Customer Service Sales

MARK L. MONTABANA

Boynton Beach, FL 334**-***-*** 7984 Cell

**********@*****.*** www.linkedin.com/in/markmontabana

PERSONAL PROFILE

Senior Marketing, Operations and Sales professional with extensive

experience in both large corporations and smaller mid-sized companies,

leading large teams while also driving print and web advertising design,

strategy and execution. Able to lead customer relationship strategy and

development and also manage physical digital print operations for complex

facilities, where increasing profits and reducing costs are a priority.

Expertise includes:

Print and Online Media Planning Operations Management

Account Management Digital and Offset Print Outsourcing

PROFESSIONAL EXPERIENCE

OFFICE DEPOT, INC., Boca Raton, FL 2007 - 2014

Sr. Media Planner

Analyzed current and new markets to determine insert media placement, as

well as scheduled and managed Office Depot's print and online media

distribution with over 350 newspapers and three vendor web sites on a

weekly basis.

. Managed processes associated with Office Depot's complex print

production department and newspapers, consisting of printing and

distribution of between 17 and 21 million pre-printed inserts with

more than 30 price versions per week.

. Drove relationship with Office Depot's online partners, including

ShopLocal, Retale and FLIPP mobile applications, and placement of all

online insert price versions, verifying that these versions were

posted correctly per provided PDF files, with highest quality

possible.

. Increased or decreased circulation of market needs by developing and

proactively reviewing circulation trends with advertising agency.

. Analyzed advertising cost and sales data to make recommendations to

management on current and new insert media buys. Resulting in removal

of underperforming zip codes and addition of zip codes that produced

positive ROI.

. Evaluated and offered recommendations to Local Marketing and Grand

Opening Teams on distribution for their local marketing and grand

opening insert media buy.

. Drove utilization of Print Advertising Scheduling System (PASS) to

manage and maintain newspaper database consisting of display /

insertion rates.

VERTIS INC., Jacksonville, FL 2002 - 2007

Media Account Manager

Primary client interface responsible for managing daily activities of

account and developing project plans in support of client's insert media

strategy across four regions.

. Developed scheduling and maintenance processes for customers print

media distribution, consisting of over 200 newspapers in five states,

which execute on a weekly basis using Advertising Event Management

System (AEMS).

. Drove weekly printing and distribution of 11 million pre-printed

inserts consisting of at least 40 or more different pre-printed

versions for distribution through Vertis' vendors. Resulting in

accurate placement of printed inserts within clients markets.

. Analyzed existing and new markets using Media Research and Planning

System (MRPS), to evaluate effectiveness of current media buy and

recommend changes as necessary.

QUESTPRINT, BREKEL GROUP INC., Orlando, FL 2001

Production Manager

Managed On-Demand digital book publishing production department consisting

of 25 employees.

. Managed daily production and reduced departmental waste by 10% in two

months.

. Developed departmental ISO 9002 compliant processes, procedures and

workflow with Quality Manager resulting in decrease of re-worked

projects.

. Contributed to rollout and implementation of company-wide print

management system resulting in sales, creative, and customer service

departments able to track client job progress and make adjustments

when necessary.

XEROX CORPORATION, Xerox Business Services, Rochester, NY 1993 - 2001

Production Manager

Managed digital print production facility consisting of team of 15

employees and project managed 25+ customer service accounts. Responsible

for P/L of department.

. Effectively managed daily production and reduced departmental waste by

30% in two months.

. Developed departmental process, procedures and workflows, resulting in

department receiving ISO 9002 certification key to meeting Xerox

Supplier Quality Assurance standards.

. Achieved 20% growth rate in one year with key customers by reversing a

two-year precipitous decline in sales.

. Developed complex sales quotation bids and competitive pricing

scenarios, which resulted in 40% annual growth rate.

. Managed multiple internal clients, digital and offset print buying

with Xerox Outsourcing Services Division. Resulting in delivering our

clients projects on-time and within budget.

EDUCATION

Bachelor of Science (BS), Business Administration

University of Alabama, Tuscaloosa, AL

CERTIFICATIONS / TRAINING

. Xerox Business Services "Customer First Program" training.

. ISO 9002 certification and Xerox production facility was awarded the

Malcom Baldridge Award.

TECHNICAL EXPERIENCE

. Windows (XP, 7, 8), MAC OS

. Microsoft Office (MS Word, MS Excel, MS PowerPoint, MS Access),

Microsoft Outlook, ARES, MRPS, AEMS, PASS.

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