer's experience,
associates engagement, which led to improve operating profit in key sales
metrics.
. Improved the store's ranking in Technology Services, Attachments Selling
Program both units & margin from 326th to top 200th in company during 6
months intervention.
. Achieved 100% compliance of health and safety ministry mandates year
2013.
. Responsible for training and development newly hired business support
Managers in Provincial regions including Manitoba, Saskatchewan and
Ontario. Networking with community managers to pipeline the development of
sales team and ongoing performance management to deliver of company
standards.
Technology Consultant, Staples Business Depot, Kitchener, Ontario 2007
Advance into new role with limited background, recognized as a "rising
star" with immense potential. Improved the store sales in high profitable
and under utilize SKUS that translated in district wide additional sales.
Mentored subordinates and seize the opportunity to develop management
competencies.
Key Strength:
. Accountable for maximizing sales by managing a team of sales associates,
and coordinating with manager to enhance the development of sales team.
. Responsible for deliverying and executing store standards and sales
targets.
. Maintaining a customer service focused environment as per our EASY brand
promise.
. Communicating day-to-day, seasonal and long term plans and initiatives to
maximize sales and profits.
Laboratory Supervisor, University of Waterloo, Waterloo, Ontario - 2010-
2012
Manage the use of laboratory equipments and protecting the integrity and
standards of the laboratory. Design and implement structures of
accountability and improved process by coordinating with professors and
technicians to ensure compliance with safe material handling, protocols,
equipment return and quality test.
EDUCATION
. university of Waterloo, Waterloo, Ontario - Kinesiology & Minor
Psychology, 2012
. Blessed Mother Theresa Catholic Secondary, Malvern, Scarborough,
Ontario - Diploma, 2006