Brian M. Varano

**** ****** ****, ************, ** 19460

acfu9p@r.postjobfree.com

484-***-****

Profile

Proven leader with more than 20 years of experience in developing and

executing intricate marketing plans to achieve business objectives. Able to

create and manage global brands. Areas of expertise:

. Global Marketing

. Public Relations

. Demand Generation

. Brand Development

. Product Marketing

. Marketing Material Creation

. Trade Show Management

. Public Speaking

. Search Engine Marketing

. Social Media Management

Experience

2012 - Present Grand Oak Consulting

Phoenixville, Pennsylvania

Marketing consulting firm dedicated to creating and

managing comprehensive business-to-business marketing plans

for high tech companies. Services include brand

development, product marketing, marketing material

creation, search engine marketing, and public relations.

2002 - 2012 TruePosition, A Liberty Media Company

Berwyn, Pennsylvania

World's largest company solely dedicated to mission-

critical location-based solutions for public safety and

national security. Most notably, TruePosition's wireless

location systems are deployed across the United States with

AT&T Mobility and T-Mobile as part of their emergency 9-1-1

solutions.

Director of Marketing 2006 - 2012

Identified and targeted new markets around the world.

Uncovered opportunities throughout North and South America,

Europe, The Middle East, and Asia Pacific regions. Directed

marketing activities around the globe, including developing

localized marketing materials, managing trade shows, and

overseeing public relations activities. Rebranded the

entire company to target and capture new markets.

. Managed a marketing budget of $2.5 million and the

company averaged more than $200 million in annual

sales.

. Conducted business in 40 cities in 20 countries

around the world.

Senior Market Analyst 2005 - 2006

Analyzed the wireless location market to make strategic

marketing decisions. Managed multiple market research

projects.

. Conducted multi-million dollar market research

projects that helped to focus the direction of the

company.

Manager of Strategic Partnerships 2004 - 2005

Identified and selected key partnerships based on market

potential and strategic value. Assisted negotiations of

reselling and co-marketing agreements. Managed product

roadmap, pricing, and marketing materials related to

partner initiatives. Interfaced with customers to capture

their requirements and communicate new product development

needs to partners.

. Assisted in obtaining new partners to develop an

innovative solution called TrueNorth Managed Location

Services.

Marketing Communications Manager 2002 - 2004

Managed U.S. and international marketing communications

team, which included developing global brand strategies and

sales tools, as well as organizing speaking engagements and

analyst briefings, maintaining, and coordinating

international trade shows. Assisted Director of Marketing

with development of advertising campaigns, media relations

activities.

. Overhauled the company website, and established its

first search engine marketing program.

1999 - 2002 Advanced Management Group

West Chester, Pennsylvania

Advanced Management Group oversees development of high-tech

business communications companies.

Director of Marketing 1999 - 2002

Developed and executed marketing plans for three companies:

Advanced Audio Visual, Advanced Staging Productions, and

MC3. Managed all direct marketing, print, radio, and web

campaigns. Designed brochures and sales tools. Coordinated

all aspects of public relations, which included writing

press releases, maintaining media relations, coordinating

trade shows, and developing articles for industry

publications.

. Built and managed comprehensive online product

catalog.

. Increased sales for all companies 25 percent each

year from 1999 to 2002.

1994 - 1999 Sterling Commerce, An IBM Company

Wayne, Pennsylvania

Sterling Commerce is leading provider of multi-enterprise

collaboration solutions with nearly 30,000 customers

worldwide.

Senior Marketing Specialist 1996 - 1999

Managed all public relations, marketing campaigns and

programs, and marketing research for Commerce Internet

Division. Created and delivered presentations on electronic

catalogs, data warehousing, and electronic commerce. Editor-

in-chief of division's internal newsletter.

. Wrote and directed video presentation for the 1998

Worldwide Annual Meeting.

. Prepared presentation on data warehousing for 1998

Worldwide Customer Conference.

Sales Coordinator 1995 - 1996

Managed all sales campaigns. Oversaw creation and usage of

all marketing collateral. Coordinated external written

communication for division. Assisted in managing sales

force of inside and outside salespeople. Wrote contracts

and proposals. Created multimedia product demonstrations.

Established standard policies for division's selling

methods, customer retention, and database maintenance.

Prepared and delivered presentations on electronic catalogs

and electronic commerce.

. Assisted to establish new industry-wide electronic

catalogs in the following vertical markets: food

service equipment, hoses and accessories, electrical

products, welding tools, plumbing products, health

and beauty products, specialty tools and fasteners,

wood-working tools, and convenience store items.

Associate Publisher 1994 - 1995

Assisted in building and marketing industry-wide electronic

catalogs from initial focus group to final product.

Prepared and executed product marketing plans. Produced

marketing collateral and coordinated national campaigns.

Attended trade shows, national meetings and executive

conferences.

. Traveled around the United States evangelizing the

importance of transitioning product information from

paper-based catalogs to searchable internet-based

catalogs.

. Launched new electronic catalogs in various vertical

markets.

1993 - 1994 Softmart, Inc.

Downingtown, Pennsylvania

Softmart is a leading global resource for software,

hardware, and information technology services.

Account Representative 1993 - 1994

Acted as liaison between software vendors and corporate

market by selling various types of business software to

Fortune 500 companies and establishing corporate licensing

programs.

. Established electronic software licensing programs

for Exxon, Alyeska Pipeline Services Company, Black &

Veatch, and Weyerhaeuser.

Education Villanova University

Villanova, Pennsylvania

Bachelor of Science in Business Administration, Major in Marketing

Awards TruePosition Leadership Award, 2009

TruePosition Outstanding Performance Award, 2007

Sterling Commerce Commitment to Quality Award, 1998

Training Leadership Training, International Convention of Zeta Psi

InfoComm Education Program

Interpersonal Management Skills Training Program

Performance Management Training Program

Computer Skills Adobe Photoshop, Camtasia, HubSpot, Microsoft Office,

Salesforce.com, SalesLogix, and SilverStripe

Memberships American Marketing Association

Zeta Psi International Fraternity

Personal

Achievement Leukemia Society of America Team in Training, Mayor's Midnight

Sun Marathon in Anchorage, Alaska

Interests Reading, creative writing, music, movies, and physical fitness

Contact this candidate