Sales Manager
Resume:
Mark E. Sheedy
**** **** ***** *****, *** Lawn, IL 60453
*******@*****.***
Qualifications:
Extensive Successful Account Manager background calling on Grocery, Mass
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Merchandiser, Military (Decca) and C store accounts.
Contacts in all major accounts throughout most of the Midwest.
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Experience working with and Managing Broker Accounts, Wholesale Accounts and
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Distributor network. Manage sales/Merchandising teams.
Constant attainment of Sales Quotas and goals set by Company.
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Successful at Cold Calling and Closing New Accounts.
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Education:
Southern Illinois University – Carbondale. B.A. History, Political Science Minor.
Key Accomplishments:
Solicited and sold Aldi Foods (National Account). Opened the account and selling 4 to 5
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events per year, generating incremental sales of approximately $4 Million annually.
Solicited and sold White Hen Pantry (Now 7/11) entering over 250 stores, each with a three
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foot department of linear shelf space.
Solicited and sold BP oil Retail Account (National Account).
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Solicited and sold Shopko (Green Bay, WI) National Account.
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Increased shelf space and Market Share with Super K and K Mart.
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Increased “Market Share” in Chicago, Milwaukee, Green Bay, Northwest Indiana, and
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Iowa by double digits every year. “Market Share” was increased from 17% to 43% of the
category.
Increased Peoria, Bloomington/Normal and Springfield, IL “Market Share” from 18% to
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26% over a two year time frame.
Increased Snyder’s and Hanover Foods distribution, Broker based business and direct
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business in Illinois, Iowa, Indiana, Wisconsin, Ohio and Pennsylvania region.
Manage promotional funds to exceed forecast and grow Market Share while staying within
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assigned budget.
Spearheaded Natural/Organic Snack Roll out in Midwest Region in Regional and National
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Accounts.
Experience:
George E. Delallo Company, Inc. Mt. Pleasant, PA.
May 2013 to present.
Midwest Regional Manager
* Manage Distributors and Brokers in 12 state region / Midwest territory.
* Responsible for all retail and wholesale accounts.
* Open new accounts and manage existing accounts.
* Manage DSD / Direct sales and oversee distributor programs to support and
grow specialty grocery category and expand business.
Hanover Foods Corporation. Hanover, PA.
6/20/2011 to 5/14/2012
Director of Sales
• Responsible for all sales programs and account specific goals.
• Profit/Loss responsibility companywide (snack food division).
• New business and existing business responsibilities.
• Oversee DSD, distributor and direct business.
• Oversee and manage a team of five DSD regional managers, seven account managers,
one National Account Manager, 200+ route sales people and many "Master Distributors"
in a 10 State Region.
• Responsible for saving company a great amount of money by providing ideas and
guidance through updating all regions with new allowance structure and logistic
revamping.
• Secured new distributors in virgin territory (Illinois & Missouri) to grow bottom line sales.
• Secured new accounts (Kroger, Niemann’s and IGA) in Illinois and Missouri to support
newly acquired distributors.
Northstar Lottery Group (Illinois State Lottery Commission)
2/1/2011 to 6/17/2011
Business Development Manager
• Prospect for and secure new Lottery accounts for Illinois State Lottery.
• Train all Lottery agents on use and function of On Line Lottery terminals.
• Train Lottery agents on how to market and sell Lottery products correctly.
Snyder’s of Hanover, Inc., Hanover, PA.
2/15/2000 to 1/2/2011
Senior Key Account Manager
• Responsible for calling on and managing all accounts in the Illinois, Indiana and Wisconsin
markets.
• Accounts include: Jewel, Dominick’s, Roundy’s, Aldi Foods, Super K, K Mart, Hy Vee,
Piggly Wiggly, Butera, Sunset Foods, Food 4 Less.
• Sales, Profit / Loss responsibilities: DSD, Distributor and Broker Business.
• Calling on and Managing Distributors of Snyder’s of Hanover products.
• Cold Calling New Accounts and Closing Sales (Aldi, Shopko, BP Oil and White Hen).
Managing “Partner Brands” and selling into Accounts under the direction of Manufacturer.
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Calling on and managing Brokers, Wholesale and C Store Accounts.
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Responsible for creating and implementing Account Specific Plan O Grams.
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Fact Based Selling using IRI data to grow Market share and category.
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Responsible for deal/allowance and advertising promotions, insuring plans are
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implemented.
Makita U.S.A. Inc., Mount Prospect, IL.
1999 to 2000
Account Manager
• Sales/Management of Makita Power Tools to Master Distributors at Headquarter level.
Set up Advertising and Promotions/Plans to help pull product through at Retail level.
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Presentations to store managers to insure maximum support of all Makita sales plans.
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United Parcel Service(UPS) Earth City, MO.
Seasonal Package Car Delivery Person. (5/1/98 – 11/1/98).
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Delivery and Pick up Service on assigned route.
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Nabisco Biscuit Company, Earth City, MO
1988 to 1998
District Sales Manager
• Train and Supervise Sales Representatives and Merchandisers.
Developed programs to insure sales increases within all accounts.
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Managed all business activities with Grocery, Mass Merchandisers and Drug Chains.
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Presented Sales Business Plans to Wal Mart, Sam’s Club and Target District Managers.
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Developed Sales Promotions that were utilized by Nabisco on a “National” Level.
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Presented Sales Programs to Grocery Account Buying Managers.
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Missouri State Lottery Commission
12/12/1985 to 8/15/1988
Sales Representative
Sales/Service of Lottery Products to State certified Lottery Agents.
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Train and update all agents on correct use of Lottery Instant and Lotto Games.
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Deliver and present Lottery Winners with Official Game winning prizes (both Lotto and
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Instant ticket winners).
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