Marketing Assistant

Chad Efaw

304-***-**** ● *** Clarksburg Street, Mannington, West Virginia 26582 ● ****.****@*****.***

Education:

Lehigh University May 2014

B.A., Economics, Minors in Business & Political Science

Courses: Managerial Economics, Econometrics, Marketing Engineering, New Product Development, Public Policy

Certifications: Thomson One

Professional Experience:

Enterprise Systems Center, Department of Industrial and Systems Engineering September 2013-April 2014

Business Analyst

• Designed a more efficient process for cleaning diesel particulate filters (DPF) for Hunsicker Emissions Services

• Evaluated market to build financial models and business plan for commercialization and venture capital pitches

Marketing Engineering, Lehigh University Office of Advancement September 2013-December 2013

• Used SPSS and MEXL to analyze alumni giving data and personal characteristics

• Provided Client list of high-value donors to target using choice modeling, regression, and unique RFM scores

INNOVA Commercialization Group, West Virginia High Tech Foundation June 2013 - January 2014

Business Analyst

• Investigated investment opportunities in technology firms based in West Virginia

• Critiqued business plans and performed due diligence to send to Advisory Board for potential venture

• Met with and counseled clients through the business startup process; determined equity structure and valuation

Nonprofit Consulting Practicum January 2013-May 2013

Consultant, Pro Bono

• Worked with the “Coalition for Appropriate Transportation” to study ridesharing in and around the Lehigh Valley

• Analyzed and presented data and findings of the economic impact of traffic and ridesharing on the community

Lehigh University Management Assistance Counseling August 2012-December 2012

Lead Consultant, Pro Bono

• Consulted with local organic food delivery business, Pure Sprouts, to solve logistical and managerial problems

• Developed and implemented recommendations for improving marketing and supply chain ROI

Small Business Development Center

Research Assistant, International Trade and Marketing August 2012-May 2013

• Performed market and economic research, as well as regulatory law research in international emerging markets

• Compiled research into presentations and reports for various clients

Research Assistant, Government Contract Procurement June 2012-August 2012

• Researched government contracting opportunities for small businesses by using Federal and State databases

• From my efforts, one client bid on and won $500,000 environmental engineering contract

Leadership:

Management Consulting Club Fall 2013-Present

Career Development/Strategy

• Worked on skills related to management consulting, such as problem solving and case studies

Tamid Investment Group Fall 2013-Present

• Met weekly with other students to discuss emerging markets and invest in small businesses

• Consulted with SoomFoods in areas of supply chain management and marketing

Lehigh University Office of Residence Life Fall 2012-Present

Resident Advisor

• Assessed and responded to academic, career, and personal needs of 50 first-year students, 25 more than normal

• Created, planned, and implemented educational, social, and recreational programs with other resident advisor staff

Alpha Epsilon Pi Fraternity Fall 2011

Secretary

Miscellany: Economics Society, Admissions Tour Guide, Sports Analytics, Stand-up Comedy, Fitness Club, Club Golf

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