BENJAMIN COOPER
**** ******* ***** *****.( Columbus, Ohio 43016
740-***-**** ( ***********@*****.***
Highly Skilled Account Sales Professional with excellent territory
marketing experience. Proven Business to Business Sales experience
building territories for new and established products. Determined sales
professional with a track record of increasing revenue, building market
share, and growing brand awareness.
Account / Territory Management ( Start Ups / Turnarounds ( Sales Cycle
Management ( Event Planning
Sales Forecasting ( Consulting ( Scheduling ( Team Leadership / Motivation
( Presentations ( B2B Sales
Negotiations ( Distribution ( Training / Development ( Project Management (
Customer Service ( Branding
Business Development ( Client Relations ( Merchandising ( Product Displays
( Retail Marketing / Sales
PAPER SYSTEMS INC. ( Springboro, Ohio ( 4/2013 - Present
Major provider of top quality paper rolls for business machines including
cash registers and ATMs.
Midwest Account Manager
Develop business relationships with key Fortune 500 decision makers to
market products. Generate sales leads through cold calls in person and by
phone. Perform territory research to identify prospective clients and gain
insight into business needs. Attend workshops, tradeshows, sales meetings
and seminars to promote the company's products and service. Fully
understand product applications and performance as well as competitors
offerings. Provide maximum coverage of accounts within territory to achieve
optimal exposure and effective sales time management. Present effective
sales and product presentations to customers demonstrating quality and
service.
Achievements:
. Established new territory from scratch. Prospected new accounts state by
state based on company size and business needs.
. Closed sale with Meijer for a high volume account purchases. Researched
key decision makers and meet with major retailers to promote products.
. Addressed rising product prices with increased focus on service and
support. Developed new customers to counter loss of price based business.
Added mobile printer and parking meter market to grow profit margins.
ELEVATOR BREWING COMPANY ( Columbus, Ohio ( 3/2012 - 4/2013
Award winning craft beers made with only the finest ingredients in
Columbus, Ohio.
Sales and Marketing Representative
Promoted and marketed premium craft brewed beer to restaurants and bars.
Established key relations with distributors gaining statewide brand
recognition and building market share. Expanded existing business and
developed new opportunities. Represented company at trade shows and events
promoting products to customers and businesses. Educated customers to the
nuances of craft beers and quality and flavor benefits over competitor's
offerings. Offered superior customer service and support. .
Achievements:
. Established rapport with restaurant managers building brand awareness in
an extremely competitive market. Build new territory working long
hours to introduce the brand to as many key decision makers as possible.
Took territory from 0 to 75 accounts in under six months.
. Exceeded sales quotas by 25% and established consistent position as a top
sales representative. Created brand awareness by meeting clients on
nights and weekends for tastings to demonstrate products quality and
pairing with a variety of foods.
. Achieved product placement with chain accounts including Giant Eagle,
Kroger, Max and Erma's, and Meijer. Allowed access of product to
thousands of new customers increasing sales and market share.
HEIDELBERG DISTRIBUTING ( Columbus, Ohio ( 2/2011 - 3/2012
Midwest's largest beer, wine and spirits distributor and the nation's 14th
largest beer distributor.
Sales Representative
Established solid relationships with store managers based on trust and
sales performance. Worked with store staff to push product sales to meet
or exceed company sales quotas and increase brand awareness. Marketed
product placement solutions to achieve maximum customer exposure and sales
revenue. Maintained strong knowledge of competitor's products, features,
and strengths. Developed short and long term action plans to analyze sales
figures and reports, identifying opportunities for improvement. Addressed
customer requests and resolved complaints promptly.
Achievements:
. Reached top 25% of sales representatives with new product placements.
Promoted new products to replace under-performing merchandise with store
managers.
. Top 10 seller of Robert Mondavi wine for six months. Actively promoted
product with placement in as many accounts as possible utilizing creative
merchandise displays.
. Sold $10,000 of Kahlua in a month with attractive marketing promotions
and creative store displays. One of only ten sales representatives
achieving this goal.
COLUMBUS DISTRIBUTING COMPANY ( Columbus, Ohio ( 10/2010 - 3/2011
Family-owned wholesale beverage distributor serving central Ohio.
Merchandiser
Delivered and set up advertising displays and merchandise to promote
company's beverages. Worked with store management for display locations and
merchandising. Designed creative displays for boosting product sales and
attracting customer's attention. Established solid relationships with store
managers based on mutually beneficial sales goals. Pushed revenue and
market share growth while developing relationships with key territory
decision makers.
Achievements:
. Sold 200 case displays for high traffic store area promoting football
season sales. Established design credentials and sales expertise.
. Increased sales by 25% by developing solid relationships with key account
decision makers.
. Awarded sales prize pack for creative display achieving 200 case sales a
week.
BOWLING GREEN STATE UNIVERSITY ATHLETICS ( Bowling Green, Ohio ( 1/2007 -
7/2008
Athletic program of Bowling Green State University.
Student Manager
Provided training for student athletes for football season.
Achievements:
. Prepared team with off-season conditioning including cone drills and
weight room training.
EDUCATION
Bachelor of Arts in Communications / Sales
Bowling Green State University, Bowling Green, Ohio
CERTIFICATIONS
Dimensions of Professional Selling
"Everyone's a customer"
Global Mindset- Turning on your new salespeople
AFFILIATIONS
The International Fraternity of Phi Gamma Delta
National Association of Sales Professionals
Young Professionals of Columbus