Marketing Sales

Mr. Kim Symons

Senior Marketing, Communications & Branding Specialist

Seattle - Vancouver - New York - Silicon Valley

Global Cell: 604-***-****

Email: ***@*******************.***

Executive Summary

. A record-setting specialist in digital and traditional marketing,

communications, branding and media with a verifiable track record of

marketing innovation & leadership, industry-leading results and an

encyclopedic knowledge of all aspects of the marketing mix

. Strategic digital/traditional marketing campaigns created, developed and

managed have to date generated more than $180-million USD in product

sales, consistently generated response rates 2 to 18 greater than

industry averages, and have set records for global marketing results

. Expert in digital & traditional marketing strategies, interactive mobile

& smartphone products development, direct response marketing & creative

strategies, online community building, digital viral & social media

programs, and new product & brand creation, design & development

. Companies worked with include Microsoft, Sun Systems, DDB-Needham, The

Omnicom Group, Bay Area News Group, San Jose Mercury News, Post Media

Group, Intrawest Land Development Corporation, Telus, Business Telecom

Equipment, Microtel, Westminster Financial, Denny's Restaurants, China

Datacom, and the Realty World Franchise Group

. In digital, interactive and mobile marketing an extensive track record as

an innovator and market leader; created one of the first online social

networks in the history of the internet, one of the original inventors of

the concept of online communities, a pioneer in the creation of digital

media (magazines, reports, IPTV), invented one of the first online TV

channels in web history, current creator of leading edge digital media,

mobile & smartphone apps, generator of some of the highest marketing

results in digital marketing

. Examples of global records set for marketing campaign results include;

. In financial/investment marketing, created a bank marketing

campaign for $105,000 that generated $78-million in deposits - a

$743/$1 marketing ROI

. In digital e-marketing, created a campaign for $50,000 USD that

generated over $30-million in investment volume for a public

market company

. In the real estate investment category, created a strategic

marketing campaign that sold $40-million worth of property in 52-

minutes

. To download a complete portfolio including examples of global digital and

traditional marketing campaigns, interactive web sites, online

communities, user interfaces/experiences, info architecture, startups,

smartphone mobile apps and traditional marketing & media work go to

http://www.symonsinternetgroup.com/Kim_Symons-Portfolio.pdf .

Digital Marketing Group, Marketing, Communications & Branding Specialist

2008 to Present (www.symonsinternetgroup.com)

. A senior marcomm strategist and advisor to C-level management helping

them in the field of integrated digital/traditional marketing &

communications strategies & campaigns, digital & mobile media creation,

creative development & direction and global multi-channel marketing

programs.

. Currently working with several major media groups representing over 30

major media properties on strategies for customer acquisition, retention

and the transition to digital.

. Verifiable track record as an industry leader in the fields of digital

and traditional marketing campaign design, development, execution and

management.

. Developing new leading edge digital and mobile marketing platforms

combining direct digital marketing with IPTV (web television).

The InvestorWorld Group, Chief Marketing Officer

2004 to 2008 (www.investorworldgroup.com)

. Helped create and build the company from startup to a global multimedia

digital and traditional investment information and marketing consortium

and built it into one of the top worldwide brands in its market category

generating well over $50-million USD in investment sales in less than 4

years while communicating with over 50-million investors globally plus

4000 public and private companies, 400 investment banks & funds, and 50

multibillion dollar global private equity & sovereign capital funds.

. Established and built-out a global portfolio of sub-brands including

InvestorWorld America, InvestorWorld China, InvestorWorld Asia,

InvestorWorld Europe, InvestorWorld India & InvestorWorld Magazine plus

InvestorWorld TV, one of the first online tv channels in the history of

the web.

. Designed and managed the fully-integrated digital/traditional

multichannel branding & marketing campaign including a direct response e-

campaign component that achieved average penetration rates as high as

21%.

. Successfully architected the IPO of a number of international companies

on American exchanges.

Web Community Builder, Head of Marketing

1999 to 2004 (www.webcommunitybuilder.com)

. Helped create and launch this startup - a unique digital service

designed to enable groups or organizations of any size to have their own

branded online community.

. One of the original inventors of online communities & social networks -

years ahead of facebook, myspace and other later entrants.

Senior Marketing, Communications & Branding Expert

1990 to 1998

. Developer and manager of industry leading marketing, communications and

branding strategies

. Created & managed general advertising & direct response agency

. One of the earliest innovators in internet and digital marketing

. Proven world-class leader in the field of direct response marketing

campaigns and creative

. American Marketing Association regional Marketer of the Year Co-Nominee

. Finalist Judge at the New York University Center For Direct & Interactive

Marketing (Manhattan)

. Work on Marketing In The Digital Age presented at the Cannes

International Advertising Festival

Areas Of Expertise

. advertising

. brand creation, building and management

. creative development & management

. database & direct response marketing

. digital media creation & management

. e-commerce platforms & strategies

. execution strategies

. financing and capital raising programs

. internet & digital marketing

. investor & market relations

. market research

. marketing campaign design, management and leadership

. mobile & smartphone application design & development

. new product design and development

. online multichannel and digital marketing strategies

. public and media relations

. packaging, branding, positioning, marketing and launch strategies &

execution

. people management, leadership & motivation

. product packaging, positioning, launch & rollout

. public market strategies & preparing companies for Initial Public

Offerings (IPO's)

. qualitative & quantitative market research, segmentation & predictive

modeling

. sales & telemarketing strategies & management

. SEO & PPC strategies

. strategic business management and planning

. tech team leadership & management

. TV, magazine and media production

. writing and creative direction

Market Sector Experience

. alternative energy

. B2B

. B2C

. business, corporate, consumer & high technology products

. communications services

. digital media

. educational programs

. financial and investment products & services

. franchises

. international products and services

. internet services and properties

. media & information products

. mobile & smartphone applications

. online communities

. pharmaceuticals

. real estate and investment products

. resource companies

. skin care and cosmetics

. software & application services

. startups

. stocks & investments

. subscription-based services

. telecommunications services & products

. virtual products

Education

Graduated Magna Cum Laude with a BA in Literature & Politics

completing degree at Canadian "Ivy League" McGill University

(Montreal)

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