Marketing Management
Resume:
SENTHILKUMAR K
No:* Marappa Gounder Street
Okkilipalayam,Coimbatore
Tamilnadu,INDIA,PIN 641032
E: ***************@*****.***
PERSONAL SUMMARY
A highly motivated and confident individual who has a successful track record of making online
campaigns profitable, and who also possesses solid exposure to SEO and other related disciplines.
Background experience in emerging trends, best practices and in evolving strategies to continually
improve a sites performance in search results. Having highly technical knowledge of the industry along
with a very good strategic approach to problems. Currently looking for a suitable consultancy position with
a reputable and exciting employer.
CAREER HISTORY
Infinity Media, Coimbatore
SEO Analyst Jan 2012 Present
Overseeing the management of a portfolio of campaigns, and responsible for building, developing and
implementing SEO and social media strategies from the ground up.
Total Exp: 2.6 years
Relevant Exp: 2.6 years
Notice Period: 3 months (It can be Negotiable)
Current Location: Coimbatore Tamilnadu
Desired Location: Anywhere in The World
Current Salary: Rs.210000/pa
Expected Salary: Negotiable as per the Experience, city, designation and market standard
Present Designation: Senior SEO analyst
Desired Designation: Senior/Team Leader/Manager
Passport and Pan Card: Yes I have my Passport and Pan card
Willing to work in any sift: Yes
Duties:
Getting clients sites higher on the search engine results.
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Actively researching, testing and proposing new approaches to improving search engine rankings.
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Selecting search phrases and choosing keywords.
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Advising and training up clients on the basics of search engine optimization so they can look after
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their own websites.
Launching SEO campaigns for clients.
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Implementing online search strategies.
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Analyzing search results via Web Analytics and other specialist software.
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Optimizing websites and landing pages.
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External link building with relevant high quality third party websites and directories.
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Internal link building within sites.
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Building relationships with other SEO professionals.
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Resolving technical issues related to a client’s website.
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Constant evaluation of keywords.
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Searching for and finding suitable domain names for clients.
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Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert
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performance and back links.
Providing remote support, advice and tips to clients.
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Developing cross platform e marketing strategies.
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Involved in the annual SEO planning process.
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On Page and Off Page Optimization.
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Organizing research and surveys.
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Carrying out competitor research.
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Producing regular audits and writing up detailed monthly performance and progress reports for
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clients.
Writing articles for customers and posting them on relevant blogs, forums and websites.
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PROFESSIONAL EXPERIENCE
SEO competencies
Staying up to date with the latest developments in the SEO field.
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Thorough understanding of E commerce.
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Knowledge of video search, blogging, twittering, web usability, site design, conversion rates, geo
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targeting, and ranking methods etc.
Commercially aware with good business acumen.
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Extensive understanding of how to follow compliance guidelines and avoid black hat techniques
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that can damage a client’s website.
Email marketing, e newsletters and campaigns.
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Social media campaigns.
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Understanding of mobile technologies.
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Usability consultation.
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Possessing basic HTML skills.
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Personal
Able to priorities work according to importance.
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Excellent communication skills for client facing meetings.
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Clear understanding of ROI analysis.
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Willing to work off site at a client’s offices.
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Able to explain SEO concepts to non technical people including audiences.
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Possessing a analytical mind.
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Self motivated and ambitious.
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KEY COMPETENCIES AND SKILLS
Link building
Lead generation campaigns
Content management
Pay Per click (PPC)
Internet marketing
Affiliate marketing
META optimization
Website development
Website management
Campaign management
Site structure
Custom page creation
Social Media management
Advert writing
Bidding strategies
Technical Skills:
Web Programming: HTML and CSS. Working knowledge of SEO tools such as Google Ad words, Word
Tracker, Overture, Keyword discovery, HTML validators, Keyword Analyzers, Link Popularity Analyzer, Web
Tracking Tool such as Stat Counter and Google Analytics. Email Marketing with benchmark email.
Software Knowledge:
MS Office, Adobe Photoshop CS5, Dream weaver Mx, Corel Draw, PageMaker 6.5, Flash Mx, SEO
Tools, Google Analytics, Webmaster Tools.
Additional Information:
Good Knowledge of Web & Graphic Design and Animation. Basic Knowledge in Affiliate & E mail
Marketing and Banner Advertising.
ACADEMIC QUALIFICATIONS
SSLC (2007 2008) – Government Higher Secondary School, Othakkalmandapam, Coimbatore.
Diploma in Information Technology (2008 2011) – Sri Ramakrishna Mission Vidyalaya Polytechnic
College,Coimbatore.
Hobbies and Interest: Internet Surfing, Reading Books & Newspapers, Singing, Watching
Sports, News, Sketching etc.
PERSONAL PROFILE:
Full Name : Senthilkumar Kaliappan
SEX : Male
DOB : 26 Feb 1993
Nationality : INDIAN
Marital Status : Single
Languages Known : English and Tamil
REFERENCES Available on request.
Declaration:
I hereby declare that all the above furnished information regarding me isall correct and true to the
best of my knowledge.
Date :
Place : (SENTHILKUMAR K)
Contact this candidate