Marketing Sales
Resume:
Brian M. Varano
**** ****** ****, ************, ** 19460
*******@*******.***
Profile
Proven leader with more than 20 years of experience in developing and
executing intricate marketing plans to achieve business objectives. Able to
create and manage global brands. Areas of expertise:
. Global Marketing
. Public Relations
. Demand Generation
. Brand Development
. Product Marketing
. Marketing Material Creation
. Trade Show Management
. Public Speaking
. Search Engine Marketing
. Social Media Management
Experience
2012 - Present Grand Oak Consulting
Phoenixville, Pennsylvania
Marketing consulting firm dedicated to creating and
managing comprehensive business-to-business marketing plans
for high tech companies. Services include brand
development, product marketing, marketing material
creation, search engine marketing, and public relations.
2002 - 2012 TruePosition, A Liberty Media Company
Berwyn, Pennsylvania
World's largest company solely dedicated to mission-
critical location-based solutions for public safety and
national security. Most notably, TruePosition's wireless
location systems are deployed across the United States with
AT&T Mobility and T-Mobile as part of their emergency 9-1-1
solutions.
Director of Marketing 2006 - 2012
Identified and targeted new markets around the world.
Uncovered opportunities throughout North and South America,
Europe, The Middle East, and Asia Pacific regions. Directed
marketing activities around the globe, including developing
localized marketing materials, managing trade shows, and
overseeing public relations activities. Rebranded the
entire company to target and capture new markets.
. Managed a marketing budget of $2.5 million and the
company averaged more than $200 million in annual
sales.
. Conducted business in 40 cities in 20 countries
around the world.
Senior Market Analyst 2005 - 2006
Analyzed the wireless location market to make strategic
marketing decisions. Managed multiple market research
projects.
. Conducted multi-million dollar market research
projects that helped to focus the direction of the
company.
Manager of Strategic Partnerships 2004 - 2005
Identified and selected key partnerships based on market
potential and strategic value. Assisted negotiations of
reselling and co-marketing agreements. Managed product
roadmap, pricing, and marketing materials related to
partner initiatives. Interfaced with customers to capture
their requirements and communicate new product development
needs to partners.
. Assisted in obtaining new partners to develop an
innovative solution called TrueNorth Managed Location
Services.
Marketing Communications Manager 2002 - 2004
Managed U.S. and international marketing communications
team, which included developing global brand strategies and
sales tools, as well as organizing speaking engagements and
analyst briefings, maintaining, and coordinating
international trade shows. Assisted Director of Marketing
with development of advertising campaigns, media relations
activities.
. Overhauled the company website, and established its
first search engine marketing program.
1999 - 2002 Advanced Management Group
West Chester, Pennsylvania
Advanced Management Group oversees development of high-tech
business communications companies.
Director of Marketing 1999 - 2002
Developed and executed marketing plans for three companies:
Advanced Audio Visual, Advanced Staging Productions, and
MC3. Managed all direct marketing, print, radio, and web
campaigns. Designed brochures and sales tools. Coordinated
all aspects of public relations, which included writing
press releases, maintaining media relations, coordinating
trade shows, and developing articles for industry
publications.
. Built and managed comprehensive online product
catalog.
. Increased sales for all companies 25 percent each
year from 1999 to 2002.
1994 - 1999 Sterling Commerce, An IBM Company
Wayne, Pennsylvania
Sterling Commerce is leading provider of multi-enterprise
collaboration solutions with nearly 30,000 customers
worldwide.
Senior Marketing Specialist 1996 - 1999
Managed all public relations, marketing campaigns and
programs, and marketing research for Commerce Internet
Division. Created and delivered presentations on electronic
catalogs, data warehousing, and electronic commerce. Editor-
in-chief of division's internal newsletter.
. Wrote and directed video presentation for the 1998
Worldwide Annual Meeting.
. Prepared presentation on data warehousing for 1998
Worldwide Customer Conference.
Sales Coordinator 1995 - 1996
Managed all sales campaigns. Oversaw creation and usage of
all marketing collateral. Coordinated external written
communication for division. Assisted in managing sales
force of inside and outside salespeople. Wrote contracts
and proposals. Created multimedia product demonstrations.
Established standard policies for division's selling
methods, customer retention, and database maintenance.
Prepared and delivered presentations on electronic catalogs
and electronic commerce.
. Assisted to establish new industry-wide electronic
catalogs in the following vertical markets: food
service equipment, hoses and accessories, electrical
products, welding tools, plumbing products, health
and beauty products, specialty tools and fasteners,
wood-working tools, and convenience store items.
Associate Publisher 1994 - 1995
Assisted in building and marketing industry-wide electronic
catalogs from initial focus group to final product.
Prepared and executed product marketing plans. Produced
marketing collateral and coordinated national campaigns.
Attended trade shows, national meetings and executive
conferences.
. Traveled around the United States evangelizing the
importance of transitioning product information from
paper-based catalogs to searchable internet-based
catalogs.
. Launched new electronic catalogs in various vertical
markets.
1993 - 1994 Softmart, Inc.
Downingtown, Pennsylvania
Softmart is a leading global resource for software,
hardware, and information technology services.
Account Representative 1993 - 1994
Acted as liaison between software vendors and corporate
market by selling various types of business software to
Fortune 500 companies and establishing corporate licensing
programs.
. Established electronic software licensing programs
for Exxon, Alyeska Pipeline Services Company, Black &
Veatch, and Weyerhaeuser.
Education Villanova University
Villanova, Pennsylvania
Bachelor of Science in Business Administration, Major in Marketing
Awards TruePosition Leadership Award, 2009
TruePosition Outstanding Performance Award, 2007
Sterling Commerce Commitment to Quality Award, 1998
Training Leadership Training, International Convention of Zeta Psi
InfoComm Education Program
Interpersonal Management Skills Training Program
Performance Management Training Program
Computer Skills Adobe Photoshop, Camtasia, HubSpot, Microsoft Office,
Salesforce.com, SalesLogix, and SilverStripe
Memberships American Marketing Association
Zeta Psi International Fraternity
Personal
Achievement Leukemia Society of America Team in Training, Mayor's Midnight
Sun Marathon in Anchorage, Alaska
Interests Reading, creative writing, music, movies, and physical fitness
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