Advertising, PR, Corporate Communication, Marketing

`PERSONAL DETAILS

Name : Lalitha Swaminathan

Permanent Address:

P(82), Sardar Shankar Road, Opposite to Sarat Bose road Post Office

Lake Market

Kolkata 700029

Date of Birth : 19/10/1991

E Mail : ******************@*****.***

Phone Number :996-***-****

OBJECTIVE

Looking forward for a Company that has innovative opportunities, a jovial atmosphere, a

positive change and change for the good and fosters in us an opportunity to learn.

ACADEMIC DETAILS

School : National High School For Girls, for Kolkata

Passed my Class X with 70 % affiliated under West Bengal Board of Secondary Education

Passed my Class XII with 82% affiliated under West Bengal Board of Higher Secondary

Education

College : Asutosh College, Kolkata

Graduated from Asutosh College in BA. Mass Communication& Journalism (2009 2012)

College : MOP Vaishnav College for (Women)

Completed Post Graduation in MA. Media Management (2012 2014)

Vocational Courses : Completed My diploma in GWD( Graphic and Web designing )

And VSE( Video and Sound Editing)

PASSION & INTERESTS

Trained Carnatic and Hindustani Singer. Performed shows, Have been many times on 107.8

MOP community radio

Trained Bharatnatyam dancer

Eye for creativity especially portrait drawings, Glass painting etc

Love composing for jingles

Bridal Mehendi

Love writing Blogs

Came among the Top 13 in Online Super Singer 2014 and was Ranked 7th

WORK EXPERIENCE

KANCHISILKS.COM – “Spiceblueonlineservices.com”

• Interned and worked as a Online Marketer and Fashion Blog writer at Kanchisilks.com

WORK PROFILE:

• Related to the daily updation of the emails of the clients

• Social media marketing

• Ways to channel the traffic of the audience to the site both Online and Offline

• Fashion blogs for the site – Both Online and Offline in various sites

DURATION OF WORK:

Worked from April 15th 2013 to June 19th 2013

LOCATION: Chennai

WINDOWS COMMUNICATION AD AGENCY

WORK PROFILE

• Worked as an Executive trainee in The Concept Creativity team at Windows Communication.

• Trained in writing brochures, newsletters, creating new Concept for revamping the Logos for

companies like Pazhamudir .

• Providing ideas to boost up the facebook page of VBJ,and its competitors making a

comparative competitor analysis of its counterpart like GRT, Malabar gold.

• Providing ideas to boost up the facebook page for Hastsun and its competitor analysis of its

counterpart like Amul, Nestle etc

• Created Concept for TV commercials for the Brand “ZAMOR” a diamond company

DURATION OF WORK

August 5th 2013 to Sep 5 2013

LOCATION : Chennai

THE WESTIN,LE MERIDIAN,HOTEL INDUSTRY

Work Profile:

• Just was an Intern and also to gain work experience on the “Role of marketing in the

Hotel Industry”.

• Worked in the Telemarketing department

DURATION OF WORK:

Nov 6th 2013 Nov 23rd 2013

LOCATION: Chennai

RAGE COMMUNICATIONS, DIGITAL MARKETING ADVERTISING AGENCY

Work Profile:

• Worked as an Executive Business Analyst

• Projects dealt :

a. Cholamandalam MS General Insurance

• Providing ideas in terms of design based on usability experience and also in terms

of marketing perspective.

• Designing and analysing and giving new ideas to creative’s

• Providing ideas regarding creation of campaign pages, Standalone mailers .

• Providing new ideas to promote campaign in innovative ways.

• Handling the day to day site updations from initiation of the creative, html to the

tech and delivering the same in the stipulated time.

b. Aurobindo Pharma :

• Site updation : Press releases, Company news, news updates

c. Navin’s Real Estate SEO campaign Page

• Providing ideas in the creation of SEO campaign page for three properties

of Navin’s – Starwood towers, Palm fronds, The Hill view

d. Learnt about Taking “Keywords” for the campaign pages

e. Learnt offline Submissions and also in charge of offline SEO submissions ( Directory and

Article submissions ) for Slackjack, Motherspace, Dr. Badshah, Aurobindo Pharma.

DURATION OF WORK: Jan 2nd 2014 to till present

LOCATION: Chennai

ACADEMIC PROJECTS

• UG project done on “Positive portrayal of Women in Advertisements” Stating the positive

effects of media treating women not only as meat objects but also as the role model of the

society

• UG documentary Film “ Biscuit Processing in Factory”

• PG Group project on “ Media Planning and Tracking On Mahindra and Ashokleyland”

A comparative and competitor analysis of the two companies and also devised strategies for

its growth in Future.

• PG group Project on Marketing for the Seminar “ Glimpses into the Fascinating World of

Media”

• PG group Project on revamping the Cycle agarbatti and breaking its monotony from a

simple agarbatti ad to a room freshener.

ABOUT ME

A spontaneous person in terms of creativity, have a keen nose for thinking out of the box,,PR, Good

team worker, Passionate towards innovative work, good communicator, a good listener, optimistic

and a “Learner in Life “ have the hunger to learn no matter how boring the work to be.

MY AIM

Always had an intense fascination to work for Brand management, Concept creativity and PR.

Had a passion from an early age to write diaries and would inculcate more in writing in future.

Moreover I would like to orient myself placed in The field of my Interest like Client servicing, Social

media marketing, PR ( Public relations), Brand management .

MY STRENGTH

• A Good Communicator

• Effective Interpersonal skills

• Hunger to learn

• Innovative/Creativeness

• Good teamplayer

• Co operative

• Can handle pressure

• Can act instantly in terms of Crisis .

CURRENT GOALS:

• Looking forward to work in any corporate sector of media as PR / Client servicing

Industry, to understand more about Brands

Contact this candidate