Capabilities
Branding
Establishing the identity
of a product or service.
Web
Art Direction
Publishing and designing
Establish the conceptual
web pages, creating
and stylistic direction and
graphics using web
orchestrates the work
RYAN SPRAGUE standards, social media
of design staff in the
Art Director design and applications.
development
of a project.
Environmental
As an Art Director I have learned to explain
Graphics
the value of design by how it contributes
Communication systems
to innovation, branding, identity, positioining, that identify, direct, inform,
interpret and enhance the
communictation, user experience, interaction,
environment.
emotional triggers and aspirational behaviors.
Staff Management
Create designs or
Some people say “success in life comes
images for reproduction Managing creative staff including
largely from matching one’s abilities, interests, by any means of visual the development of staff skills.
communication.
and inclinations to appropriate situatioins, jobs,
and relationships”. I completely agree and having
over 12 years in the creative industry I can
say understanding one’s shortcomings and
Experience
weaknesses only makes you a stronger designer
in this industry. To summarize I am passionate
about creativity and the delivery of design
Senior Art Director
solutions that match a company or clients
Thompson Cigar & Co.
objectives, making a key difference to their
Descripton: Retail and mail order cigar company
bottom line. I like to think of my approach
Location: Tampa, FL
in two words; passion and performance. Dates: 2005 - Present
I apply these two values to every project I do.
Expertly co-lead a high-performing creative team to successfully execute design
projects for a multimillion dollar retail and mail order cigar company. Lead creative
direction on all marketing materials while maintaining and developing all graphical
standards, templates, resources, and strategy briefs.
ryan_sprague.prosite.com
Key Achievements
• Manage creative deliverables in-house and freelance teams to lead
all phases of Thompson Cigar campaingns and catalogs.
twitter.com/ryan_sprague
Direct and manage both small and large product photo shoots.
•
(Including the coordination of multiple photographers providing story boards and layouts.)
Develop designs for medium to large scale cigar events. Cordinate event graphics,
•
linkedin.com/in/ryansprague
displays and overal layout of interior atmosphere. (Space and structural planning)
Provide brand direction and design on new cigar products. Redesign old
•
cigar brands to provide increase lift for existing packaging.
acfu5f@r.postjobfree.com
Lead in the development of cigar product launch, marketing, and promotional materials.
•
(National editorial ads, direct mail, newspaper ads, retail marketing, email and web campaigns,
outdoor banner ads, logos, product packaging, and point-of-purchase desplays.)
Cultivate a positive environment through effective collaboration with creative staff.
•
Ensure the timely completion of projects and assignments by providing individual
•
attention to staff and seamlessly directing multiple projects simultaneously.
R EVERSE
Freelance Art Director
Skills Accelorated Waste Solutions
Descripton: Junk Romoval & Junk Hauling Service
Location: Lakeland, FL
Dates: Present
Adobe Photoshop
• Corporate identity design for AWS corporation.
0% 100% • Enviromental design for events and trade shows.
• Front end mobile app design.
Adobe Illustrator • Print collateral and publication design for corporate communications.
Brand Manager
0% 100%
Florida Pool - Subsidiary of Pinch A Penny
Adobe InDesign Descripton: Retail pool/ spa chemical and supply company
Location: Clearwater, FL
0% 100%
Dates: 2004 - 2005
Adobe DreamWeaver Project managed all creative materials for Florida Pool’s spa and pool chemical
product lines by working directly with Director of Sales and Vice President
0% 100%
of Pinch A Penny.
Key Achievements
Adobe Flash
• Faced with increasingly competitive marketplace where manufacturers sales reps
claiming their products to be inferiror over the next, I created Solus Spa brand
0% 100%
Identity to stand out in the market place and on the Pinch A Penny’s shelf.
Quark-XPress
Lead and created all submissions for multiple instore advertising and trade shows.
•
0% 100%
G raphic Designer
Microsoft Word
Dogged Design Studio
Descripton: Small boutique design studio
0% 100%
Location: Tampa, FL
Microsoft Excel
Dates: 2003 - 2004
0% 100% Collaboration with copywriter, senior designer and studio president on
new business presentations, concept development and design campaigns.
Key Achievements
Interest • Designed clean and well - constructed graphics supported by thought provoking
concepts.
New Media
G raphic Designer
Digital Media
H.H. Brown (Subsidiary of Birkshire Hathaway)
Advertising
Descripton: Retail footwear company
Interactive Multimedia
Location: Greenwich, CT
Motion Graphics Dates: 2002 - 03
Web Design
Project managed creative work for H.H. Brown footwear companies. Worked
Graphic Design directly with Marketing Managers for brands including; Born, Nurse Mates,
Visual Communication Dexter, Carolina and Browning.
Photography
Key Achievements
• Helped brainstorm and implement new branding elements for footwear brands.
Organizations • Designed all creative materials including print, packaging and web ads.
• Helped maintain all brand guidlines and strategies for footwear brands.
AIGA
Education
Art Directors Club
Paper Specs
Behence Network Mount Ida College - School Of Design
Bachelor of Science - Graphic Design
Newton, MA